August 31, 2016 7:33 PM ET


Company Overview of WideOrbit Inc.

Company Overview

WideOrbit Inc. provides advertising management software for cable networks, local television stations, and radio stations. It offers WO Traffic, an advertising management software solution that allows companies to manage ad operations across multiple properties, markets, and media platforms; WO Network, a comprehensive ad sales, traffic, and billing solution; WO Digital Hub that manages the ad sales cycle from order to invoice to analysis; WO Rep, an order management solution; and WO Program, a solution for managing acquired and produced program content for media companies. The company also provides WO Media Sales, a sales management solution for TVs and radios; WO Promo that analyzes demogr...

1160 Battery Street

Suite 300

San Francisco, CA 94111

United States

Founded in 1999





Key Executives for WideOrbit Inc.

Founder, Chief Executive Officer and Director
Chief Financial Officer
Chief Operating Officer
Co-Chief Executive Officer of Fivia
Compensation as of Fiscal Year 2016.

WideOrbit Inc. Key Developments

Townsquare Media, Inc. to Deploy WideOrbit Inc.'s WO Traffic Platform at All 310 of its Radio Stations

WideOrbit Inc. announced that Townsquare Media Inc. ("Townsquare") will deploy WideOrbit's WO Traffic platform at all 310 of its radio stations. In addition, Townsquare plans to implement WideOrbit'sWO Traffic - Digital Orders to manage its audio streaming and web site advertising, WO Streaming for audio streaming operations and WO Analytics for business intelligence. The selection of WideOrbit is the culmination of a multiyear company initiative by Townsquare to standardize radio and digital audio advertising operations across its entire portfolio.

WideOrbit Inc. Presents at JMP Securities Technology Conference 2016, Mar-01-2016 02:00 PM

WideOrbit Inc. Presents at JMP Securities Technology Conference 2016, Mar-01-2016 02:00 PM. Venue: The Ritz-Carlton, 600 Stockton Street, San Francisco, CA 94108, United States.

WideOrbit Inc. Announces New Promotions

WideOrbit Inc. announced the promotion of three executives to key leadership positions. Joining the executive team, Mark Moeder has been named Chief Operating Officer; Susie Hedrick has been named SVP, Sales, North America; and Don Durand has been promoted to the new role of SVP, Sales International. As Chief Operating Officer, Moeder will oversee all of WideOrbit’s client-facing operations, including installation, training, support, release management, and documentation. Moeder has more than 20 years of traditional radio, automation and radio traffic software experience. He was previously senior vice president, Radio, where he was responsible for WideOrbit’s WO Media Sales, WO Traffic, and WO Automation for Radio solutions. Moeder succeeds Nathan Gans, who becomes WideOrbit’s Chief Administrative Officer. In this newly created position, Gans will initially focus on the ad operations function of WideOrbit’s rapidly growing programmatic linear TV business. As SVP, Sales, North America, Hedrick becomes WideOrbit’s highest-ranking sales officer and will lead revenue generation for WideOrbit’s radio, broadcast television, and programmatic solutions. From 2014, Hedrick was WideOrbit’s vice president, Radio Sales and was previously senior vice president, Sales and Business Development at Marketron, where she was also responsible for leading the company’s corporate partner strategy. Hedrick is a board member of the Alliance for Women in Media. Don Durand moves to the newly created role of SVP, Sales, International. In addition to leading international business development, Durand will continue to manage WO Program, WideOrbit’s programming management solution. Durand has more than 20 years of ad sales, traffic and program management software experience in the media industry. Prior to WideOrbit, he was director, Business Development at Pilat Media where he was responsible for managing the global pre-sales team, market and business analysis.

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