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July 29, 2015 3:09 AM ET

Software

Company Overview of WideOrbit Inc.

Company Overview

WideOrbit Inc. provides business management software solutions for media companies worldwide. The company offers software products for media management, business intelligence, program management, promotion optimization, ad marketplace, sales management planning and proposal, order management, radio automation, and mobile and digital applications. Its products include WO Traffic for TV, a media sales, traffic, and revenue management software for television broadcasters; WO Traffic for Radio, a radio traffic software that enables radio broadcasters to manage multiple stations; WO Network, a solution for network ad sales and commercial operations; WO Orion, a traffic solution; WO Analytics, a m...

1160 Battery Street

Suite 300

San Francisco, CA 94111

United States

Founded in 1999

Phone:

415-675-6700

Fax:

415-675-6755

Key Executives for WideOrbit Inc.

Founder, Chief Executive Officer and Director
President
Chief Financial Officer
Chief Operating Officer
Co-Chief Executive Officer of Fivia
Compensation as of Fiscal Year 2015.

WideOrbit Inc. Key Developments

WideOrbit Inc. Names Mickey McClay Wilson as Chief Marketing Officer

WideOrbit Inc. has appointed Mickey McClay Wilson as Chief Marketing Officer. Ms. Wilson will be responsible for development and execution of WideOrbit's marketing strategy, including brand development, product positioning and go-to-market strategies. Ms. Wilson joins WideOrbit after 2 years as Vice President at Walmart Global eCommerce, where she focused on advancing Walmart's digital marketing platform.

WideOrbit Inc. Partners with Viacom’s Media Networks for Advertising Operations Backbone

WideOrbit Inc. has been selected by Viacom’s Media Networks to install WO Network, WideOrbit’s comprehensive platform for managing network ad sales and commercial rights. Viacom’s combined networks represent the portfolio of ad-supported cable networks in the United States, in terms of audience share. WideOrbit has already successfully launched WO Network at sixteen Viacom properties. Viacom plans to have its entire portfolio operating on its software by the third quarter of 2015. WO Network enables Viacom’s advertising inventory to be managed, sold, scheduled and invoiced from a single platform. Viacom sales teams can build and present deals from a single document; managers will have oversight of deals, rate cards, and inventory; and ad operations will have a single source of truth for approvals, constraints, schedules, materials, logs, workflow and stewardship.

audioBoom plc Selects WideOrbit Inc. to Monetise Podcasts

WideOrbit Inc. announced that audioBoom plc. has adopted WO On Demand to distribute and monetise its podcasts and other on-demand digital audio content. WideOrbit's WO On Demand content management solution helps digital audio content providers make money from their content with real-time dynamic insertion of audio advertising.

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