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May 04, 2015 11:49 PM ET

Media

Company Overview of Experian Marketing Solutions, Inc.

Company Overview

Experian Marketing Solutions, Inc. offers marketing solutions. Its research services include syndicated research, and custom online and offline research and behavioral integration. The company helps clients to execute direct marketing campaigns through online data integration, campaign management, email deployment, and Web analytics. The company also provides advanced advertising solutions; multimedia campaign planning, deployment, and analytics; and strategic analysis and segmentation services. It offers its services to the clients in automotive, financial services, media and publishing, advertising, and technology companies. The company also serves broker/reseller, catalog, consumer produc...

125 Summer Street

Suite 1910

Boston, MA 02110-1615

United States

Founded in 1979

3,220 Employees

Phone:

617-385-6700

Fax:

617-385-6710

Key Executives for Experian Marketing Solutions, Inc.

President and Group President of North America
Vice President of Human Resources
Vice President of Digital Services
Senior Vice President of Global Marketing
Compensation as of Fiscal Year 2014.

Experian Marketing Solutions, Inc. Key Developments

Experian Marketing Services Launches Identity-Linkage Technology

Experian plc's Experian Marketing Services unit reported that it has launched a persistent data-linkage technology called OmniView that creates a real-time single customer view as part of the Experian Marketing Suite. The single customer view, or persistent identity created by OmniView allows organizations to increase the precision, authenticity and sophistication of their marketing campaigns across channels and devices. Since introducing the industry's first linkage-technology product, Experian Marketing Services has been the go-to resource for identity-linkage issues among database and customer relationship management marketers. With the launch of OmniView, Experian Marketing Services extends its linkage expertise beyond database and CRM marketers to the digital-advertising industry. OmniView resolves pivotal issues plaguing advertising effectiveness, including data quality, accuracy, authenticity and precision. OmniView creates a persistent identity that gives key players within the digital advertising ecosystem - including advertisers, publishers, digital analytics providers and data management platforms - the ability to verify, match and manage identities efficiently in a privacy-protected way from all data sources.

Aptean to Offer Experian Data Quality Address and Email Validation to its Onyx CRM Customers

Experian Data Quality, a part of Experian Marketing Services, announced that Aptean now will offer Experian Data Quality address and email validation to its Onyx CRM customers. The integration will enable users to check the accuracy of their incoming customer contact data in real time, allowing them to improve marketing communications and operational efficiency and better maintain a single customer view. Experian Data Quality validation integrates directly into the Onyx CRM platform. Each time contact information is entered, the software instantly validates the information to ensure the details are complete, accurate and deliverable. If an inaccuracy exists, the tools automatically will correct the error or prompt the user to find missing information.

Experian Marketing Services Unveils Comprehensive End To End Marketing Suite

Experian Marketing Services announced that it has launched the Experian Marketing Suite. Unveiled at the company 2014 Client Summit in Las Vegas, Nevada, the Marketing Suite is a cohesive end to end marketing solution that enables brands to create and deliver authentic customer experiences every time, in any channel and via any device. The Marketing Suite allows brands to identify and profile customers better, while providing added intelligence to gain a complete and current view of the customer. Paired with a flexible campaign management platform, the Marketing Suite enables marketers to create personalized interactions in real time and increase the sophistication of their marketing efforts. Consumer insights and intelligence can be linked to a brand's own data, making it available via every communication channel in a privacy compliant and secure manner. The Experian Marketing Suite is made up of three core elements, providing marketers with the following competitive advantages: Identity manager: Develop a comprehensive view of customers through accurately captured contact data, consumer data set enhancements and linkage across all customer interactions. Intelligence manager: Understand customer behaviors and preferences through actionable customer profiles, targeted messaging and engagement strategies. Interactions manager: Interact intelligently across all channels with a flexible campaign management platform that provides optimized interactions across all touch-points, analysis to optimize performance and campaign attribution. The Experian Marketing Suite was launched at Experian Marketing Services' 2014 Client Summit in Las Vegas, Nev. At the Client Summit, executives from the company unveil the company's latest products, capabilities, actionable case studies and groundbreaking consumer research, sharing the stage with clients and partners.

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