Riviana Foods Inc. researches, develops, produces, processes, markets, and distributes rice and rice products in the United States and internationally. It offers regular white milled rice, parboiled rice, precooked rice, ready to serve rice, aromatic rice, wild rice, and brown rice, as well as prepared rice mixes; and rice flour, brown rice flour, rice gel, broken rice, and un-ground hulls. The company markets a range of foodservice products to restaurant chains, industrial customers, and foodservice companies; sells branded and private label rice products to the retail grocery trade; and offers rice products for ingredient and foodservice applications. In addition, it exports products to th...
2777 Allen Parkway
Houston, TX 77019-2141
Founded in 1911
Riviana Foods Inc. Introduces Three Flavorful Products
Jun 28 13
Riviana Foods Inc. announced the introduction of three new products to the Minute(R) Rice family, Multi-Grain Medley, Ready to Serve Black Beans & Rice, and Ready to Serve Fried Rice Mix. With the same great taste and convenience consumers have come to expect from Minute Rice, the three latest products bring the brand's trademark quality and attention to flavor to the growing number of consumers looking for globally-inspired and wholesome options. The new Minute Multi-Grain Medley is the first extension to the brand's instant rice flagship line, which also contains Minute Whole Grain Brown and Minute White Rice, a family staple since first introduced in 1949. A blend of four gluten-free foods, Minute Multi-Grain Medley is made with 100% whole grains including brown rice, Thai red rice, wild rice and quinoa and has earned the seal of approval from the Whole Grain Council. With 43 grams of whole grains per serving, this rice contains nearly 90% of the daily recommended serving of whole grains. The quick-cooking medley has a slightly chewy, nutty flavor and is pre-portioned in four separate bags for ease of preparation. It cooks in only 10 minutes, making it a great breakfast option or a nutritious go-to for any weeknight meal. Two new ethnic-inspired offerings to Minute Rice's portable and single-serve Ready to Serve Rice line include Black Beans & Rice and Fried Rice Mix. According to SuperMarket Guru Phil Lempert's 2013 Food Trends, pre-portioned meals and meatless protein-rich options will continue to grow in popularity. The latest Minute Ready to Serve Rice products address these shifts in consumers' eating habits. Minute Ready to Serve Black Beans & Rice is the only ready to serve rice option that offers beans separate from rice to maintain a high-quality and authentic flavor. Ready in 90 seconds, Black Beans & Rice is a protein-packed all-in-one meal solution with the added bonus of five grams of fiber per serving. The Latin-inspired beans and sauce including tomatoes, onions, green and red peppers provide a flavorful meal that is ideal for on-the-go desktop dining or for those wanting a vegetarian meal option. Minute Ready to Serve Fried Rice Mix brings together a mix of rice, peas, carrots, onions, soy sauce and other seasonings, creating an aroma-packed side dish that will help fulfill any craving for the always popular fried rice dish that complements any Asian-inspired meal at home or in the office. The addition of Black Beans & Rice and Fried Rice Mix helps round out Minute Rice's Ready to Serve product line, now with several different varieties, including Whole Grain options such as brown rice and brown and wild as well as flavorful mixes.