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May 28, 2015 3:19 AM ET

Internet Software and Services

Company Overview of ZEFR, Inc.

Company Overview

ZEFR, Inc. provides SaaS platform that allows brands and professional rights owners to measure, leverage, and engage fans of their content and products on YouTube. It offers BrandID technology solution that provides contextual advertising based on video IDs, technology driven media buying and continuous campaign optimizations, and reporting and analytics; RightsID, a rights management solution that enables users to monetize, manage, and protect their copyrighted content for videos of studios and labels; and ChannelID, which enables users to build a magnetic and professional YouTube channel to increase subscribers and views. The company was formerly known as MovieClips, Inc. and changed its n...

1621 Abbot Kinney Boulevard

Venice, CA 90291

United States

Founded in 2008



Key Executives for ZEFR, Inc.

Co-Founder, Chief Executive Officer and Director
Co-Founder and Director
Head of Operations
Head of Audience
Head of Business Development
Compensation as of Fiscal Year 2014.

ZEFR, Inc. Key Developments

ZEFR Signs with First BrandID Partners, P&G's COVERGIRL and Pantene

ZEFR announced that P&G's COVERGIRL and Pantene will be the first partners in the pilot program for BrandID, its newest SaaS product. ZEFR will demo BrandID to brands and agency partners attending the Cannes Lions International Festival of Creativity next week. ZEFR BrandID helps brands identify their most valuable fans, provides visibility into how fans are responding and contributing to their brand presence on YouTube, and delivers actionable insights on how to reach, engage, and leverage fans to maximize brand exposure and impact. With BrandID, brands can amplify their brand with their most loyal fans. It also provides data on entire industry verticals so that brands can see everything happening on YouTube in their category, including their competitors.

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