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September 02, 2015 5:48 PM ET

Internet Software and Services

Company Overview of DataLogix Holdings, Inc.

Company Overview

DataLogix Holdings, Inc. develops and delivers purchase-based audiences models targeting to drive online and offline sales. It offers syndicated and custom based audience segmentation; modeling and append solutions for acquisition and retention needs; and online segments to the mobile advertising arena. The company also provides DLX Platform that provides targeting through various media sources, including publishers, portals, exchanges, advertising networks, DSPs, DMPs, and agency trading desks; and measurement and insights to digital advertising measurement. It serves various consumer segments, including retail, CPG, automotive, telecom, travel, financial services, and loyalty. The company ...

10075 Westmoor Drive

Suite 200

Westminster, CO 80021

United States

Founded in 2002





Key Executives for DataLogix Holdings, Inc.

Chief Executive Officer and Director
Chief Financial Officer
Age: 52
Chief Operations Officer
Senior Vice President and General Manager of DLX Digital Services
Chief Analytics Officer
Compensation as of Fiscal Year 2015.

DataLogix Holdings, Inc. Key Developments

DataLogix Holdings, Inc. Presents at Second Annual Colorado Venture Summit, Jun-11-2015 01:00 PM

DataLogix Holdings, Inc. Presents at Second Annual Colorado Venture Summit, Jun-11-2015 01:00 PM. Venue: Coors Field, Denver, Colorado, United States. Speakers: Eric Roza, Chief Executive Officer and Director.

Datalogix and LiveRamp Sign Multi-Year Agreement

LiveRamp, an Acxiom company, and Datalogix announced an expansion of their partnership, which now runs through the end of 2017. Under the terms of the agreement, Datalogix will continue to leverage LiveRamp as an important partner for data onboarding services used to connect its syndicated and custom segments and its clientsâ first-party data assets to digital media.

Information Resources, Inc. Announces New Platinum Line of Solutions Powered by Datalogix's Shopper Data

Information Resources, Inc. (IRI) and Datalogix, Inc. announced that IRI's new 'Platinum' line of solutions will use retail shopper transaction data from Datalogix to power its advanced insights and analytical models. Through the agreement, Datalogix will provide retailer shopper transaction data to IRI on tens of millions of households for use with IRI's existing National Consumer Panel data to create the consumer and shopper insights platform in the industry. IRI will be able to use Datalogix data from frequent shopper programs (FSP) in its syndicated consumer and shopper insights platform, as well as in other advanced analytics offerings. IRI will utilize this information to enhance the capabilities of services, including price and trade promotion analyses, predictive analytics through its Hendry Market Structure solution, and marketing mix modeling. In addition, under the agreement, Datalogix will be able to utilize IRI's Liquid Data(R) platform technology along with select applications, including Consumer & Shopper Insights Advantage(TM) (CSIA) and Market Advantage(TM) (MA), to enhance its all-outlet sales measurement coverage. Datalogix also gains access to IRI's Product Dictionary, which provides five levels of essential information on CPG products, including department, category, manufacturer, brand and UPC data. It also includes multiple volumetric measures, such as ounces, counts, rolls and liters.

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