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March 27, 2015 1:46 AM ET

Company Overview of The Advertising Research Foundation

Company Overview


United States

Founded in 1936

Key Executives for The Advertising Research Foundation

Chief Executive Officer and President
Chief Operating & Financial Officer
Age: 58
Senior Vice President of Member Value
Senior Vice President of Social Media
Age: 45
Executive Vice President of Global Quality Innovation
Compensation as of Fiscal Year 2014.

The Advertising Research Foundation Key Developments

The Advertising Research Foundation Announces Executive Appointments

The Advertising Research Foundation announced that Thomas Higgins has joined as the COO/CFO reporting to Gayle Fuguitt, CEO and President, the ARF, and Christopher Bacon joins as EVP, Global Quality Innovation, reporting initially to Charles Kennedy, Chief Research and Innovation Officer, the ARF. Tom Higgins brings a wealth of experience to the ARF reflecting a career, which began at Ernst & Young and was followed by over 10 years in his own consultancy where he served a wide variety of clients across numerous industries. Prior to joining the ARF Chris Bacon led the global Consumer Insights team at the Gallo Winery, where he reshaped the function to focus on driving consumer and shopper insights and learning into the enterprise-wide decision-making process. Chris began his career at General Mills, taking on leadership roles of increasing responsibility across advertiser verticals at Pillsbury, Citibank, Pepsi, and Colgate-Palmolive.

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