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February 09, 2016 4:31 PM ET

Internet Software and Services

Company Overview of AOL Inc.

Company Overview

AOL Inc. provides various digital brands, products, and services to consumers, advertisers, publishers, and subscribers worldwide. Its Brand Group segment offers original content produced by journalists, politicians, celebrities, academics, policy experts, freelance writers, and bloggers; curated content; curated and aggregated content from third parties; and user-generated content through AOL.com and The Huffington Post, and related sites, as well as through Engadget and TechCrunch branded properties. This segment also consists of other brands, including Moviefone, Makers, and StyleMePretty, as well as MapQuest, an online mapping and directions service. The company’s Membership Group segmen...

770 Broadway

New York, NY 10003

United States

Founded in 1985

4,500 Employees

Phone:

212-652-6400

Key Executives for AOL Inc.

Chief Executive Officer
Age: 44
President
Age: 52
Chief Financial Officer
Senior Vice President and Chief Executive Officer of AOL Membership Group & Patch Media
Age: 48
President of The BBG Fund
Age: 64
Compensation as of Fiscal Year 2015.

AOL Inc. Key Developments

AOL Launches Platform for Publishers

AOL Inc. announced that Jan. 25, 2016 that it launched ONE by AOL: Publishers to simplify a complex ecosystem and provide holistic, tailored services for publishers. Over the past six years, AOL has invested more than $1 billion in publisher-first technologies and has developed and expanded those services globally. By bringing the businesses and platforms together with ONE by AOL: Publishers, AOL is helping publishers with audience engagement and analytics, content distribution and revenue management. As part of the rollout, AOL has further consolidated its brand portfolio within the publisher platforms business and is moving to a unified master service agreement with publishers spanning all services. On Jan. 25, 2016 AOL said that it has agreed to acquire AlephD, a programmatic platform specializing in publisher analytics and price floor optimization, which will be a part of its ONE by AOL: Publishers' platform.

AOL To Buy Stake In Taboola

AOL Inc. is planning to stake in Taboola Inc.

A+E Networks and AOL Announce Programmatic and Publisher Solutions Partnership

A+E Networks and AOL Inc. have announced an expansive programmatic and publisher solutions partnership to deliver user experiences across media and advertising. The agreement will enable A+E to leverage AOL's open programmatic platform as a publisher and as an advertiser, with powerful data informing content and personalization. A+E Networks will use AOL's technology for both advertising and publishing purposes, optimizing monetization across A+E Networks' video and display inventory while driving personalization across the networks' portfolio, which includes A&E, HISTORY, Lifetime, FYI and more. A+E will also tap into AOL's premium content brands -- including Huffington Post, Xbox, TechCrunch, Moviefone and others -- to drive awareness and tune-in for their content programming, as well use their own first-party data with AOL's first party data to better target their intended audiences. The partnership includes: video, display, personalization and upfront ad commitment. Video to optimize monetization of its video ad inventory across desktop and mobile, tapping into the platform's integrated tools for demand forecasting, yield optimization and performance insights. With ONE by AOL: Video, A+E can deliver guaranteed audiences and maximize yield across campaigns while gaining insights on campaign performance and advertiser demand. A+E Networks will benefit from AOL's MARKETPLACE is a real-time exchange platform for premium publishers that monetizes audiences by managing and creating more demand across programmatic channels, all while simplifying the landscape where advertisers can bid on publisher's impressions in real-time. A+E Networks will adopt Gravity as the personalized content recommendation platform of choice for History.com. Gravity's Interest Graph technology helps publishers and advertisers tap into consumer interests to deliver personalized content and ads, and drive incremental revenue opportunities. AOL has set aside premium video and display ad inventory across mobile and desktop to drive awareness, promotion and tune-in for A+E Networks' programming. A+E Networks will have premiere access to a number of creative solutions available through AOL's Partner Studio, and will have early access to select publisher products being developed by AOL.

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