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February 06, 2016 6:50 AM ET


Company Overview of ID Media, Inc.

Company Overview

ID Media, Inc. operates as a direct response media services company in the United States. It specializes in various interactive channels, such as DRTV, infomercials/branded content, broadband video, transactional online display, search, targeted promotional print, and radio, as well as involves in the facile manipulation of various buying platforms, which include auctions, pay-for-performance, CPMs, and upfronts. The company also publishes findings from audits of its range of media activities in an online newsletter. It serves direct channel brands, including direct advertisers. The company was incorporated in 2001 and is based in New York, New York. ID Media, Inc. operates as a subsidiary o...

100 West 33rd Street

New York, NY 10001

United States

Founded in 2001



Key Executives for ID Media, Inc.

Chairman and Chief Executive Officer
Age: 58
Chief Financial Officer and Executive Vice President
Senior Vice President and Director of Marketing
Chief Broadcast Officer and Senior Vice President
Compensation as of Fiscal Year 2015.

ID Media, Inc. Key Developments

Capital Brands Selects ID Media as Media Agency of Record

ID Media, Inc. announced it was chosen as media agency of record for Capital Brands. As part of the agency's assignment, ID Media will provide multichannel media solutions for Capital Brands' family of products including NutriBullet and Magic Bullet and NutriBullet SuperFoods, a line of organic, nutritious powders the user can add to the NutriBlast smoothie. ID Media will also partner with other IPG Mediabrands agencies such as Ansible and Initiative to introduce additional media efficiencies. The agency will leverage AMP, Mediabrands' proprietary data tool, to provide more targeted solutions.

Cox Business Selects ID Media as Media Agency of Record

ID Media has been selected as media agency of record for Cox Business. ID Media will be responsible for multimedia branding and acquisition campaigns--rich in digital media, television, print, and local events--across 26 of the country's largest DMA's. This new partnership pairs client and agency brands with strong track records in business innovation. It also attests to the business-to-business marketing acumen ID Media has built with clients that include CME, Fleetmatics, and Intuit. This new assignment expands upon ID Media's current work handling Cox's shared mail campaigns to residential customers and prospects. The account will be led out of ID Media's Chicago office by Angie Given-Cook, SVP, Managing Director. This win comes on the heels of another -- ID Media Chicago was recently named a winner of the Chicago's 101 Best & Brightest Companies To Work For.

ID Media Announces the Launch of New Agency, ID Health; Appoints Michael Maher as President

ID Media announced the launch of a new agency, ID Health, to expand its already robust healthcare and pharmaceutical offerings. ID Health is a media agency developed to provide better business outcomes for healthcare brands, which are demanding more accountable media solutions to help them navigate increasing industry change and complexity. To provide comprehensive solutions for these challenges and better business outcomes for clients, ID Health will leverage its deep healthcare marketplace insights, innovative media solutions, bench of advanced research tools, and commitment to accountability to deliver quantifiable media results by driving costs down and engagement up across digital, TV, radio, and print channels. The new agency will build upon ID Media's impressive healthcare client roster, which includes a wide range of pharmaceutical therapies, payers, providers and clinical trial recruitment. The company announced that the ID Health, which is based in New York, will be led by Michael Maher, who joins the company as president and will report to Chairman and CEO Lynn Fantom.

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