Company Overview of Exponential Interactive Inc.
Exponential Interactive Inc. provides advertising intelligence and digital media solutions to brand advertisers in the United States and internationally. The company offers e-X Advertising Intelligence Platform, a contextualization engine that collates, aggregates, and organizes various daily user events occurring in its network of publishers and sites. It provides advertisers with insights into the nature of their audiences, as well as their interests and intentions, and where and how to reach them; the ability to reach those audiences at granular levels of targeting; and the ability to create and deliver creative executions in multiple screens. The company offers ad formats across display,...
2200 Powell Street
Emeryville, CA 94608
Founded in 2001
Key Executives for Exponential Interactive Inc.
Founder, Chairman, Chief Executive Officer and President
Managing Director of Canada
Managing Director of Spain and Italy
Compensation as of Fiscal Year 2015.
Exponential Interactive Inc. Key Developments
Exponential and XE.com Announce Two-Year Exclusive Partnership for Mobile Web, In-App Monetization
Nov 12 14
Exponential Interactive announced an expansion of their exclusive partnership with XE.com, enabling XE to monetize their in-app and mobile web inventory globally. Exponential's SDK (software development kit), offered through its mobile engagement division, Appsnack, has been implemented into XE Currency's iOS and Android properties. Since the September launch, XE Currency continued to illustrate unprecedented global success. Major traction was centered in the United Kingdom, Singapore, Australia, United States and Canada -- which saw 6.5 million, 4.4 million, 4.3 million, 3.3 million and 2 million unique visits respectively -- equating to over 25 million total visits. Using Exponential's platform, publishers gain transparency into how audiences are accessing their properties -- whether in-app or mobile web -- providing valuable insight to help manage and optimize traffic effectively during advertising campaigns. Prior to this two-year agreement, Exponential and XE.com have had a five-year exclusive partnership to optimize online display campaigns, which, by 2013, resulted in a 256% increase in revenue.
Exponential Interactive Inc. Appoints Tyler Greer as Head of Strategy, APAC
Jun 11 14
Exponential Interactive, has promoted its ANZ director of sales, AdoTube, Tyler Greer, to the position of head of strategy, APAC. In this new role, Greer will be responsible for helping to lead the company's sales strategy across the region and will implement a number of initiatives designed to better align integrated solutions across all of Exponential's engagement divisions - Appsnack, AdoTube, Firefly Video and Tribal Fusion. He will also continue
to lead AdoTube, Exponential's global in-stream video advertising solution in ANZ, while overseeing the strategies for all display, video and mobile offers across APAC.
Exponential Interactive Inc. Presents at 4th Annual Digital Marketing for Financial Services Summit, Jun-10-2014 02:00 PM
Mar 15 14
Exponential Interactive Inc. Presents at 4th Annual Digital Marketing for Financial Services Summit, Jun-10-2014 02:00 PM. Venue: Hilton Toronto Hotel, 145 Richmond Street West, Toronto, ON M5H 2L2, Canada. Speakers: Carolyn Cramer, Managing Director of Canada.
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