Company Overview of siegel+gale, Inc.
siegel+gale, Inc. provides strategic branding, customer experience, design, and naming services. The company offers brand development, identity design, simplification, analytics, digital strategy, brand architecture and visual equities research, video diaries, and biometric monitoring services. It provides EyeOpener, a tool to compare brands and determine which company or product attributes are critical for decision-making; SimplicityLab, a tool to test communications for comprehensibility, clarity, freshness, and consistency with brands; PinPoint, a tool to rank the impact and importance of brand's touchpoints; EnGage, a tool to determine how to improve employee engagement and brand alignme...
625 Avenue of the Americas
New York, NY 10011
Founded in 1969
Key Executives for siegel+gale, Inc.
Co-Chief Executive Officer and Chief Strategy Officer
Co-Chief Executive Officer and Chief Creative Officer
Senior Vice President and Director of Business Development - New York
Compensation as of Fiscal Year 2014.
siegel+gale, Inc. Key Developments
Siegel+Gale and Gramco Announce Strategic Partnership
Aug 5 14
Siegel+Gale and Gramco Company announced a strategic partnership that builds upon both firms' commitment to their domestic and global clients as well as their shared interests in China. Gramco's reputation in Japan, built on more than 27 years of experience, combined with its methodological and creative approach to brand experience, adds to Siegel+Gale's focused development in the Asia Pacific region. Similarly, with over 45 years of experience in building world-class brands, Siegel+Gale's expertise in creating solutions rooted in elegant simplicity will bolster Gramco's strategic vision.
Siegel+Gale Partners with Curvature to Launch New Name and Brand Identity
Jul 24 14
Curvature launched a comprehensive brand revitalization effort, which included naming, repositioning and visual identity, developed in partnership with Siegel+Gale. Siegel+Gale partnered with Curvature to develop a new name and brand identity that would accurately represent its evolution as a company as well as its commitment to challenging the status quo. Siegel+Gale conducted in-depth, proprietary quantitative and qualitative research to assess the position of Curvature and its competitors in the market, and identify opportunities for building the brand. Working through the lens of simplicity, Siegel+Gale focused on Curvature's uniquely disruptive approach to the industry to develop a new brand positioning around revolutionizing the way people think about IT. To highlight this new direction, Siegel+Gale developed a new logo and visual identity system, which they helped bring to life through a new website.
Siegel+Gale Appoints Kevin Grady to Global Head of Content and Design
Jul 17 14
Siegel+Gale announced the appointment of Kevin Grady to global head of content and design. Grady joins Siegel+Gale from IDEO, where he served as design director of its Boston office.
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