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June 02, 2015 12:34 PM ET


Company Overview of Bacardi Corporation

Company Overview

Bacardi Corporation is a rum and neutral spirit distillation company. It serves the United States and European markets. The company was founded in 1862 and is based in San Juan, Puerto Rico. Bacardi Corporation operates as a subsidiary of Bacardi Limited.

Carretera 165, Km 2.6

Bayview Industrial Area


San Juan, PR 00962

United States

Founded in 1862





Key Executives for Bacardi Corporation

Chief Executive Officer and President
Age: 48
Chief Marketing Officer and President of Bacardi Global Brands
Age: 38
Global Category Vice President of Rums
Compensation as of Fiscal Year 2014.

Bacardi Corporation Key Developments

Bacardi Promotes Mauricio Vergara to the Position of Global Category Vice President

Bacardi has promoted Mauricio Vergara to the position of global category vice president of rums. In this role, Mr. Vergara will be responsible for the Bacardi portfolio of rums including the iconic BACARDI rum brand and the super-premium rums within the portfolio of the FACUNDO Rum Collection. Mr. Vergara will be in charge of developing the global marketing strategy of the rum category and leading the creation of global promotional, creative and packaging assets, as well as directing the development of brand innovation and line extensions. He will remain based in the Bacardi Global Brands headquarters in London and report into Dima Ivanov, Chief Marketing Officer of Bacardi and President of Bacardi Global Brands.

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