February 21, 2017 12:21 AM ET

Internet Software and Services

Company Overview of Yodle, Inc.

Company Overview

Yodle, Inc. provides online marketing services to local business owners. Its services include Web presence, local search placement, social media, customer reviews, Email marketing, and special offers distribution. The company also works with franchises and multi-location businesses. Yodle, Inc. was formerly known as Natpal, Inc. and changed its name to Yodle, Inc. in July 2007. The company was founded in 2005 and is headquartered in New York, New York. As of March 9, 2016, Yodle, Inc. operates as a subsidiary of Web.com Group, Inc.

330 West 34th Street

17th Floor

New York, NY 10001

United States

Founded in 2005

1,400 Employees



Key Executives for Yodle, Inc.

Chief Executive Officer, President and Director
Age: 47
Founder and Vice President of Media Operations
Co-Founder and Vice President of Business Development
Managing Director of Draper Fisher Jurvetson Growth Fund and Director
Age: 50
Chief Accounting Officer
Compensation as of Fiscal Year 2016.

Yodle, Inc. Key Developments

Yodle to Cut 15% of Austin Staff in Wake of Acquisition

Yodle plans to cut as many as 100 workers in Austin in December as it slims down following its acquisition earlier this year by a publicly traded web services company. In a notice to the Texas Workforce Commission, Yodle said the 100 layoffs will begin Dec. 31, 2016.

Yodle Hires Steven R. Power as President of its Brand Networks Business

Yodle, Inc. has announced that Steve Power has joined the company as President of its Brand Networks business and will also be part of its executive management team. Mr. Power will lead all aspects of Yodle's Brand Networks business, which through its Centermark product, enables multi-location businesses to unify, scale and optimize their local and national marketing. With almost 20 years of experience, Mr. Power brings to Yodle a stellar track record of success in enterprise sales, operations and client service within the local digital marketing space. Most recently, Mr. Power was the President of Bigcommerce, a SaaS ecommerce platform for both established and emerging brands across the world. He was responsible for all aspects of the company's sales, marketing and client success, and with the team transformed the business from a start up to an industry leader. Before that, he was Chief Revenue Officer at Bigcommerce where he developed go to market and acquisition strategies that achieved exponentially high revenue and organizational growth.

Yodle Launches Lighthouse 360 for Auto Repair Shops

Yodle announced that its Lighthouse 360 product is now available to auto repair shops. The customized offering combines Yodle's proven marketing automation tools with new tools designed specifically to help local auto repair business owners manage their shop and grow profitably. With Lighthouse 360, auto repair shops can simplify customer communications, improve shop performance, find and keep customers, and build their web presence all through an automated platform combined with live customer support. The powerful suite of automated Lighthouse 360 features for auto shops includes: A 'Welcome Station Kiosk' that makes customer check-in and upsell easy, to help increase revenue per visit. It also generates repair orders and captures customer signatures for those orders. A 'Pro Pack' that improves customer communication and service to help generate repeat business. It automatically schedules future oil changes, allows auto repair shops to generate automated emails and postcards about suggested future maintenance, appointment reminders and completed jobs, and enables them to create fully customized invoices. A comprehensive desktop, mobile, web and social presence, the ability to easily and automatically request and syndicate online reviews, and email marketing automation including an easy process for finding customers' missing email addresses. Introducing Lighthouse 360 for auto repair shops extends Yodle's commitment to making it easy for local businesses to manage and grow profitable customer relationships. Auto repair is the latest vertical, after dental and chiropractic, to be supported by Yodle's Lighthouse 360 product, which makes marketing more powerful by integrating with local businesses' existing operational systems. This new offering for auto repair shops also comes only just over a year since Yodle successfully launched Marketing Essentials, a marketing department-in-a-box for local businesses.

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