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October 10, 2015 12:55 AM ET


Company Overview of The Nielsen Company (Japan) KK

Company Overview

The Nielsen Company (Japan) KK provides consumer and healthcare-related market research services in Japan. The company offers its services in the areas of business issues, such as brand dynamics; new product introductions; category dynamics; pricing; competition/competitive analysis; product opportunities; consumer loyalty; promotion efficiency/effectiveness; market dynamics; understanding the consumer; and new brand launch. It also provides services in the areas, including brand equity and tracking, advertising evaluation, product and concept testing, customer satisfaction, sales forecasting, marketing mix return on investment modeling, and other disciplines. The company serves advertising,...

MG Shirokanedai Bldg.

5-12-7 Shirokanedai


Tokyo,  108-0071


Founded in 1965


81 3 5798 9300


81 3 5798 9441

Key Executives for The Nielsen Company (Japan) KK

Founder and Chairman
Age: 95
Managing Director
Managing Director
Managing Director of Retailer Services In The Apmea Region and Greater China
Managing Director of Advertising Solutions
Compensation as of Fiscal Year 2015.

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