June 26, 2017 7:10 AM ET

Internet Software and Services

Company Overview of ZEFR, Inc.

Company Overview

ZEFR, Inc. is a technology company that enables the largest movie and music studios to manage their content online. The company offers RightsID monetize and protect that delivers a technological solution to protect and generate revenues when others share content; RightsID insights, which delivers a visual view of how users’ content is shared allowing users to turn global data into actionable insights; and RightsID publishing, a programming and optimization product for rights holders. It also provides BrandID choice, a technology that identifies, filters, and organizes the content for brands on YouTube; BrandID insights that leverages the ZEFR video graph to inform strategy; and BrandID influ...

1621 Abbot Kinney Boulevard

Venice, CA 90291

United States

Founded in 2008





Key Executives for ZEFR, Inc.

Co-Founder, Co-Chief Executive Officer and Director
Co-Founder, Co-Chief Executive Officer and Director
Chief Financial Officer
Head of Marketing and Executive Vice President
Head of Global Sales and Executive Vice President
Compensation as of Fiscal Year 2016.

ZEFR, Inc. Key Developments

ZEFR Announces Executive Changes

ZEFR announced the appointment of two senior leaders to the company's executive team. Anne Hallock joins the company as executive vice president, head of marketing, and Brian Atwood joins as executive vice president, head of global sales. Hallock comes to ZEFR from The Trade Desk, where she was the first dedicated marketing hire at the company. Atwood joins ZEFR from DataXu, where he led sales for the North American region.

ZEFR Announces BrandID Suite, Organizing YouTube Content for Brands

ZEFR announced its newest offering, BrandID Suite. BrandID Suite is a visualization of YouTube that has been filtered and organized for brands, helping them better understand the scale, quality and opportunity of the video platform. BrandID Suite uses ZEFR VideoID technology to identify and organize the best videos for brands on YouTube. The result is the visualization of over 6,000 topics that are grouped into larger packages to give brands and advertisers a comprehensive solution to best target their digital advertising campaigns. With access to more data than any other YouTube partner, ZEFR has a deep understanding of what’s available for advertisers on YouTube. BrandID Suite leverages this unique insight to package YouTube in a way that helps media buyers comprehend and appreciate their YouTube investments. This visualization is being shared for the first time during Advertising Week, as an invite-only demo of the technology.

ZEFR Hires Tom Furukawa as Head of Product

ZEFR hired Tom Furukawa as its Head of Product. Furukawa will help evolve ZEFR’s robust offerings and services to meet new audiences and platforms. During his 15 years of experience in product management and technology development within advertising and digital media, Furukawa was on the front lines amidst major changes in the ad industry. As a result, he has refined the craft of creating products that bring automation and a streamlined approach to today’s programmatic ad marketplace. Furukawa helped rebuild Yahoo!’s ad management stack to fit new programmatic ad buying, and was instrumental in the launch of the Rubicon Project in Japan.

Similar Private Companies By Industry

Company Name Region
"Atlantic Tele-Satellite, Inc. United States
.Club Domains LLC United States
.Comdaq Corporation United States
.Kache Media Management LLC United States
@Court United States

Recent Private Companies Transactions

No transactions available in the past 12 months.

The information and data displayed in this profile are created and managed by S&P Global Market Intelligence, a division of S&P Global. Bloomberg.com does not create or control the content. For inquiries, please contact S&P Global Market Intelligence directly by clicking here.

Stock Quotes

Market data is delayed at least 15 minutes.

Company Lookup

Most Searched Private Companies

Company Name Geographic Region
Lawyers Committee for Civil Rights Under Law United States
NYC2012, Inc. United States
Bertelsmann AG Europe
The Advertising Council, Inc. United States
Rush University United States

Sponsored Financial Commentaries

Sponsored Links

Request Profile Update

Only a company representative may request an update for the company profile. Documentation will be required.

To contact ZEFR, Inc., please visit www.zefr.com. Company data is provided by S&P Global Market Intelligence. Please use this form to report any data issues.

Please enter your information in the following field(s):
Update Needed*

All data changes require verification from public sources. Please include the correct value or values and a source where we can verify.

Your requested update has been submitted

Our data partners will research the update request and update the information on this page if necessary. Research and follow-up could take several weeks. If you have questions, you can contact them at bwwebmaster@businessweek.com.