October 28, 2016 6:47 PM ET


Company Overview of Lagardère Sports and Entertainment

Company Overview

Lagardère Sports and Entertainment, a sports marketing agency, provides a range of services for sports rights holders, brands, athletes, and media companies. It offers marketing, sponsorship, and hospitality services that include comprehensive partnerships development, sponsorship sales, advertising sales, hospitality product development and sales, digital activation solutions, rights delivery, and client servicing; and content creation, media rights, production, and distribution services that include media rights sales, host broadcast services, content production across multi-platforms, post-production, and brand content production. The company also provides brand consulting, activation, an...

16-18 rue du Dôme

Boulogne-Billancourt,  92100


Founded in 2009


33 1 74 31 72 08


33 1 74 31 72 01

Key Executives for Lagardère Sports and Entertainment

Chief Executive Officer
Chief Financial Officer
Chief Executive Officer of North American Platform and President of North American Platform
Head of Communications & External Relations
Compensation as of Fiscal Year 2016.

Lagardère Sports and Entertainment Key Developments

Lagardère Sports and Entertainment Appoints Andrew Georgiou as Chief Executive Officer

Arnaud Lagardère, general and managing partner of Lagardère SCA, has appointed Andrew Georgiou as chief executive officer of Lagardère Sports and Entertainment. Andrew Georgiou has served as chief operating officer of company since 2014, overseeing the operations of the group’s global sports and entertainment businesses. As the new chief executive officer of company, Andrew Georgiou becomes a member of the Comité Élargi of Lagardère SCA.

The National Football League Selects Lagardère Sports and Entertainment to Help Grow Fanbase in Germany

The National Football League (NFL) has selected Lagardère Sports to amplify the league's social media and digital platforms in Germany. As part of the relationship, Lagardère Sports will leverage its digital expertise and robust European network to increase the NFL's social media following and engagement in Germany. The global sports marketing agency will work closely with the NFL to develop a targeted digital media strategy with locally relevant social and digital content designed to expand the league's German fan base. Lagardère Sports will manage the league's local social media channels and seek to increase engagement across all of its digital communities. The NFL launched NFLDeutschland, the official Instagram account of the NFL in Germany, in July and now has more than 12,000 followers. Fans will also be able to follow the NFL on Twitter this season with @NFLDeutschland launching at Kickoff. Additionally, fans in Germany who like the NFL's official Facebook page will view localized content. NFL Sunday Afternoon games are broadcast in Germany on ProSieben MAXX. The free-to-air channel transmits two live games every Sunday at 7:00 PM and 10:00 PM locally. Thursday Night, Sunday Night, and Monday Night Football games are streamed in Germany on DAZN. The season will culminate when Sat.1 presents its sixth consecutive Super Bowl. Last year, 1.8 million viewers watched the Super Bowl on Sat.1. Additionally, NFL Game Pass International (NFL.com/gamepass) is available in Germany. This service offers NFL fans the opportunity to watch every preseason, regular season, and post season game live, including Super Bowl LI, on any device including tablets, computers, cell phones, and videogame consoles. NFL Game Pass International also includes NFL RedZone, NFL Network and an extensive collection of NFL Films content.

Lagardère Sports and Entertainment Announces Revenue Results for the First Quarter of 2016

Lagardère Sports and Entertainment announced revenue results for the first quarter of 2016. Revenue stood at €108 million, compared to €153 million for the same period in 2015. The decrease in revenue is mainly driven by a small-sized acquisition in Germany, it is 33% negative like-for-like. However, to be perfectly correct in terms of understanding of this quarter, the company have to take into account the effect of the Asian and African football calendar between 2016 and 2015.

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