August 28, 2016 2:19 PM ET


Company Overview of Valassis Communications Inc.

Company Overview

Valassis Communications Inc., together with its subsidiaries, provides media solutions to advertisers and agencies worldwide. It offers direct mail services that include direct mail inserts and direct mail wraps; variable data postcards and Ad design templates; and mailing lists, which include all-inclusive database, new construction, new movers, residential and business database, and specialty lists. The company also provides in-store advertising that include coupon dispensers, floor graphics, shelf talkers, and other products; newspaper advertising, which include coupon books, newspapers inserts, and newspaper ads; and digital advertising, including digital coupons, display advertising, em...

19975 Victor Parkway

Livonia, MI 48152

United States

Founded in 1970

6,400 Employees





Key Executives for Valassis Communications Inc.

Chief Executive Officer
Age: 59
Chief Financial Officer
Chief Operating Officer
Age: 55
Chief Digital & Technology Officer and Executive Vice President
Age: 56
Senior Vice President of Finance and Corporate Development
Compensation as of Fiscal Year 2016.

Valassis Communications Inc. Key Developments

Valassis Communications, Inc. Launches Advertising Technology and Media Solution

Valassis Communications Inc. has announced the launch of its Valassis Audible Offers, an advertising technology and media solution that connects TV and radio ads to mobile wallets. The advertising technology and media solution enables advertisers to transform their broadcast TV, radio and YouTube advertising into targeted and scalable distribution channels for digital offers. While a consumer watches a television commercial or listens to a radio ad, a personalized offer is sent to their mobile device simultaneously - that's the power of Valassis Audible Offers. This new solution from Valassis allows advertisers to engage viewers on various channels for a synchronized experience. Expanding its intelligent media delivery capabilities into broadcast advertising channels, Valassis Audible Offers enables advertisers to leverage their existing broadcast media to trigger second-screen experiences on any mobile device, without the need to invest in additional hardware. By embedding Valassis' proprietary triggers into advertiser broadcast spots, a signal triggers advertisers' exclusive offers to be automatically sent to mobile applications on consumers' devices. This new platform enables advertisers to send targeted offers directly from their TV, radio and streaming ads to the consumer's mobile wallet, and these offers can be automatically inserted into Apple Wallet and Google Wallet, bringing brands into a new era of connectivity with the consumer. The platform can target viewers based on their age, gender, location and media consumption behavior, bringing the reach of traditional TV, radio and streaming media advertising from the household level to the individual level. Advertisers can integrate the solution into their own mobile applications with Valassis' easy-to-use and free to install software development kit (SDK). Through Valassis' exclusive agreement with ACTV8me, advertisers can also engage with consumers through the Mobii mobile media wallet app, which can attribute the purchase of a product - either online or in store - to a particular commercial. This new solution is completely opt-in for consumers, as the branded app will request access to their mobile devices' microphones. Once consumers agree to the access, Valassis Audible Offers will manage and report on campaigns from its cloud-based administration portal, where real-time performance data is tracked and analyzed for future optimization as needed.

Valassis Names Grant Fitz as Chief Financial Officer

Valassis names Grant Fitz as its Chief Financial Officer (CFO). Fitz will be responsible for leading the financial operations, working closely with all divisions to support strategic growth initiatives at Valassis, a wholly owned subsidiary of Harland Clarke Holdings. Fitz joins Valassis with more than 25 years of financial and operational experience. Most recently, he was the corporate vice president and CFO for Xerox® Technology Business where he managed the financial operations for the technology business. Additionally, he was responsible for Xerox Financial Services, the Xerox internal financing business.

Valassis Introduces Apio

Valassis has launched Valassis Apio to holistically plan, target, deliver and measure cross-channel campaigns, allowing marketers to reach highly accurate audience segments with the most relevant promotional messages. Valassis Apio merges audience intelligence with real-time consumer data from digital devices to enhance precise targeting with digital and location-aware consumer behavior. The result is optimized cross-channel campaigns. Valassis reported that it connects this digital consumer behavior to physical audience segments, providing a holistic view of current and potential customers. By focusing on both online and offline consumer behaviors to guide the targeting footprint, Valassis Apio breaks the confines of traditional retail trade areas. This integrated audience intelligence identifies new home areas of opportunity and ensures brands stay connected to key prospects throughout the day at vital decision-making moments.

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