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September 01, 2015 6:31 AM ET

Media

Company Overview of Experian Marketing Solutions, Inc.

Company Overview

Experian Marketing Solutions, Inc. offers marketing solutions. Its research services include syndicated research, and custom online and offline research and behavioral integration. The company helps clients to execute direct marketing campaigns through online data integration, campaign management, email deployment, and Web analytics. The company also provides advanced advertising solutions; multimedia campaign planning, deployment, and analytics; and strategic analysis and segmentation services. It offers its services to the clients in automotive, financial services, media and publishing, advertising, and technology companies. The company also serves broker/reseller, catalog, consumer produc...

125 Summer Street

Suite 1910

Boston, MA 02110-1615

United States

Founded in 1979

3,220 Employees

Phone:

617-385-6700

Fax:

617-385-6710

Key Executives for Experian Marketing Solutions, Inc.

President and Group President of North America
Chief Research Officer and General Manager of The Consumer Insights Business
Managing Director of Consumer Insights
Vice President of Human Resources
Vice President of Digital Services
Compensation as of Fiscal Year 2015.

Experian Marketing Solutions, Inc. Key Developments

Experian Marketing Services Announces Appointment of Pasquale (Pat) Pellegrini as Chief Research Officer and General Manager of Consumer Insights Business

Experian Marketing Services announced the appointment of Pasquale (Pat) Pellegrini, Ph.D., to the newly created role of chief research officer and general manager of the company's Consumer Insights business. With a combination of scientific expertise and a strategic view of the digital media landscape, Pellegrini will lead the measurement science teams in the continuing development of new and innovative research solutions for clients. In this role, Pat will focus on continuing to grow Consumer Insights business by working directly with clients to understand their current and emerging needs fully and then connect data, intellectual assets and people to provide them with the best solutions possible. This newly created role furthers Experian's investment in its data and intellectual assets. Pellegrini and his team will work to identify and further develop cross-channel consumer insight solutions that apply measurement science to connect consumer decisions, behaviors, attitudes and preferences. He also will further Experian's industry leadership in organizations such as the Media Rating Council, American Association for Public Opinion Research, and ESOMAR. Pellegrini was most recently executive vice president at GfK Custom Research North America, where he led the Digital Market Intelligence and Media & Entertainment teams in maintaining thought leadership and driving innovation in digital research.

Experian Marketing Services Unveils Extensive Data and Technology Enhancements for Experian Marketing Suite

Experian Marketing Services unveiled a new, more predictive and addressable Experian Marketing Suite for nearly 1,000 marketers at its 2015 Client Summit in Las Vegas, Nev. The advancements released include new addressable advertising and predictive intelligence tools both powered by Experian's consumer database, with modeled insights covering 700 million individuals in 270 households. Both enhancements will help brands identify and interact with their customers no matter where they are in the world or in the cloud. The new predictive functionality released in Experian Marketing Suite integrates real-time identity and intelligence data to create predictive insights that help brands optimize campaign performance. Within Experian Marketing Suite, marketers can compare email subject lines, send times and channels from all their historical email campaigns, across customer segments, and use that data to predict the performance of future cross-channel campaigns. It then layers those predictive insights with rich customer, demographic, audience and behavioral data to understand how content performs in the context of a brand's audience segments. Specifically, brands can use this functionality to: Generate and identify predictive insights that inspire their customers to take action; Pinpoint messages and content that are the most relevant and will drive the most engagement across a brand's audiences; Understand what is relevant for their customers when they are researching or exploring and when they are transacting or looking for a discount; Predict the performance of campaigns and commerce; Leverage real-time intelligence to power campaign strategies across channels and deliver intelligent interactions, on any device. Unlike other addressable advertising providers, Experian Marketing Suite: Supports single campaigns to provide advertisers with the flexibility to test and learn; Provides advertisers with insights on who saw an ad, how often they saw it, and how it drove their in-store and online activities; Does not rely solely on third-party cookies.

4INFO Adds New Partners to Meet Rapid Growth

4INFO announced it has signed seven new partners to further expand the firm’s leadership in providing national brand advertisers access to data with unprecedented scale and accuracy in mobile. Agreements signed over the past few months include consumer data providers, ad effectiveness measurement solutions, and inventory partnerships that leverage 4INFO’s patented mobile technology to precisely deliver targeted advertising to 152 million mobile devices tied to 101 million U.S. households in a privacy-protected manner. New data measurement partnerships leverage 4INFO’s ability to tie mobile ad impressions to unique households to measure campaign sales lift. The company recently signed consumer data targeting and measurement partnerships with industry leaders, including: Experian Marketing Services, Datamyx, Nielsen (Nielsen Buyer Insights), 4INFO also signed inventory exchange partnerships, including: Rubicon Project, PubMatic, Smaato and Amobee.

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