Bloomberg the Company & Products

Bloomberg Anywhere Login


Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.


Financial Products

Enterprise Products


Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000


Industry Products

Media Services

Follow Us

June 30, 2015 2:03 PM ET

Internet Software and Services

Company Overview of Visible Measures Corporation

Company Overview

Visible Measures Corporation provides video content marketing solutions; and measures and analyzes video performance for brands and publishers on Internet in the United States and internationally. It develops Fabric, a demand-side platform for brand marketers to buy consumer engagement through videos, which lets brands, agencies, trading desks, and publishers to plan, manage, and optimize for brand engagement through a programmatic self-service interface. The company was founded in 2005 and is based in Boston, Massachusetts. It has locations in New York, Chicago, Detroit, San Francisco, and London.

143 South Street

5th Floor

Boston, MA 02111

United States

Founded in 2005





Key Executives for Visible Measures Corporation

Founder, Chief Executive Officer and Executive Director
Chief Financial Officer
Age: 51
Senior Vice President of Operations
Chief Software Architect
Chief Analytics Officer
Compensation as of Fiscal Year 2014.

Visible Measures Corporation Key Developments

Visible Measures Announces Enhancements to its Fabric(SM) Platform

Visible Measures announced partnerships and enhancements to its Fabric(SM) platform. By integrating with native advertising platforms, including TripleLift, DistroScale, and AdsNative, Fabric expands from video media to encompass real-time buying and optimization of all native media, across devices and on thousands of premium publishers. With these partnerships and enhancements, Visible Measures’ Fabric becomes the demand-side platform to unite real-time bidding for native and video media. Unlike traditional DSPs that focus on the buying of interruptive display and pre-roll media, Fabric was built from the ground up to let marketers purchase more effective consumer engagement through native advertiser content. The new Fabric platform provides value for native supply platforms in delivering a host of advertisers eager for smart native solutions. Visible Measures partnered with TripleLift, DistroScale and AdsNative, among others, in order to quickly address advertiser needs when it comes to driving engagement for branded content, and with the belief that Native DSPs, like Fabric, are the next big evolution of programmatic marketing. The new Fabric Native DSP can be accessed through both a self-service and managed-service, although Visible Measures foresees that most of its agency partners will continue to access Fabric through a managed service. Several deals with direct clients and their internal trading teams are in the works, including self-service access by VivaKi’s Audience On Demand™ team.

Mindshare North America Selects Visible Measures as a Key Action Partner for THE LOOP

Visible Measures announced that it has been selected by Mindshare North America as an Action Partner for THE LOOP, the agency's Adaptive Marketing system. Visible Measures was selected to be one of 25 inaugural members of the Action Partner Program. Action Partners drive the real-time messaging, curation and distribution for THE LOOP, allowing Mindshare and its clients to recognize the products and services that will deliver the best results for brands' paid media. Partners in the program were chosen based on three criteria: adaptability, best-in-class offerings, and the belief that putting data at the center of marketing drives success.

Visible Measures Announces Addition of Chris Woods as Chief Revenue Officer

Visible Measures announced the addition of Chris Woods as the company's chief revenue officer (CRO). With more than 15 years of experience in sales and business development, Woods' expertise will help drive the company into its next phase of growth. In his role at Visible Measures, Woods will oversee the sales teams following the company's recent launch of FabricSM, the first demand-side platform (DSP) for brand engagement. Previously, Woods launched the CEO consulting firm, Boston Bridge Partners, LLC, where he served as Founder and President.

Similar Private Companies By Industry

Company Name Region
PrivCo Media LLC United States
PrimeRevenue, Inc. United States
Rent Mine Online Inc. United States
PowWow, Inc. United States
KeepTruckin, Inc. United States

Recent Private Companies Transactions

Private Placement
October 8, 2014

Stock Quotes

Market data is delayed at least 15 minutes.

Company Lookup

Most Searched Private Companies

Company Name Geographic Region
Lawyers Committee for Civil Rights Under Law United States
NYC2012, Inc. United States
Bertelsmann AG Europe
Rush University United States
Citizens Budget Commission United States

Sponsored Financial Commentaries

Sponsored Links

Report Data Issue

To contact Visible Measures Corporation, please visit Company data is provided by Capital IQ. Please use this form to report any data issues.

Please enter your information in the following field(s):
Update Needed*

All data changes require verification from public sources. Please include the correct value or values and a source where we can verify.

Your requested update has been submitted

Our data partners will research the update request and update the information on this page if necessary. Research and follow-up could take several weeks. If you have questions, you can contact them at