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September 04, 2015 8:45 AM ET

Professional Services

Company Overview of ORC International, Inc.

Company Overview

ORC International, Inc. provides business intelligence solutions to organizations in the United States and internationally. It offers business insights in the areas of customer experience, customer acquisition, and linking to business performance, as well as employee engagement, employer branding research, new hires and leavers research, employee polling and communities, learning and development, and customer centricity. The company also offers business insights in the areas of market segmentation, product development, pricing strategies, brand tracking, channel evaluation, brand positioning, message testing, and product forecasting, as well as innovation strategy research, growth strategy r...

902 Carnegie Center

Suite 220

Princeton, NJ 08540-6530

United States

Founded in 1938

1,538 Employees





Key Executives for ORC International, Inc.

Chief Executive Officer
Age: 57
Chief Financial Officer
Executive Vice President of Operations
Regional Managing Director of UK
Age: 54
Regional Managing Director of Asia Pacific
Compensation as of Fiscal Year 2015.

ORC International, Inc. Key Developments

ORC International Appoints Kevin Ford as Head of Markets and Products Research in Europe

ORC International announced it has hired brand and innovation specialist Kevin Ford as Head of Markets and Products Research in Europe. This newly created position in the UK marks the firm's formal expansion of the Markets and Products offerings into Europe. In his role, Ford will be responsible for thought leadership and developing new business opportunities for the practice. He will also actively represent the firm at external forums and events, as well as support joint endeavours with Engine Group colleagues. Ford joins ORC International from NatCen Social Research, where he was Director of Research. Prior to this, he was Global Head of Research Solutions at Hall & Partners and European Head of Solutions at Harris Interactive.

ORC International Announces Two Senior Appointments

ORC International announced the addition of two senior appointments to its growing talent base in Asia. Smitha Kuppa has been appointed Senior Research Director of ORC's Qualitative practice in Asia. She is joined by human resource management expert Nellie Yeoh as Senior Consultant, Employee Research Asia. With 14 years' experience across emerging markets in Asia, Africa and Latin America, Kuppa will be responsible for ensuring the quality of ORC's qualitative research services to its Asian clients. Her experience spans multiple categories, including household, personal care, food and beverages, snacking, financial services and IT services, specializing in innovation, market entry strategy and communication development. Previously, she worked with Quantum Consumer Solutions, Flamingo, and The Leading Edge & Millward Brown.

Erste Bank Enters into Agreement with Orc

Erste Bank announced that Orc has entered into a deal with the bank. The bank's Equity Capital Markets team has used Orc for trading and market making, and the firm has consolidated legacy market access gateways into an expandable framework. Orc FIX Access allows any FIX-enabled trading system to use Orc's native exchange gateways to reach 150+ global execution venues covering all major asset classes.

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