September 27, 2016 8:12 AM ET

Internet and Direct Marketing Retail

Company Overview of Peapod LLC

Company Overview

Peapod LLC operates as an Internet grocer that retails and delivers services food products to markets in the United States. The company offers products in various categories, such as produce, meat and seafood, deli items, prepared foods, natural and organic foods, Kosher foods, office and school supplies, seasonal items, and video products; pet items; health and beauty aids; wine, beer, and spirits; and private label products. It serves its customers in Connecticut, Illinois, Indiana, Maryland, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Rhode Island, Virginia, Washington, and Wisconsin. The company was founded in 1989 and is based in Skokie, Illinois. As of August 30, ...

9933 Woods Drive

Skokie, IL 60077

United States

Founded in 1989

851 Employees





Key Executives for Peapod LLC

President and General Manager
Vice President of Finance and Accounting
Chief Technology Officer and Senior Vice President of System Development/Management
Age: 56
Senior Vice President of Central Support, Merchandising, and Midwest
Age: 52
Senior Vice President of Operations
Compensation as of Fiscal Year 2016.

Peapod LLC Key Developments

Peapod Teams with to Deliver Recipe Ingredients Straight to Home Chefs’ Doors

Peapod has partnered with to seamlessly turn digital recipes into groceries delivered to customers. The partnership makes it simple for home chefs to select great recipes from around the web and then send all ingredients directly into Peapod’s online shopping cart. Found the perfect lasagne recipe online? With a click on Whisk’s “Create a smart shopping list” button, recipe ingredients are instantly matched to Peapod products. Users can also swap products and add additional grocery items for delivery. Whisk extracts ingredients from any website and maps them to Peapod’s online products, streamlining a shopper’s process from recipe sourcing to grocery delivery. Whisk’s intuitive shopping list helps users create and manage digital lists anytime, anywhere.

Peapod Rolls out Meal Kits for Fall, Featuring All-New Recipes by Barilla

Peapod rolled out five fresh-to-prepare Peapod Meal Kits featuring all-new recipes by Barilla. Beginning Oct. 3, a total of eight Peapod Meal Kits are available for delivery or Pick-up, with all ingredients pre-packaged and pre-measured to create a satisfying, balanced meal for a family of four or more. The new recipes, with an emphasis on seasonal fall flavors, appeal to kids and adults alike and are part of an ongoing collaboration between Peapod and Barilla to help make mealtime easier and more affordable for busy families throughout Chicago, Indianapolis and Milwaukee. The launch of the Peapod Meal Kits last winter coincided with families’ growing demands for convenient meals that are ready in 30 minutes or less, taste great and are affordably priced. The overwhelmingly positive response from customers 91% satisfaction rate and 85% repurchase rate – verified this shift. This season’s Peapod Meal Kits deliver even more convenience and value to customers – anytime, anywhere. Ingredients for success: beginning Oct. 3, families can choose from eight recipes five of them all-new for the season developed by Barilla chefs, exclusive to Peapod and perfect for dig-in family meals. Each recipe is designed to be prepared in under 30 minutes, for less than $5.00 per serving. New recipes include: Bucatini all'Amatriciana by Barilla - a dish long celebrated in Italian cuisine, its version creates a savory sauce brimming with smoky and slightly spicy flavor; Spaghetti with Quick Bolognese Sauce by Barilla - Serve up the authentic flavor of an Italian ragú in less than 30 minutes; Tortellini Soup by Barilla - a simple meal you’re sure to warm up to; Farfalle with Butternut Squash by Barilla - a simple meal that’s perfectly suited for savoring the flavor of the season; Steak alla Pizzaiola by Barilla, a traditional Neapolitan dish made up of cuts of beef in a savory marinara sauce with sautéed garlic and chili flakes. And, current Peapod Meal Kit favorites: Baked Rotini with Mozzarella & Spinach by Barilla; Parmesan Chicken over Pasta by Barilla and Lemon Spaghetti with Grilled Chicken by Barilla. Peapod Meal Kits featuring Barilla Recipes can be ordered online at its website or via the newly redesigned mobile app for phone and tablet.

Peapod Announces Executive Changes

Ahold USA has appointed Jennifer Carr-Smith as president and general manager of Peapod. Carr-Smith replaces Andrew Parkinson who has been appointed to a newly established advisory role. Carr-Smith brings more than 20 years of e-commerce experience to her position with Peapod. Most recently, Carr-Smith served as the COO of J. Crew's online business, where she led J. Crew's transformation to a digital retailer with strong e-commerce capabilities. In his new role, Parkinson will serve as an advisor to Carr-Smith while pursuing new business development opportunities for Peapod.

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