Bloomberg the Company & Products

Bloomberg Anywhere Login


Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.


Financial Products

Enterprise Products


Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000


Industry Products

Media Services

Follow Us

May 04, 2015 2:35 AM ET


Company Overview of WideOrbit Inc.

Company Overview

WideOrbit Inc. provides business management software solutions for media companies worldwide. The company offers software products for media management, business intelligence, program management, promotion optimization, ad marketplace, sales management planning and proposal, order management, radio automation, and mobile and digital applications. Its products include WO Traffic for TV, a media sales, traffic, and revenue management software for television broadcasters; WO Traffic for Radio, a radio traffic software that enables radio broadcasters to manage multiple stations; WO Network, a solution for network ad sales and commercial operations; WO Orion, a traffic solution; WO Analytics, a m...

1160 Battery Street

Suite 300

San Francisco, CA 94111

United States

Founded in 1999





Key Executives for WideOrbit Inc.

Founder, Chief Executive Officer and Director
Chief Financial Officer
Chief Operating Officer
Co-Chief Executive Officer of Fivia
Compensation as of Fiscal Year 2014.

WideOrbit Inc. Key Developments

WideOrbit Previews WO Media Sales v.6.8 at 2015 NAB Show

WideOrbit Inc. is previewing the latest release of WO Media Sales, its solution for managing sales operations across account management, avails and planning, posting, multimedia selling, research and analysis. WO Media Sales v.6.8, part of WideOrbit’s comprehensive platform used to manage media operations at more than 3,000 television and radio stations, features new workflow efficiencies and support for multi-property, multi-market, multimedia organizations. Many of the enhancements in WO Media Sales v.6.8 focus on efficiencies across sales, planning, CRM and traffic. Order details entered via WO Media Sales automatically transfer into WO Traffic, eliminating manual re-keying errors and allowing orders to bypass the EC grid and go directly to sales managers for approval. Credit ratings and credit status can be delivered automatically to sales team members before an order is sent to traffic. Real-time updating of revenue and account activity from WO Traffic to WO Media CRM will give stations better inventory oversight and improve budgeting and forecasting accuracy. Inventory will now update in real time along with information ranging from ratings goals per order line to account-specific traffic codes, giving salespeople immediate visibility of remaining inventory upon submission of new orders. WO Media Sales ’ worfklow with WO Traffic also enables enhanced inventory reporting for better customer service, forecasting and inventory management. The system can generate automated daily updates of Airtimes Delivery and contracted inventory, including detail on Placed, Invoiced, Posted, and Pre-empted spots. WO Media Sales v.6.8 introduced multi-tier architecture for optimizing installations on corporate servers, enabling broadcast groups to run WO Media Sales over their corporate network and run reports across their entire organization. WideOrbit will demonstrate WO Media Sales as part of its comprehensive single-vendor platform for maximizing media company revenue and streamlining operations at the 2015 NAB Show.

WideOrbit Inc. Appoints Michael Kelly as Vice President of Sales, Television

WideOrbit Inc. announced that Michael Kelly has joined the company as Vice President of Sales, Television. In this newly created role, Mr. Kelly will be responsible for driving revenue for the company’s television products and integrated digital and programmatic solutions. He was most recently Vice President of Sales at LIN Media and at Media General after its acquisition of LIN in 2014.

WideOrbit, Inc Announces WO Streaming

WideOrbit Inc. has launched WO Streaming, its integrated solution for broadcasters, pureplays, streamers and advertisers to manage and monetize digital audio streams and on-demand content. The launch of WO Streaming completes the transition of the Abacast team and products acquired by WideOrbit in June 2014. WO Streaming becomes the cornerstone audio digital streaming product of WideOrbit’s ongoing initiative to build a comprehensive, single-vendor solution for managing integrated media businesses. The total WideOrbit product line enables media companies to sell, track, report and invoice advertising inventory regardless of media type, delivery type, or sales method.

Similar Private Companies By Industry

Company Name Region
Nextance Inc. United States
G-Bar Limited Partnership United States
Applus Technologies, Inc. United States
Counselytics Ltd. United States
DHSoft Technologies, Inc. United States

Recent Private Companies Transactions

July 23, 2014
Admeta AB
June 9, 2014
Abacast, Inc.

Stock Quotes

Market data is delayed at least 15 minutes.

Company Lookup

Most Searched Private Companies

Company Name Geographic Region
Lawyers Committee for Civil Rights Under Law United States
NYC2012, Inc. United States
Bertelsmann AG Europe
Rush University United States
Greater Houston Partnership United States

Sponsored Financial Commentaries

Sponsored Links

Report Data Issue

To contact WideOrbit Inc., please visit Company data is provided by Capital IQ. Please use this form to report any data issues.

Please enter your information in the following field(s):
Update Needed*

All data changes require verification from public sources. Please include the correct value or values and a source where we can verify.

Your requested update has been submitted

Our data partners will research the update request and update the information on this page if necessary. Research and follow-up could take several weeks. If you have questions, you can contact them at