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May 05, 2015 11:59 AM ET

Internet Software and Services

Company Overview of AdaptiveBlue, Inc.

Company Overview

AdaptiveBlue, Inc., an entertainment check-in platform, develops a second screen application that synchronizes content and audience reactions with television (TV) moments. The company’s tvtag application lets TV viewers ‘check in’ to shows they're watching. It primarily serves video providers. The company was formerly known as Adaptive Blue, Inc. and changed its name to AdaptiveBlue, Inc. in December 2010. AdaptiveBlue, Inc. was founded in 2006 and is based in New York, New York. As of November 6, 2013, AdaptiveBlue, Inc. operates as a subsidiary of ITV plc.

131 Varick Street

Suite 909

New York, NY 10013

United States

Founded in 2006



Key Executives for AdaptiveBlue, Inc.

President of Boost Monetization for Second-Screen Apps
Age: 42
Executive Vice President of Sales
Compensation as of Fiscal Year 2014.

AdaptiveBlue, Inc. Key Developments

GetGlue Announces Executive Appointments

GetGlue Hired Evan Krauss as president to boost monetization of its second-screen apps. Krauss has spent the last 18 years at a variety of entertainment companies, including Yahoo!, AOL, Excite, JumpTap, Looksmart, and His last big position was as EVP of ad sales for Shazam where he helped build out that company’s second screen ad business. GetGlue also recently hired Shelby Houston Haro as its EVP of sales, coming from Fandango and Flixster.

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