September 27, 2016 12:23 AM ET

Media

Company Overview of Neo@Ogilvy

Company Overview

Neo@Ogilvy operates as a digital and direct media company. It offers digital and direct media planning and buying services, search marketing, research, analytics, and platform services. Neo@Ogilvy manages digital media investment for various clients, covering digital advertising and direct marketing; digital and direct TV; direct response print and email; email marketing; search marketing; and various forms of digital media, such as blogs and vlogs. The company is based in the United States. Neo@Ogilvy operates as a subsidiary of The Ogilvy Group (Holdings) Limited.

,  

United States

Founded in 2006

Key Executives for Neo@Ogilvy

Chief Operating Officer
President - India and Country Head for India
Head of Performance Marketing and Vice President
Head of North and Vice President
Analytics & Insights Head - India
Compensation as of Fiscal Year 2016.

Neo@Ogilvy Key Developments

Neo@Ogilvy Appoints Deepankar Kapoor as Vice President and Head of Strategy of India

Neo@Ogilvy announced the appointment of Deepankar Kapoor as Vice President and Head of Strategy of India. He will be based in Gurgaon. Kapoor comes to the company with work experience. Kapoor has worked on multiple aspects of this business - creative, content, media, technology and CRM providing solutions for a roster of blue chip brands. He joins the company from Havas Media where he was leading the digital strategy function while working with brands such as Star TV, Sun Pharmaceuticals, LG, Amway, Xolo, Clovia among others.

Neo@Ogilvy Announces the Appointment of Ankush Talwar as Analytics & Insights Head

Neo@Ogilvy has announced the appointment of AnkushTalwar as Analytics & Insights head. With an experience of more than 12 years in data science, analytics & insights Talwar was an analytics leader with Flipkart before joining Neo@Ogilvy. At Neo, he will develop and scale the analytics capabilities for digital and performance media. Talwar has a legacy of incubating and building world class analytics and data science units. He has experience across multiple industry sectors spanning eCommerce, retail, bankingand utilities where he created the ability to grow on the path of data driven decision making and inturn saving precious marketing dollars.

Neo@Ogilvy Announces Board Appointments

Neo@Ogilvy has appointed Ankit Agarwal as vice president and head of performance marketing and Suraj Nagaappa as vice president and head, North, as part of its growth plan for 2016. Agarwal brings with him several years of experience in the area of digital strategy and performance marketing spanning across search engine marketing (SEM),search engine optimisation (SEO), Programmatic Display and Social, Analytics, Adserving. His experience of working across boutique and network agencies across India and Canada includes having worked for global brands such as American Express, Equifax, Philips, Volvo Canada and Paypal. Nagappa's experience spans over 16 years particularly in the domain of new media strategy and planning especially with mobile and tech based solutions. He has worked with The Social Street, DDB Mudra, Denstu, Interactive Avenues and Mediaturf in the past and has led media strategy for brands like Citibank, SAP, Infosys, Accenture, Toyota, Hitachi, Honda, Amway and Ministry of Tourism-Government of India.

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