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February 11, 2016 2:31 PM ET


Company Overview of siegel+gale, Inc.

Company Overview

siegel+gale, Inc. provides strategic branding services. Its research services include brand architecture research; EyeOpener to compare brands and determine which company or product attributes are critical for decision-making; SimplicityLab to test communications for comprehensibility, clarity, freshness, and consistency with brands; PinPoint to rank the impact and importance of brand's touchpoints; EnGage to determine how to improve employee engagement and brand alignment; CrowdWise, a SasS platform to monitor online mentions for insights into customer experiences across touchpoints; video diaries; visual equities research; biometric monitoring; and online bulletin boards. The company offer...

625 Avenue of the Americas

4th Floor

New York, NY 10011

United States

Founded in 1969





Key Executives for siegel+gale, Inc.

Co-Chief Executive Officer and Chief Strategy Officer
Co-Chief Executive Officer and Chief Creative Officer
Chief Financial Officer
President of Pacific Rim
President of EMEA
Compensation as of Fiscal Year 2015.

siegel+gale, Inc. Key Developments

Siegel+Gale Opens Office in London; Appoints Christian Turner to Lead London Office

Siegel+Gale announced the expansion of its naming faculty to London to address the increased demand in the EMEA region for this specialised practice. Christian Turner, previously Group Director of Naming in Siegel+Gale's New York office, will lead the London practice. Turner has in the past overseen standing engagements with large, global clients such as American Express, P&G and HP while also naming many companies and products as standalone assignments.

Siegel+Gale and Gramco Announce Strategic Partnership

Siegel+Gale and Gramco Company announced a strategic partnership that builds upon both firms' commitment to their domestic and global clients as well as their shared interests in China. Gramco's reputation in Japan, built on more than 27 years of experience, combined with its methodological and creative approach to brand experience, adds to Siegel+Gale's focused development in the Asia Pacific region. Similarly, with over 45 years of experience in building world-class brands, Siegel+Gale's expertise in creating solutions rooted in elegant simplicity will bolster Gramco's strategic vision.

Siegel+Gale Partners with Curvature to Launch New Name and Brand Identity

Curvature launched a comprehensive brand revitalization effort, which included naming, repositioning and visual identity, developed in partnership with Siegel+Gale. Siegel+Gale partnered with Curvature to develop a new name and brand identity that would accurately represent its evolution as a company as well as its commitment to challenging the status quo. Siegel+Gale conducted in-depth, proprietary quantitative and qualitative research to assess the position of Curvature and its competitors in the market, and identify opportunities for building the brand. Working through the lens of simplicity, Siegel+Gale focused on Curvature's uniquely disruptive approach to the industry to develop a new brand positioning around revolutionizing the way people think about IT. To highlight this new direction, Siegel+Gale developed a new logo and visual identity system, which they helped bring to life through a new website.

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