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March 06, 2015 9:01 PM ET


Company Overview of Keurig, Incorporated

Company Overview

Keurig, Incorporated designs and manufactures single cup brewing systems for use in home, hospitality, commercial office, food service, and medical office environments. The company also supplies gourmet coffee, tea, hot cocoa, and iced beverages of various brands as K-Cup portion packs. It markets its brewers and K-Cup portion packs through a network of local and national retailers, and grocery stores in the United States and Canada. The company was founded in 1992 and is based in Reading, Massachusetts. As of June 16, 2006, Keurig, Incorporated operates as a subsidiary of Keurig Green Mountain, Inc.

55 Walkers Brook Drive

Reading, MA 01867

United States

Founded in 1992





Key Executives for Keurig, Incorporated

Co-Founder and Vice President of Contract Manufacturing & Quality Assurance
Vice President of Brewer Engineering
Vice President of Packaging Special Products
Vice President and General Manager of Away from Home & Consumer Direct Division
Customer Service Representative
Compensation as of Fiscal Year 2014.

Keurig, Incorporated Key Developments

TreeHouse Foods, Inc. and its Subsidiaries Sue Green Mountain Coffee and Keurig, Inc. for Anticompetitive Conduct

TreeHouse Foods, Inc., and two wholly-owned subsidiaries, Bay Valley Foods, LLC, and Sturm Foods, Inc., filed suit against Green Mountain Coffee Roasters, Inc. and Keurig, Inc., accusing them of anticompetitive acts to unlawfully maintain a monopoly over the cups used in single-serve brewers. In its complaint, filed in the United States District Court for the Southern District of New York, TreeHouse asserts claims against Green Mountain for violation of federal antitrust laws, and state antitrust and unfair competition statutes and common law of the states of New York, Wisconsin and Illinois. More specifically, the plaintiffs assert that various exclusionary agreements between Green Mountain and various suppliers and distributors are designed to maintain Green Mountain's monopoly power in the cup market after the expiration of Green Mountain's cup patents. Further, Green Mountain has announced that its Keurig 2.0 brewer, to be launched later this year, will contain an anticompetitive lock-out technology that will prevent the Keurig 2.0 brewers from functioning with cups supplied by unlicensed competitors. TreeHouse asserts that these actions are an attempt to eliminate consumer choice and to coerce Keurig 2.0 brewer owners into purchasing only Green Mountain owned or licensed K-cups. In addition, Green Mountain has announced plans to eliminate the current lineup of K-cup brewers, which function with competitive cups, to exclude competition and force consumers to purchase higher-priced Green Mountain cups. TreeHouse's lawsuit maintains that any supposed consumer benefits from the new technology are more than outweighed by the harm to competition and consumers by eliminating their choice and forcing them to pay higher prices for Green Mountain cups.

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