Company Overview of ViSalus, Inc.
ViSalus, Inc., a direct-to-consumer personal health product company, provides various branded weight-management products, nutritional supplements, and energy drinks in the United States and Canada. It offers weight management products, including Vi-Shape, a meal replacement shake to promote weight loss through health flavor mix-in system; Vi-Trim, an appetite-suppressant drink mix; nutritional cookies; and Vi-Slim Metab-Awake! tablets that are metabolism supporting tablets. The company also provides nutritional supplements comprising ViSalus Vi-Pak, a set of four individual supplement components, such as omega vitals supplements, and multi-vitamin and mineral supplements; Vimmunity immune sy...
340 East Big Beaver Road
Troy, MI 48083
Founded in 2005
Key Executives for ViSalus, Inc.
Co-Founder, Chairman and Chief Executive Officer
Chief Strategy Officer and Director
Compensation as of Fiscal Year 2016.
ViSalus, Inc. Key Developments
Sommers Schwartz, P.C. Seeks Class Action Status on Behalf of Plaintiffs Suing Visalus, Inc. for Alleged Rico Violations
Apr 12 16
Sommers Schwartz, P.C. has filed a lawsuit seeking class action status in the United States District Court for the Eastern District of Michigan (docket no. Case No. 2:14-cv-12693) on behalf of all persons or entities (the "Class") that entered into an agreement with ViSalus, Inc., and purchased the right to become an Individual Promoter (“IP”) under the ViSalus Compensation Plan, and suffered a financial loss, for the period of July 9, 2009 through the present (the "Class Period"). Among other claims, the Second Amended Complaint alleges that under federal securities law Sections 10b-5(b) and 12(2), ViSalus, Inc., made certain misrepresentations and omissions in connection with the sale of the IP “business opportunity” or interests to individual purchasers.
ViSalus Promotes Co-Founder Blake Mallen to President
Jan 25 16
ViSalus announced that its Co-Founder, Blake Mallen, has been promoted to President of the company, effective immediately. In his new role, Mallen will continue to oversee all sales and marketing functions globally, and expand his management responsibilities to include implementing initiatives to further develop the company's North American and European territories and drive business growth. During his tenure at ViSalus as Chief Sales & Marketing Officer, Mallen architected a disruptive challenge marketing strategy that propelled the company to over 600% sales growth in one year, including nearly $2 billion in cumulative revenue, becoming one of the most recognized and trusted weight-loss shake brands in North America. He has also been the driving force behind Vi's advancement in the digital landscape, with cutting-edge technology to power Vi's international network of independent Promoters. Additionally, his marketing teams have collected dozens of industry awards for social and digital strategy, video production, and even a handful of world records. Mallen brings more than 15 years of marketing experience, a unique knowledge of technology trends, as well as a 360-degree perspective to ViSalus, which he founded with Blair and Nick Sarnicola in 2005. Having spent equal parts of his career in the field as a Promoter, leading from the corporate side to create an entrepreneurial startup, and building that company's global infrastructure to support millions of Customers, his expertise spans the full spectrum from vision, to strategy, to execution. Mallen's values-based leadership style is focused on
fostering culture and community to support the company's founding pillars of transforming Life, Health, and Prosperity around the world.
ViSalus Launches NEON Energy Drink® at National Success Training Event
Apr 20 15
ViSalus officially launched NEON Energy Drink® as part of its expanding product line portfolio at its National Success Training (NST) event in Fort Lauderdale, Florida on April 11-12. This launch marks ViSalus' entry into the canned energy drink category – furthering its commitment to providing healthy on-the-go food and drink options to the world. NEON Energy Drink is a tasting energy beverage containing natural sugars from 24% fruit juice concentrate and a proprietary blend of beneficial ingredients, including caffeine from green tea extract, prickly pear puree, and 6 energy-supporting essential B vitamins with at least 100% of the daily recommended value that are ideal for an anytime boost of sustained energy. This fun drink gets its name because it glows under black light due to an element it contains from the South American Cinchona tree.
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