Internet Software and Services
Company Overview of DataLogix Holdings, Inc.
DataLogix Holdings, Inc. develops and delivers purchase-based audiences models targeting to drive online and offline sales. It offers syndicated and custom based audience segmentation; modeling and append solutions for acquisition and retention needs; and online segments to the mobile advertising arena. The company also provides DLX Platform that provides targeting through various media sources, including publishers, portals, exchanges, advertising networks, DSPs, DMPs, and agency trading desks; and measurement and insights to digital advertising measurement. It serves various consumer segments, including retail, CPG, automotive, telecom, travel, financial services, and loyalty. The company ...
10075 Westmoor Drive
Westminster, CO 80021
Founded in 2002
Key Executives for DataLogix Holdings, Inc.
Chief Executive Officer and Director
Senior Vice President and General Manager of DLX Digital Services
Compensation as of Fiscal Year 2014.
DataLogix Holdings, Inc. Key Developments
Datalogix and LiveRamp Sign Multi-Year Agreement
Jan 5 15
LiveRamp, an Acxiom company, and Datalogix announced an expansion of their partnership, which now runs through the end of 2017. Under the terms of the agreement, Datalogix will continue to leverage LiveRamp as an important partner for data onboarding services used to connect its syndicated and custom segments and its clientsâ first-party data assets to digital media.
Information Resources, Inc. Announces New Platinum Line of Solutions Powered by Datalogix's Shopper Data
Dec 3 14
Information Resources, Inc. (IRI) and Datalogix, Inc. announced that IRI's new 'Platinum' line of solutions will use retail shopper transaction data from Datalogix to power its advanced insights and analytical models. Through the agreement, Datalogix will provide retailer shopper transaction data to IRI on tens of millions of households for use with IRI's existing National Consumer Panel data to create the consumer and shopper insights platform in the industry. IRI will be able to use Datalogix data from frequent shopper programs (FSP) in its syndicated consumer and shopper insights platform, as well as in other advanced analytics offerings. IRI will utilize this information to enhance the capabilities of services, including price and trade promotion analyses, predictive analytics through its Hendry Market Structure solution, and marketing mix modeling. In addition, under the agreement, Datalogix will be able to utilize IRI's Liquid Data(R) platform technology along with select applications, including Consumer & Shopper Insights Advantage(TM) (CSIA) and Market Advantage(TM) (MA), to enhance its all-outlet sales measurement coverage. Datalogix also gains access to IRI's Product Dictionary, which provides five levels of essential information on CPG products, including department, category, manufacturer, brand and UPC data. It also includes multiple volumetric measures, such as ounces, counts, rolls and liters.
comScore and Datalogix Announce Joint Measurement Solution to Help Brands Close the Loop Between Digital Ad Exposure and In-Store Sales
Oct 8 14
comScore, Inc. and Datalogix announced a strategic partnership that brings together two of the leaders in digital ad measurement to help brands close the loop between digital ad exposure and in-store sales. The partnership allows comScore's U.S. clients to supplement validated Campaign Essentials(TM) (vCE) analytics with Datalogix offline sales measurement, including DLX ROI, to measure the offline sales of brand advertisers' campaigns. The joint measurement will utilize comScore vCE's non-human traffic filtering and viewability measurement for digital ad campaigns along with Datalogix's $2 trillion in consumer-level purchasing data, and it will help brands gain new insight into the offline sales performance of ads that were seen by users. The combination of comScore's impression-level reporting and Datalogix's offline sales data will provide deep insights through granular data sets from millions of purchasing households. Using those analytics, advertisers can better determine the most effective channels, publishers, creatives, formats, and demographics for their campaigns and optimize future campaigns at scale.
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December 22, 2014