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November 27, 2015 11:14 PM ET


Company Overview of Experian Marketing Solutions, Inc.

Company Overview

Experian Marketing Solutions, Inc. offers marketing solutions. Its research services include syndicated research, and custom online and offline research and behavioral integration. The company helps clients to execute direct marketing campaigns through online data integration, campaign management, email deployment, and Web analytics. The company also provides advanced advertising solutions; multimedia campaign planning, deployment, and analytics; and strategic analysis and segmentation services. It offers its services to the clients in automotive, financial services, media and publishing, advertising, and technology companies. The company also serves broker/reseller, catalog, consumer produc...

125 Summer Street

Suite 1910

Boston, MA 02110-1615

United States

Founded in 1979

3,220 Employees





Key Executives for Experian Marketing Solutions, Inc.

President and Group President of North America
Chief Research Officer and General Manager of The Consumer Insights Business
Managing Director of Consumer Insights
Vice President of Human Resources
Vice President of Digital Services
Compensation as of Fiscal Year 2015.

Experian Marketing Solutions, Inc. Key Developments

Experian Marketing Services Names Bridget Bidlack as Vice President of Global Product Management

Experian Marketing Services has hired digital-marketing industry veteran Bridget Bidlack to lead the global product vision, evolution and innovation for the Experian Marketing Suite. Bidlack, who joins the company in the New York City office as vice president of global product management, will be responsible for further unifying the company's technology, data and services for digital advertising and cross-channel marketing within the Experian Marketing Suite. In this role, Bidlack will oversee a global team responsible for product planning, execution and training in more than 30 countries around the world. Most recently, she served as vice president, enterprise products, at Rocket Fuel, where she led product management for the company's platform business and was instrumental in integrating the company's people, processes and tools after the acquisition of [x+1]. Bidlack served as senior vice president, product management, at [x+1], overseeing the Origin Digital Marketing Hub platform.

Experian Marketing Services Announces the Global Launch of a New Consumer Insights Platform, AudienceView

Experian Marketing Services announced the global launch of a new consumer insights platform, AudienceView®, designed to understand and profile consumers across channels and media in a connected device ecosystem. Inspiring marketers, agencies and media publishers to transform brand experiences, AudienceView puts the consumer at the center of their strategy through unparalleled insight into who consumers are and what they do daily. AudienceView is a discovery-led analytics platform that allows users to define their target audience in real time, using any combination of online or offline attributes; it features flexible profiling and reporting capabilities to deliver actionable consumer insights across strategy, planning, media and measurement workflows. Available in the United Kingdom, the United States, Australia and New Zealand, AudienceView provides advanced cross-channel insights by unifying rich consumer attributes such as demographics, psychographics, purchase behaviors, purchase intent, media consumption and brand loyalty with granular digital consumption and search patterns across Web and mobile devices. The platform allows marketers, agencies and content owners to use these actionable insights for audience discovery, strategic planning, creative optimization, media planning, buying and selling across channels and devices. With a global online sample of 25 million consumers, AudienceView allows the creation of granular behavioral segments, providing a true and evolving picture of consumer behavior and giving users an unprecedented understanding of their audiences.

Experian Marketing Services Announces Appointment of Pasquale (Pat) Pellegrini as Chief Research Officer and General Manager of Consumer Insights Business

Experian Marketing Services announced the appointment of Pasquale (Pat) Pellegrini, Ph.D., to the newly created role of chief research officer and general manager of the company's Consumer Insights business. With a combination of scientific expertise and a strategic view of the digital media landscape, Pellegrini will lead the measurement science teams in the continuing development of new and innovative research solutions for clients. In this role, Pat will focus on continuing to grow Consumer Insights business by working directly with clients to understand their current and emerging needs fully and then connect data, intellectual assets and people to provide them with the best solutions possible. This newly created role furthers Experian's investment in its data and intellectual assets. Pellegrini and his team will work to identify and further develop cross-channel consumer insight solutions that apply measurement science to connect consumer decisions, behaviors, attitudes and preferences. He also will further Experian's industry leadership in organizations such as the Media Rating Council, American Association for Public Opinion Research, and ESOMAR. Pellegrini was most recently executive vice president at GfK Custom Research North America, where he led the Digital Market Intelligence and Media & Entertainment teams in maintaining thought leadership and driving innovation in digital research.

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