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October 08, 2015 9:56 PM ET

Internet Software and Services

Company Overview of ZEFR, Inc.

Company Overview

ZEFR, Inc. provides SaaS platform that allows brands and professional rights owners to measure, leverage, and engage fans of their content and products on YouTube. It offers BrandID technology solution that provides contextual advertising based on video IDs, technology driven media buying and continuous campaign optimizations, and reporting and analytics; RightsID, a rights management solution that enables users to monetize, manage, and protect their copyrighted content for videos of studios and labels; and ChannelID, which enables users to build a magnetic and professional YouTube channel to increase subscribers and views. The company was formerly known as MovieClips, Inc. and changed its n...

1621 Abbot Kinney Boulevard

Venice, CA 90291

United States

Founded in 2008



Key Executives for ZEFR, Inc.

Co-Founder, Chief Executive Officer and Director
Co-Founder and Director
Head of Operations
Head of Audience
Head of Product
Compensation as of Fiscal Year 2015.

ZEFR, Inc. Key Developments

ZEFR Announces BrandID Suite, Organizing YouTube Content for Brands

ZEFR announced its newest offering, BrandID Suite. BrandID Suite is a visualization of YouTube that has been filtered and organized for brands, helping them better understand the scale, quality and opportunity of the video platform. BrandID Suite uses ZEFR VideoID technology to identify and organize the best videos for brands on YouTube. The result is the visualization of over 6,000 topics that are grouped into larger packages to give brands and advertisers a comprehensive solution to best target their digital advertising campaigns. With access to more data than any other YouTube partner, ZEFR has a deep understanding of what’s available for advertisers on YouTube. BrandID Suite leverages this unique insight to package YouTube in a way that helps media buyers comprehend and appreciate their YouTube investments. This visualization is being shared for the first time during Advertising Week, as an invite-only demo of the technology.

ZEFR Hires Tom Furukawa as Head of Product

ZEFR hired Tom Furukawa as its Head of Product. Furukawa will help evolve ZEFR’s robust offerings and services to meet new audiences and platforms. During his 15 years of experience in product management and technology development within advertising and digital media, Furukawa was on the front lines amidst major changes in the ad industry. As a result, he has refined the craft of creating products that bring automation and a streamlined approach to today’s programmatic ad marketplace. Furukawa helped rebuild Yahoo!’s ad management stack to fit new programmatic ad buying, and was instrumental in the launch of the Rubicon Project in Japan.

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