Internet Software and Services
Company Overview of Visible Measures Corporation
Visible Measures Corporation provides content advertising technology. The company enables brands to compete for consumer engagement by maximizing their share of attention relative to media spend in video content advertising; and collects and analyzes video performance data from major brands across new content advertisement campaigns launched every month. Its data management platform stores large scale user-level data used to produce custom audience segments for targeting content advertising. The company was founded in 2005 and is based in Boston, Massachusetts.
143 South Street
Boston, MA 02111
Founded in 2005
Key Executives for Visible Measures Corporation
Founder, Chief Executive Officer and Executive Director
Senior Vice President of Operations
Compensation as of Fiscal Year 2016.
Visible Measures Corporation Key Developments
Visible Measures Launches Engaged Viewing Time Capability to Increase ROI on Branded Video Campaigns
Sep 23 16
Visible Measures announced the launch of Engaged Viewing Time, a new metric to help brands and marketers assess and increase the ROI on their branded video campaigns. More and more video advertising dollars are going toward cost-per-view video advertising, but marketers struggle with the fact that “views” are calculated very differently across channels, including YouTube, Facebook, Twitter, and others. Engaged Viewing Time by Visible Measures is the first way to objectively measure viewing time for marketer video content across major social channels. Measuring the actual time spent in video is a far more effective metric for brands and marketers than simply looking at ad impressions. This is critical because improving your Share of Attention™, which is measured by views and Engaged Viewing Time, directly correlates to increased market share. Since all views are not created equal in the video ecosystem, Visible Measures developed Engaged Viewing Time to enable brands to comparatively measure their video performance and ranking versus their competitors in the battle for consumer attention across 250+ industry categories for an enhanced comparison of campaigns, beyond just looking at the view count. To calculate the Engaged Viewing Time, Visible Measures analyzed viewership data from thousands of campaigns across major platforms, such as Facebook and YouTube, and created platform-specific algorithms that allow the company to estimate viewing time for every video asset on those platforms.
Visible Measures Corporation Presents at 13th Annual Boston Technology Growth Conference, Sep-15-2016 02:00 PM
Sep 14 16
Visible Measures Corporation Presents at 13th Annual Boston Technology Growth Conference, Sep-15-2016 02:00 PM. Venue: InterContinental Boston, 510 Atlantic Avenue, 99 High Street, 22nd floor, Boston, Massachusetts, United States.
Visible Measures Announces Integration with LiveRamp
Aug 2 16
Visible Measures announced that it has finalized an integration with LiveRamp, allowing brands to utilize their offline data for targeted digital media campaigns. With this new integration, clients can now onboard their offline first-party data, overlay intelligence from Visible Measures’ massive video dataset, and create audience segments for targeting purposes. Although many brands collect customer data, it can be challenging to share this data at scale with marketing platforms if technical integrations have not been established. With the LiveRamp partnership, Visible Measures is able to execute video campaigns while seamlessly tapping into crucial data, saving brands from investing extensive internal resources and time on integrations with low match rates.
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