January 27, 2015 8:21 PM ET

Internet Software and Services

Company Overview of xAD, Inc.

Company Overview

xAD, Inc. provides mobile marketing solutions. It offers a mobile advertising network to publishers, developers, and advertisers. Additionally, it provides location-based mobile advertising solutions for local and national businesses. The company offers go2 Local, a mobile location search database application. xAD, Inc. was formerly known as V-ENABLE, Inc. The company was founded in 2001 and is based in New York, New York.

72 Madison Avenue

3rd Floor

New York, NY 10016

United States

Founded in 2001

Key Executives for xAD, Inc.

Vice President of Monetization
Chief Financial Officer
President of Products and Technology
Senior Vice President of Strategic Partnerships
Compensation as of Fiscal Year 2014.

xAD, Inc. Key Developments

PubMatic and xAd Launches Location-Enabled Private Marketplace for Premium Mobile ad Inventory

PubMatic and xAd announced the launch of the first ever location-enabled private marketplace for premium mobile ad inventory. Expanding on the companies' shared location-verified mobile marketplace announced in May, this latest offering will provide publishers, media buyers, and brands a new, high-quality channel to buy and sell premium location-aware mobile inventory. While mobile is often used to browse for products and services, most retail transactions are still happening in-store, a fact that has limited overall media spend due to the complexities of measuring the offline impact of mobile advertising. However this announcement represents a breakthrough in the effort to link mobile advertising directly to sales. PubMatic and xAd are doing so through the use of rich location data to pre-define categories of inventory originating from high foot traffic locations such as grocery stores, shopping centers and auto lots. The ability to geo-target potential consumers at key decision making moments that can influence visitation into physical store locations is widely regarded as one of the most direct ways to spur consumer engagement. Underscoring this point, a recent report from eMarketer forecasts that local-mobile advertising spend will rise to $10.81 billion by 2017, surpassing spending on national campaigns for the first time. The new mobile, location-enabled Private Marketplaces launched this month, serving tens of billions of monthly impressions in a variety of categories, including 2.4 billion monthly impressions in the Automotive category, 2.3 billion in Shopping, and 1.2 billion per month in the Grocery category. This inventory will meet PubMatic's high standard for providing premium mobile inventory, the majority of which is application-based, location-verified and aware, transparent, rich media-enabled, and will pass IDs whenever possible. The new Private Marketplaces will enable the targeting of a range of mobile specific parameters, including IDFA, MRAID, and lat/long.

Captivate Network Forms Strategic Partnership with xAd to Provide Multi-Screen, Location-Based Marketing Solution

Captivate Network has formed a strategic partnership with xAd to help advertisers reach affluent and elusive professionals at multiple touch-points throughout the workday. This alliance provides advertisers with an additional platform to engage Captivate's valuable at-work audience at the point of consideration and conversion. Through complementary mobile display ads targeted at Captivate buildings, brand messaging is reinforced to professionals who have been exposed to Captivate's in-office elevator screens and lobby displays. Ad delivery is 100% location-verified, based on the longitude and latitude of Captivate's 1,800 office buildings in the US and Canada. xAd brings Captivate's clients the ability to not only amplify their advertising message through mobile devices but to provide viewers with a means to interact and respond. Soft-launched in August 2014, this innovative service has piqued the interest of media agencies and Captivate has already activated this mobile-targeting campaign extension for select clients. The partnership between Captivate and xAd brings advertising clients an integrated solution that fully engages an audience of high-value, hard-to-reach professionals.

xAD Mulls Acquisitions

xAD, Inc., which has raised $50 million in a combination of debt and equity financing, is looking for acquisitions. The company intends to use the funds to go live in China and France and consider possible acquisitions.

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