December 05, 2016 5:19 PM ET


Company Overview of Varsity Brands, Inc.

Company Overview

Varsity Brands, Inc. engages in cheerleading activities. The company also engages in various cheerleading segments, including educational camps and clinics, competitions, and uniforms. It also operates an online shop that sells apparel, shoes, and accessories for cheerleaders. Varsity Brands, Inc. was formerly known as Riddell Sports Inc. and changed its name to Varsity Brands, Inc. in September 2001. The company was founded in 1974 and is based in Memphis, Tennessee.

6745 Lenox Center Court

Suite 300

Memphis, TN 38115

United States

Founded in 1974

475 Employees





Key Executives for Varsity Brands, Inc.

Chief Executive Officer and Board Member
Age: 58
Founder and Chairman of the Board
Age: 66
Chief Financial Officer, Secretary, Treasurer, Chief Financial Officer of Varsity Spirit Corporation and Senior Vice President of Finance - Varsity Spirit Corporation
Age: 64
Senior Vice President of Camps and Events
Age: 64
Senior Vice President of Special Events
Age: 60
Compensation as of Fiscal Year 2016.

Varsity Brands, Inc. Key Developments

Wayne Vacek Joins Varsity Brands as Vice President and Chief Strategy Officer

Varsity Brands announced that Wayne Vacek has joined the Company as Vice President and Chief Strategy Officer, effective immediately. Mr. Vacek will report to Varsity Brands' CEO, Matt Rubel, and assume responsibility for developing and executing business and growth strategies while identifying opportunities in the broader community and scholastic marketplaces. Mr. Vacek joins Varsity Brands from J. C. Penney Company, Inc., where most recently he helped lead the strategic planning process as Vice President for Business Development and Corporate Strategy. Prior to his most recent leadership role at JCPenney, Mr. Vacek served as a Strategy Director with oversight of JCPenney's e-commerce and other key growth initiatives.

Varsity Brands Announces Appointment of Matthew E. Rubel as CEO

Varsity Brands announced the appointment of Matthew E. Rubel as CEO. Founder Jeff Webb will remain active in the business as Chairman of the Board. Mr. Rubel is an accomplished retail executive, most recently serving as a senior advisor to leading private equity firms, including TPG Capital and also on the Boards of The Hudson Bay Company, HSNi and Supervalu.

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