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October 08, 2015 6:57 PM ET


Company Overview of ViSalus, Inc.

Company Overview

ViSalus, Inc., a direct-to-consumer personal health product company, provides various branded weight-management products, nutritional supplements, and energy drinks in the United States and Canada. It offers weight management products, including Vi-Shape, a meal replacement shake to promote weight loss through health flavor mix-in system; Vi-Trim, an appetite-suppressant drink mix; nutritional cookies; and Vi-Slim Metab-Awake! tablets that are metabolism supporting tablets. The company also provides nutritional supplements comprising ViSalus Vi-Pak, a set of four individual supplement components, such as omega vitals supplements, and multi-vitamin and mineral supplements; Vimmunity immune sy...

340 East Big Beaver Road

Suite 400

Troy, MI 48083

United States

Founded in 2005

382 Employees



Key Executives for ViSalus, Inc.

Co-Founder, Chief Executive Officer and Director
Age: 38
Co-Founder and Chief Marketing Officer
Chairman and Chief Strategy Officer
Age: 42
Chief Financial Officer
Age: 56
Compensation as of Fiscal Year 2015.

ViSalus, Inc. Key Developments

ViSalus Launches NEON Energy Drink® at National Success Training Event

ViSalus officially launched NEON Energy Drink® as part of its expanding product line portfolio at its National Success Training (NST) event in Fort Lauderdale, Florida on April 11-12. This launch marks ViSalus' entry into the canned energy drink category – furthering its commitment to providing healthy on-the-go food and drink options to the world. NEON Energy Drink is a tasting energy beverage containing natural sugars from 24% fruit juice concentrate and a proprietary blend of beneficial ingredients, including caffeine from green tea extract, prickly pear puree, and 6 energy-supporting essential B vitamins with at least 100% of the daily recommended value that are ideal for an anytime boost of sustained energy. This fun drink gets its name because it glows under black light due to an element it contains from the South American Cinchona tree.

ViSalus, Inc.' International Expansion Initiative Launches in the Netherlands, Sweden, Finland and Spain

ViSalus, Inc.' international expansion initiative supplies solutions for the growing European demand for healthier living by continuing its commitment to open four new Vi markets by year-end 2014. Vi Ireland launched in June, the Netherlands, Sweden and Finland in October, and Spain opened for shipping November 14, 2014, completing Vi's global expansion ahead of schedule. ViSalus has fulfilled the next steps in its global initiative by opening October 1, 2014 in the Netherlands, Sweden and Finland, and offering Vi products to those consumer markets as of October 15, 2014. On November 14, 2014, Spain also opened for shipping. The Netherlands, Sweden, Finland and Spain have surpassed a total of over 3,000 Vi Customers and Promoters since launch.

ViSalus Expands into Snack Category with the Launch of Vi Bites

ViSalus is revolutionizing its snack category with its launch of Vi Bites(TM) -- a bold, new wholesome snack option available in four original varieties. Vi Bites provides delicious and convenient bite-sized snack options to support healthy living and help consumers achieve their Challenge goals. Vi Bites come in four varieties of delicious, crunchy and nutritious snacks that add more flavor variety to eating and more flexibility for on-the-go lifestyles. Each Vi Bites product is packaged for convenience, suitable for vegetarians, and includes no cholesterol, artificial sweeteners, preservatives or colors. Vi Bites come in both sweet and savory options to support both weight-loss and maintenance goals as well as active and fitness goals. Vi Bites comes in four wholesome flavors. Fruit Frenzy is 50 calories, and is an all-natural mix of freeze-dried fruits that is a nutritious guilt-free sweet treat for weight-loss and weight maintenance goals. Also for weight loss and maintenance, Glorious Greens is 70 calories and is a blend of freeze-dried veggies with a savory Italian-style spice. The other two flavors target those who may want to gain lean muscle or reach active and fitness goals or are just looking for a higher protein snack. Chocolate Monkey is an all-natural snack with 9 grams of protein that combines banana chips, chocolate, nuts and seeds for a crunchy and sweet treat. Fiesta Nut has 10 grams of protein and is a combination of nuts, seeds, and soy nuts that is lightly spiced for a savory tasting delight.

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