October 27, 2016 10:09 AM ET


Company Overview of CPX Interactive Holdings LLC

Company Overview

CPX Interactive Holdings LLC is a digital media holding company. It provides multi-screen messaging, leveraging display, social, and mobile and video advertising services. It offers programmatic solutions for demand and supply side partners; media execution for brands, agencies, and direct marketers; Affiture, an affiliate network driving performance objectives; and a self-serve platform for programmatic creative and media placement. The company also provides Hatched.at, a lab for innovating new digital products and services ranging from the development of video content to Web and mobile-based consumer applications. CPX Interactive Holdings LLC was founded in 2000 and is based in New York, N...

1441 Broadway

18th Floor

New York, NY 10018

United States

Founded in 2000



Key Executives for CPX Interactive Holdings LLC

Founder, Chairman of the Board of Directors, and Chief Executive Officer
Chief Financial Officer
Chief Operating Officer
Senior Vice President of Product Development and Technology
Executive Vice President of Media Optimization and Member of the Board of Directors
Compensation as of Fiscal Year 2016.

CPX Interactive Holdings LLC Key Developments

bRealTime Launches Publisher Solution Set, Biddr°360

bRealTime announced the release of their groundbreaking publisher tool set, Biddr°360. Biddr°360 is the only header bidding solution that allows publishers to have real time control over their header bidding strategies all through one easy-to-use interface. This unparalleled, end-to-end set of customizable solutions saves Publishers valuable time by quickly deploying with one initial script and thereafter providing ad-ops teams complete access and insights into their header bidding stack. Biddr°360 eliminates reliance on outside vendors and frees up engineering resources that were previously required to manage publishers’ header bidding scripts. The combination of visual and actionable bidding and yield management tools in Biddr°360 gives ad ops teams the ability to quickly make changes, updates and optimizations, making Biddr°360 the only header bidding solution to offer publishers complete control over their site and all header bidding partners in one holistic offering. Biddr°360 uniquely solves for a lack of publisher control and transparency in header bidding by uniting three key features into one solution: Control Center: This granular, on-demand optimization tool helps publishers reclaim ultimate control over their sites by allowing non-engineering resources, like ad ops, to adjust their header bidding stack without relying on middlemen. Dashboard: Publishers use the robust analytics of Biddr°360 to strategically manage their header bidding stacks and optimize the bidding process. Ad Inspector: This real-time feature delivers insights into each individual ad unit on the page to evaluate how each demand partner is bidding on a deeper level. Following the success of Biddr+, bRealTime looks to capitalize on the header bidding momentum with Biddr°360.

CPXi Appoints Joseph Gallagher as SVP of Corporate Development and Sales

CPXi has announced the addition of industry veteran, Joseph Gallagher, as SVP of Corporate Development and Sales. Gallagher has been a major player in the digital advertising industry with executive roles at Real Media, Dow Jones, BBE, Exponential Interactive, and most recently, Tribune Publishing. Reporting to CPXi's newly acquired EVP of Corporate Development, Chris Monteleone, Gallagher will be contributing across the three main CPXi divisions, with a primary focus on utilizing his network and experience to secure new enterprise-level platform clients for AdReady.

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