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October 04, 2015 4:58 PM ET


Company Overview of Exponential Interactive Inc.

Company Overview

Exponential Interactive Inc. provides advertising intelligence and digital media solutions to brand advertisers in the United States and internationally. The company offers e-X Advertising Intelligence Platform, a contextualization engine that collates, aggregates, and organizes various daily user events occurring in its network of publishers and sites. It provides advertisers with insights into the nature of their audiences, as well as their interests and intentions, and where and how to reach them; the ability to reach those audiences at granular levels of targeting; and the ability to create and deliver creative executions in multiple screens. The company offers ad formats across display,...

2200 Powell Street

Suite 600

Emeryville, CA 94608

United States

Founded in 2001

671 Employees





Key Executives for Exponential Interactive Inc.

Founder, Chairman, Chief Executive Officer and President
Age: 50
Product Owner and Chief Software Architect
Vice President of Finance and Controller
Vice President of Global Operations
Managing Director of Canada
Compensation as of Fiscal Year 2015.

Exponential Interactive Inc. Key Developments

Exponential and Announce Two-Year Exclusive Partnership for Mobile Web, In-App Monetization

Exponential Interactive announced an expansion of their exclusive partnership with, enabling XE to monetize their in-app and mobile web inventory globally. Exponential's SDK (software development kit), offered through its mobile engagement division, Appsnack, has been implemented into XE Currency's iOS and Android properties. Since the September launch, XE Currency continued to illustrate unprecedented global success. Major traction was centered in the United Kingdom, Singapore, Australia, United States and Canada -- which saw 6.5 million, 4.4 million, 4.3 million, 3.3 million and 2 million unique visits respectively -- equating to over 25 million total visits. Using Exponential's platform, publishers gain transparency into how audiences are accessing their properties -- whether in-app or mobile web -- providing valuable insight to help manage and optimize traffic effectively during advertising campaigns. Prior to this two-year agreement, Exponential and have had a five-year exclusive partnership to optimize online display campaigns, which, by 2013, resulted in a 256% increase in revenue.

Exponential Interactive Inc. Appoints Tyler Greer as Head of Strategy, APAC

Exponential Interactive, has promoted its ANZ director of sales, AdoTube, Tyler Greer, to the position of head of strategy, APAC. In this new role, Greer will be responsible for helping to lead the company's sales strategy across the region and will implement a number of initiatives designed to better align integrated solutions across all of Exponential's engagement divisions - Appsnack, AdoTube, Firefly Video and Tribal Fusion. He will also continue to lead AdoTube, Exponential's global in-stream video advertising solution in ANZ, while overseeing the strategies for all display, video and mobile offers across APAC.

Exponential Interactive Inc. Presents at 4th Annual Digital Marketing for Financial Services Summit, Jun-10-2014 02:00 PM

Exponential Interactive Inc. Presents at 4th Annual Digital Marketing for Financial Services Summit, Jun-10-2014 02:00 PM. Venue: Hilton Toronto Hotel, 145 Richmond Street West, Toronto, ON M5H 2L2, Canada. Speakers: Carolyn Cramer, Managing Director of Canada.

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