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May 29, 2015 7:51 PM ET


Company Overview of Spongecell Inc.

Company Overview

Spongecell Inc., a creative technology company, provides banner advertising. It transforms banner advertising into flash advertising with interactive features, such as video, interactive mapping, carousels, social media, and more. The company also provides interactive display space for consumer interaction and delivering brand engagement. It serves creatives, media, and brand advertisers. Spongecell Inc. was founded in 2006 and is based in New York, New York with additional offices in the United States and Europe.

261 Madison Avenue

14th Floor

New York, NY 10016

United States

Founded in 2006





Key Executives for Spongecell Inc.

Chief Executive Officer and President
Vice President of Business Operations
Chief of Products
Chief Technology Officer
Director of European Sales
Compensation as of Fiscal Year 2014.

Spongecell Inc. Key Developments

Spongecell Announces Appointment of Gustaf Jilkén as its New Director of Sales for the Nordics

Spongecell announced the appointment of Gustaf Jilkén as its new director of sales for the Nordics. Gustaf brings with him incredible knowledge about the industry in general and the Nordics, in particular. Gustaf has over a decade of ad technology experience. Most recently, he was the Rich Media Sales Director, Nordics, for Adform, the European ad technology company. Prior to that, Gustaf held positions at various leading technology firms including, Eyewonder, Qbric and Tradedoubler, among others.

Mindshare North America Selects Spongecell as Action Partner for THE LOOP

Spongecell announced it has been selected by Mindshare North America as an Action Partner in THE LOOP, Mindshare's Adaptive Marketing system. As part of THE LOOP, Mindshare NA's clients can now leverage Spongecell's technology to successfully deliver real-time, curated content across paid media. In order to be named an Action Partner, Spongecell successfully responded to a competitive RFP process focused on business insight, capability, deliverability and success metrics. Spongecell met all of the requirements of an Action Partner, which include: Spongecell's vision, products and offerings align with the principles of Mindshare's Adaptive Marketing philosophy; Spongecell consistently demonstrates industry best practices and best-in-class offerings; Spongecell aligns with the Agency tenets to place data at the center to drive success and move at the speed of culture, and its offering gives Mindshare client brands cultural meaning and relevance. THE LOOP is Mindshare NA's adaptive marketing engine a physical room that enables adaptivity, using real-time insight to drive real-time actions. Featuring multiple screens that provide locally relevant data feeds and cultural context, Mindshare NA uses The Loop to drive behavioral change, both for clients' consumer relations and across client agency networks, creating one focused team working adaptively, reacting live and seeing trends ahead of the competition. It 'closes the loop' on the P.O.E. model by focusing on adapting paid media, based on the best available data.

Spongecell Expands Operations into Japan to Meet the Creative Needs of Global Advertisers

Spongecell announced that it will further expand its services in Japan as part of an exclusive partnership with iProspect Japan and SPI Japan, Japan's premier marketing communications consultancy. The advertising market in Japan grew 4% in the fiscal year that ended in March 2014 (according to research from the Nikkei Advertising Research Institute and Japan Center for Economic Research), with digital advertising expected to grow 10% over the next year, outpacing the rest of the industry. Together, Spongecell, iProspect and SPI will provide a wide array of products and services that will include interactive display, interactive video and dynamic creative technologies to meet the rapidly growing needs of Japanese brands and advertisers. This is an expansion of a longstanding partnership between Spongecell and iProspect in Japan. The two companies have previously worked on campaigns for brands including Danone and Phillips Electronics and are currently working on campaigns for General Motors (GM), Starwood Hotels and Resorts Worldwide and others.

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