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August 01, 2015 8:03 AM ET


Company Overview of Spongecell Inc.

Company Overview

Spongecell Inc., a creative technology company, provides banner advertising. It transforms banner advertising into flash advertising with interactive features, such as video, interactive mapping, carousels, social media, and more. The company also provides interactive display space for consumer interaction and delivering brand engagement. It serves creatives, media, and brand advertisers. Spongecell Inc. was founded in 2006 and is based in New York, New York with additional offices in the United States and Europe.

261 Madison Avenue

14th Floor

New York, NY 10016

United States

Founded in 2006





Key Executives for Spongecell Inc.

Chief Executive Officer and President
Vice President of Business Operations
Chief of Products
Chief Technology Officer
Director of European Sales
Compensation as of Fiscal Year 2015.

Spongecell Inc. Key Developments

Spongecell Appoints Michael Nevins as VP, Global Marketing

Spongecell announced that Michael Nevins has joined the company as Vice President of Global Marketing. Nevins' appointment will help the company continue its global expansion and launch new products to meet the demand for programmatic creative technology. Nevins brings more than 20 years of marketing and advertising experience to Spongecell, including work in mobile and cross-screen product strategy. Most recently, he held the positions of Vice President Mobile and Vice President of Mobile Product Marketing at Undertone. Prior to Undertone, Nevins held senior roles at global advertising media company GroupM and mobile pioneer Crisp Media. Nevins will be located in Spongecell's New York office.

Spongecell Announces Appointment of Gustaf Jilkén as its New Director of Sales for the Nordics

Spongecell announced the appointment of Gustaf Jilkén as its new director of sales for the Nordics. Gustaf brings with him incredible knowledge about the industry in general and the Nordics, in particular. Gustaf has over a decade of ad technology experience. Most recently, he was the Rich Media Sales Director, Nordics, for Adform, the European ad technology company. Prior to that, Gustaf held positions at various leading technology firms including, Eyewonder, Qbric and Tradedoubler, among others.

Mindshare North America Selects Spongecell as Action Partner for THE LOOP

Spongecell announced it has been selected by Mindshare North America as an Action Partner in THE LOOP, Mindshare's Adaptive Marketing system. As part of THE LOOP, Mindshare NA's clients can now leverage Spongecell's technology to successfully deliver real-time, curated content across paid media. In order to be named an Action Partner, Spongecell successfully responded to a competitive RFP process focused on business insight, capability, deliverability and success metrics. Spongecell met all of the requirements of an Action Partner, which include: Spongecell's vision, products and offerings align with the principles of Mindshare's Adaptive Marketing philosophy; Spongecell consistently demonstrates industry best practices and best-in-class offerings; Spongecell aligns with the Agency tenets to place data at the center to drive success and move at the speed of culture, and its offering gives Mindshare client brands cultural meaning and relevance. THE LOOP is Mindshare NA's adaptive marketing engine a physical room that enables adaptivity, using real-time insight to drive real-time actions. Featuring multiple screens that provide locally relevant data feeds and cultural context, Mindshare NA uses The Loop to drive behavioral change, both for clients' consumer relations and across client agency networks, creating one focused team working adaptively, reacting live and seeing trends ahead of the competition. It 'closes the loop' on the P.O.E. model by focusing on adapting paid media, based on the best available data.

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