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November 27, 2015 4:09 AM ET


Company Overview of Valassis Communications Inc.

Company Overview

Valassis Communications Inc., together with its subsidiaries, provides media solutions to advertisers and agencies worldwide. It offers direct mail services that include direct mail inserts and direct mail wraps; variable data postcards and Ad design templates; and mailing lists, which include all-inclusive database, new construction, new movers, residential and business database, and specialty lists. The company also provides in-store advertising that include coupon dispensers, floor graphics, shelf talkers, and other products; newspaper advertising, which include coupon books, newspapers inserts, and newspaper ads; and digital advertising, including digital coupons, display advertising, em...

19975 Victor Parkway

Livonia, MI 48152

United States

Founded in 1970

6,400 Employees





Key Executives for Valassis Communications Inc.

Chief Executive Officer and President
Age: 57
Chief Financial Officer, Principal Accounting Officer, Executive Vice President, Treasurer and Member of Executive Committee
Age: 58
Chief Operating Officer
Age: 54
Chief Executive Officer of NCH Marketing Services Inc and President of NCH Marketing Services Inc
Age: 63
Chief Digital & Technology Officer and Executive Vice President
Age: 55
Compensation as of Fiscal Year 2015.

Valassis Communications Inc. Key Developments

Wayne Powers Joins Valassis as Chief Revenue and Operating Officer

Valassis has appointed Wayne Powers as Chief Revenue and Operating Officer. In this role, Powers will lead revenue growth and the cross-channel client/advertiser experience for Valassis, a division of Harland Clarke Holdings Corp. Prior to Valassis, Powers was President of Gravity4.

Valassis and Qples Inc. Launch Exclusive Alliance to Deliver the Next Generation of Digital Coupon Delivery

Valassis announced an exclusive alliance with Qples Inc. to combine their platforms and offer clients a comprehensive digital coupon delivery solution. This new omni-channel offering allows Valassis clients to reach consumers through each of the major media platforms including traditional print, digital, video and social. Through a cloud-based campaign management platform, clients can now easily navigate digital coupon initiatives from start to finish with real-time measurement, analytics and optimization that can be integrated with Valassis extensive print coupon capabilities and scale. The platform enables clients to create fully-branded consumer experiences that incorporate every customer media touch point print, digital, video and social, in addition to other custom features to meet specific campaign goals. Clients benefit from greater ease and flexibility in budgeting and campaign management as the platform is provided either as a self-serve or managed solution, depending on needs and preferences. This alliance leverages Valassis extensive portfolio of products, including print coupons delivered via Free Standing Inserts as well as digital Print-at-Home and Clip-to-Card coupons. With this new platform, clients can maximize consumer outreach and engagement by quickly and securely launching digital coupons through their own channels such as eNewsletters, websites and social pages, in addition to extending coupons to Valassis expansive retail and promotional network.

Valassis Announces the Launch of Valassis Mobile Offers

Valassis announced the launch of its latest solution, Valassis Mobile Offers (VMO), a platform designed to help drive mobile shoppers into stores by delivering personalized, on-the-go local offers. VMO helps marketers deliver compelling retailer centric mobile in-store offers to high-intent shoppers, driving real performance and measurable results. Through direct partnerships with more than 50 mobile shopping and rewards mobile applications, the VMO platform reaches 36 million monthly mobile shoppers. The foundation of this performance-based offering is Spotzot, a location-based mobile advertising platform recently acquired by Valassis. Spotzot was a venture-backed startup with funding from investors including Foundation Capital, Cervin Ventures and Inventus Capital.

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