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July 04, 2015 3:20 AM ET

Internet Software and Services

Company Overview of Ooyala, Inc.

Company Overview

Ooyala, Inc., a video technology company, provides video solutions for media companies, brands, broadcasters, enterprises, and large operators. It offers Ooyala, a digital video platform to connect, socialize, and monetize customers. The company’s Ooyala enables the users to reach, measure, and monetize online video with smart engagement. Ooyala, Inc. was founded in 2007 and is headquartered in Mountain View, California. As of October 1, 2014, Ooyala, Inc. operates as a subsidiary of Telstra Corporation Limited.

800 West El Camino Real

Suite 350

Mountain View, CA 94040

United States

Founded in 2007





Key Executives for Ooyala, Inc.

Chief Executive Officer, President and Director
Age: 53
Chief Product Officer, Executive Vice President and Director
Co-Founder and Director of Solutions
Chief Financial Officer
Age: 47
Senior Vice President and General Counsel
Compensation as of Fiscal Year 2015.

Ooyala, Inc. Key Developments

Ooyala Announces Ooyala IQ

Ooyala announced Ooyala IQ, the first analytics platform to provide a 360-degree view of video performance and audience behavior, including multi-dimensional filtering by device, operating system, browser, country, state, DMA (for U.S.), player or traffic source, all processed in milliseconds and provided in one view. This latest version of Ooyala’s analytics engine maximizes video monetization across all screens through real-time, actionable insights that help providers better understand and target audiences, based on actual usage patterns. Ooyala IQ is laser-focused on revenue optimization. It was conceived and built from the ground up for a world where video is distributed and consumed across a wide variety of devices, reaching audiences wherever they are. Adapting to this new business environment requires much more device-specific, content-specific and ad-specific data and insights in order to run a media business efficiently and profitably. Ooyala IQ meets these needs with no configuration or custom development required, delivering a new level of predictive insights on optimal advertising, content publishing and distribution strategies. Ooyala IQ is designed with an open framework allowing for deeper integration of many business-critical data types, whether from Ooyala or from the broader media ecosystem, that can be used to maximize performance, engagement and revenue. These include ad performance and viewability metrics as well as quality of service metrics used to gauge the overall health of video streams. These data types will be added to Ooyala IQ over the course of the year to further extend its capabilities. Ooyala IQ will be available to select customers within the next 30 days, and will be showcased at next week’s National Association of Broadcasters (NAB) exhibition in Las Vegas (Exhibit #SV1000). Major broadcasters and publishers around the world participating in the beta program for Ooyala IQ include Sky Sports, Media Prima, Fairfax Media, Telegraph Media Group, Telstra, Vox Media, Complex Media, Dell, Southern Cross Austereo and many more.

Ooyala Announces the Formation of Ooyala Business Consulting

Ooyala announced the formation of Ooyala Business Consulting a new global division of the company's Professional Services Group. Ooyala Business Consulting helps media companies, broadcasters and operators kickstart profitable new digital video strategies as well as maximize revenue opportunities with existing video offerings. The new unit is staffed by experts from the broadcast media, production, IPTV and online video industries, and takes a data-driven approach to video business planning. Ooyala Business Consultants help customers analyze and benchmark the performance or potential of its video inventories, distribution footprints, audiences and monetization techniques; applying years worth of expertise in large-scale multi-screen video service deployments and revenue generation in order to inform business strategies. Ooyala Business Consulting takes a methodical approach to delivering strategies tailored explicitly to each customer's business goals and market. The process is inclusive of exploratory sessions to identify short and long-term business goals, benchmarking plans or deployments against global business data and similar companies, as well as gap analyses, solutions workshops, system and feature prioritization, and detailed reporting with supporting data. Ooyala Business Consulting projects establish a deep understanding of a customer's audience behavior and content performance across all device types at a granular level. The result is a highly-informed and ideally prioritized plan for increasing the return on investment for all content procurement costs, and fully realizing the potential of any video business initiative. Ooyala consultants help maximize viewership, viewing time and loyalty for live and on-demand offerings; optimize content and programming to drive additional value from all video assets; identify ideal monetization models for specific markets, catalogues and audience profiles; and identify and amplify high-performance content. For ad-supported video offerings, consultants can recommend progressive techniques for fine-tuning the balance between optimal ad load and maximum viewer engagement.

Ooyala Helps Power Sky Sports Online Video Service

Ooyala announced it is providing end to end video solutions for Sky Sports' free video on demand content. The company’s integrated platform for video management, distribution and analytics enables Sky Sports to deliver personalised video experiences for all viewers so that they can drive increased viewer engagement. The service is available to all users of the Sky Sports website. Sky Sports uses the company’s rich viewer analytics to understand how consumers are viewing their sports content. It also takes advantage of the company’s Discovery solution, which has been proven in the industry to increase viewing by offering audiences tailored content recommendations based on a unique combination of content metadata, proprietary trending data, personal preferences and in-network consumption patterns. The company Discovery is a unique data driven approach to engagement and revenue optimization that has been proven to advance key business goals such as driving increased views, generating significantly more ad completions and improving ad fill rates. It uses real-time analytics and patented optimization algorithms to provide up to the minute recommendations of the content the viewer is most likely to watch.

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