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July 29, 2015 10:01 AM ET


Company Overview of 9X Media Pvt. Ltd.

Company Overview

9X Media Pvt. Ltd. owns and operates various television channels for Indian consumers globally. The company was formerly known as INX Media Pvt. Ltd. and changed its name to 9X Media Pvt. Ltd. in August 2010. 9X Media Pvt. Ltd. was founded in 2006 and is based in Mumbai, India. 9X Media Pvt. Ltd. operates as a subsidiary of Zee Entertainment Enterprises Limited.

Urmi Corporate Park

5th Floor, Solaris – D

Opposite L&T Gate No. 6

Saki Vihar Road, Powai

Mumbai,  400 072


Founded in 2006


91 22 6601 9999


91 22 6601 9898

Key Executives for 9X Media Pvt. Ltd.

Chief Executive Officer and Consultant
Age: 63
Head of Human Resources and Associate Vice President
Head of The All India Sales for 9X Jalwa and 9X Jhakaas
Chief Revenue Officer
Age: 45
Head of The Brand Solutions Function and Head of Sales - 9XO
Compensation as of Fiscal Year 2015.

9X Media Pvt. Ltd. Key Developments

9X Media Pvt. Ltd. Appoints Lopamudra Ghose as Associate Vice President and Head of the Human Resources

9X Media Pvt. Ltd. announced appointment of Ms. Lopamudra Ghose as Associate Vice President and Head of the Human Resources. Lopamudra would be reporting to Pradeep Guha, MD of 9X Media. Prior to joining 9X Media, Lopamudra was with Network18 where she was responsible for Talent Acquisition, Talent Management and Retention.

NSR Reportedly Puts 9X Media Sale Plan On Back Burner

New Silk Route has put its plan to sell 9X Media Pvt. Ltd. on the back burner. According to sources, NSR and Pradeep Guha, who owns a minority stake in 9X Media, have decided not to continue the sell-off discussions for the time being. It was during end-2013 that NSR had announced its plan to sell off 9X Media.

New Silk In Talks With Strategic Buyers To Sell 9X Media

New Silk Route is in talks with strategic buyers to sell 9X Media Pvt. Ltd. New Silk owns about 80% in 9X Media, has started discussions to sell its controlling stake. According to New Silk officials, talks with strategic investors are in the initial stages. They didn’t disclose financial details. Pradeep Guha, managing director, holds a minority stake in the channel. He said: “I have not yet decided to sell off my stake. Whether I can continue or not is dependent on if the new buyer shares my vision.” He added, “I can say the business has grown in the past couple of years. We launched a Punjabi music channel, which has been No 1 since Day One. Our retro music channel, 9X Jalwa, is also among the top channels. Our Marathi channel is also No 1. I can say it’s an 80 per cent success story.”

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