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August 01, 2015 4:39 AM ET

Internet Software and Services

Company Overview of Ooyala, Inc.

Company Overview

Ooyala, Inc., a video technology company, provides video solutions for media companies, brands, broadcasters, enterprises, and large operators. It offers Ooyala, a digital video platform to connect, socialize, and monetize customers. The company’s Ooyala enables the users to reach, measure, and monetize online video with smart engagement. Ooyala, Inc. was founded in 2007 and is headquartered in Mountain View, California. As of October 1, 2014, Ooyala, Inc. operates as a subsidiary of Telstra Corporation Limited.

800 West El Camino Real

Suite 350

Mountain View, CA 94040

United States

Founded in 2007

Phone:

650-961-3400

Fax:

650-965-8920

Key Executives for Ooyala, Inc.

Chief Executive Officer, President and Director
Age: 53
Chief Product Officer, Executive Vice President and Director
Co-Founder and Director of Solutions
Chief Financial Officer
Age: 47
Senior Vice President and General Counsel
Compensation as of Fiscal Year 2015.

Ooyala, Inc. Key Developments

Ooyala Secures Atresmedia Video Monetisation Contract

Ooyala has signed an agreement with Atresmedia to enhance its video monetisation and take advantage of Spain's growing online advertising spend. The new agreement allows Atresmedia to use the SaaS-based Ooyala platform to increase its online advertising offer as online viewership and inventory grows alongside the future opportunity of digital video advertising in Spain.

Newzulu Teams with Ooyala in Collaboration on Revenue Sharing Basis

Newzulu Limited has teamed with Ooyala to refer clients to each other on a revenue sharing basis. The agreement provides Newzulu with a new channel to market via Ooyala's client base and global sales infrastructure. Newzulu said it expects the deal with Ooyala to deliver a material increase in revenues associated with its Newzulu platform and Newzulu live businesses. Under the agreement Ooyala and Newzulu will collaborate on sales opportunities and pursue client opportunities where its Platform and Live crowd-sourced content platforms will integrate with the Ooyala platform. This would enable crowd-sourced video to be delivered for clients seeking to implement the product offerings of both companies.

Ooyala Announces Ooyala IQ

Ooyala announced Ooyala IQ, the first analytics platform to provide a 360-degree view of video performance and audience behavior, including multi-dimensional filtering by device, operating system, browser, country, state, DMA (for U.S.), player or traffic source, all processed in milliseconds and provided in one view. This latest version of Ooyala’s analytics engine maximizes video monetization across all screens through real-time, actionable insights that help providers better understand and target audiences, based on actual usage patterns. Ooyala IQ is laser-focused on revenue optimization. It was conceived and built from the ground up for a world where video is distributed and consumed across a wide variety of devices, reaching audiences wherever they are. Adapting to this new business environment requires much more device-specific, content-specific and ad-specific data and insights in order to run a media business efficiently and profitably. Ooyala IQ meets these needs with no configuration or custom development required, delivering a new level of predictive insights on optimal advertising, content publishing and distribution strategies. Ooyala IQ is designed with an open framework allowing for deeper integration of many business-critical data types, whether from Ooyala or from the broader media ecosystem, that can be used to maximize performance, engagement and revenue. These include ad performance and viewability metrics as well as quality of service metrics used to gauge the overall health of video streams. These data types will be added to Ooyala IQ over the course of the year to further extend its capabilities. Ooyala IQ will be available to select customers within the next 30 days, and will be showcased at next week’s National Association of Broadcasters (NAB) exhibition in Las Vegas (Exhibit #SV1000). Major broadcasters and publishers around the world participating in the beta program for Ooyala IQ include Sky Sports, Media Prima, Fairfax Media, Telegraph Media Group, Telstra, Vox Media, Complex Media, Dell, Southern Cross Austereo and many more.

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