Travora Networks, Inc. offers digital advertising services to consumers through the Internet. It services include email, display, search, and mobile. The company monetizes WiFi networks and Web publishing sites targeting on-the-go consumers in the United States. It operates in two business lines, Ad Network and Consumer. The Ad Network business line markets and sells online advertiser ads to travel service providers through a propriety network of Web publishers. The Consumer business line owns and operates digital travel Websites. It serves advertisers, publishers, networks, and OEMs. Travora Networks, Inc. was formerly known as Travora Media, Inc. and changed its name to Travora Networks, I...
989 Sixth Avenue
New York, NY 10018
Founded in 2003
Travora Networks has Changed its Name to MediaShift, Inc
Nov 19 13
On November 19, 2013, Travora Networks changed its name to MediaShift, Inc.
Travel Spike Expands Legal Battle Against Travora Media for Federal Trademark Infringement, Deceptive Trade Practices, Considers Claims Against Travora Networks
Oct 1 13
Travel Spike, LLC announced it is stepping up its efforts in its legal battle against Travora Media, Inc. In January 2013, Travel Spike brought suit against Travora Media alleging claims related to trademark infringement and deceptive trade practices for Travora Media's use of "Travel Ad Network," despite Travel Spike's federally registered trademark, Travel Ad Network(R). In February 2013, while the suit was pending, Travora Media sold substantially all of its assets to Travora Networks, Inc., a newly formed company wholly owned by MediaShift, Inc. Travora Media then claimed to the court it had no assets with which to continue the fight against Travel Spike. In conjunction, Travora Networks claimed no responsibility for Travel Spike's losses as it did not purchase any of Travora Media's liability. When companies purchase assets, they often decline to purchase liabilities, leaving creditors of selling companies in a lurch. However, when the purchasing company is a mere continuation of the company from which it purchases assets, creditors can reach the purchasing company through a legal theory known as successor liability. Similarly, the purchasing company can be reached by creditors if those creditors can show the asset purchase amounted to a fraudulent conveyance, which can require proving that the selling company was made insolvent by the conveyance, that the transaction occurred at a "suspicious" time, and that the buyer knew there was significant pending legal action against the seller. Travel Spike's lawsuit against Travora Media, which is currently proceeding in the United States District Court for the Northern District of Georgia, alleges Travora Media unlawfully used Travel Spike's Travel Ad Network(R) trademark to advertise its services, as its website address and as the former name of its company. Travel Spike's complaint includes claims for malicious and fraudulent activity by Travora Media's founders and executives, and seeks treble (triple) damages and attorneys' fees. Currently, the lawsuit does not include any claims against Travora Networks or MediaShift. When asked whether Travel Spike would try and add Travora Networks as a defendant, Bifulco stated Travel Spike's legal team was considering the issue.
MediaShift Auditor Raises 'Going Concern' Doubt
Jul 25 13
MediaShift filed its S-1/A on Jul 25, 2013 for the period ending Dec 31, 2011. In this report its auditor, McGladrey LLP, gave an unqualified opinion expressing doubt that the company can continue as a going concern.