July 27, 2017 1:52 PM ET

Internet Software and Services

Company Overview of Visible Measures Corporation

Company Overview

Visible Measures Corporation provides content advertising technology. The company enables brands to compete for consumer engagement by maximizing their share of attention relative to media spend in video content advertising; and collects and analyzes video performance data from major brands across new content advertisement campaigns launched every month. Its data management platform stores large scale user-level data used to produce custom audience segments for targeting content advertising. The company was founded in 2005 and is based in Boston, Massachusetts. As of March 31, 2017, Visible Measures Corporation operates as a subsidiary of AcuityAds US Inc.

143 South Street

5th Floor

Boston, MA 02111

United States

Founded in 2005





Key Executives for Visible Measures Corporation

Founder, Chief Executive Officer and Executive Director
Chief Financial Officer
Age: 54
Senior Vice President of Operations
Chief Software Architect
Chief Analytics Officer
Compensation as of Fiscal Year 2017.

Visible Measures Corporation Key Developments

Visible Measures Launches Engaged Viewing Time Capability to Increase ROI on Branded Video Campaigns

Visible Measures announced the launch of Engaged Viewing Time, a new metric to help brands and marketers assess and increase the ROI on their branded video campaigns. More and more video advertising dollars are going toward cost-per-view video advertising, but marketers struggle with the fact that “views” are calculated very differently across channels, including YouTube, Facebook, Twitter, and others. Engaged Viewing Time by Visible Measures is the first way to objectively measure viewing time for marketer video content across major social channels. Measuring the actual time spent in video is a far more effective metric for brands and marketers than simply looking at ad impressions. This is critical because improving your Share of Attention™, which is measured by views and Engaged Viewing Time, directly correlates to increased market share. Since all views are not created equal in the video ecosystem, Visible Measures developed Engaged Viewing Time to enable brands to comparatively measure their video performance and ranking versus their competitors in the battle for consumer attention across 250+ industry categories for an enhanced comparison of campaigns, beyond just looking at the view count. To calculate the Engaged Viewing Time, Visible Measures analyzed viewership data from thousands of campaigns across major platforms, such as Facebook and YouTube, and created platform-specific algorithms that allow the company to estimate viewing time for every video asset on those platforms.

Visible Measures Corporation Presents at 13th Annual Boston Technology Growth Conference, Sep-15-2016 02:00 PM

Visible Measures Corporation Presents at 13th Annual Boston Technology Growth Conference, Sep-15-2016 02:00 PM. Venue: InterContinental Boston, 510 Atlantic Avenue, 99 High Street, 22nd floor, Boston, Massachusetts, United States.

Visible Measures Announces Integration with LiveRamp

Visible Measures announced that it has finalized an integration with LiveRamp, allowing brands to utilize their offline data for targeted digital media campaigns. With this new integration, clients can now onboard their offline first-party data, overlay intelligence from Visible Measures’ massive video dataset, and create audience segments for targeting purposes. Although many brands collect customer data, it can be challenging to share this data at scale with marketing platforms if technical integrations have not been established. With the LiveRamp partnership, Visible Measures is able to execute video campaigns while seamlessly tapping into crucial data, saving brands from investing extensive internal resources and time on integrations with low match rates.

Similar Private Companies By Industry

Company Name Region
"Atlantic Tele-Satellite, Inc. United States
.Club Domains LLC United States
.Comdaq Corporation United States
.Kache Media Management LLC United States
@Court United States

Recent Private Companies Transactions

March 9, 2017
Private Placement
August 11, 2016

The information and data displayed in this profile are created and managed by S&P Global Market Intelligence, a division of S&P Global. Bloomberg.com does not create or control the content. For inquiries, please contact S&P Global Market Intelligence directly by clicking here.

Stock Quotes

Market data is delayed at least 15 minutes.

Company Lookup

Most Searched Private Companies

Company Name Geographic Region
Lawyers Committee for Civil Rights Under Law United States
NYC2012, Inc. United States
The Advertising Council, Inc. United States
Bertelsmann AG Europe
Rush University United States

Sponsored Financial Commentaries

Sponsored Links

Request Profile Update

Only a company representative may request an update for the company profile. Documentation will be required.

To contact Visible Measures Corporation, please visit www.visiblemeasures.com. Company data is provided by S&P Global Market Intelligence. Please use this form to report any data issues.

Please enter your information in the following field(s):
Update Needed*

All data changes require verification from public sources. Please include the correct value or values and a source where we can verify.

Your requested update has been submitted

Our data partners will research the update request and update the information on this page if necessary. Research and follow-up could take several weeks. If you have questions, you can contact them at bwwebmaster@businessweek.com.