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April 18, 2015 4:46 AM ET

Software

Company Overview of BlackArrow, Inc.

Company Overview

BlackArrow, Inc. provides multiscreen and cross platform advertising solutions for pay-TV’s providers. It offers BlackArrow Central, a standards-based platform for mediating the advertising data flows in a complex pay-TV environment that requires delivery of ads and marketing messages to audiences across multiple screens; BlackArrow Campaign, which enables ad sales, ad operations, and marketing organizations to deliver ad campaigns across TV screens; BlackArrow Audience, which enables pay-TV operators to aggregate disparate sources of customer information into a single view for enabling the delivery of relevant advertising; BlackArrow Analytics, which enables ad sales organizations to establ...

65 North San Pedro Street

San Jose, CA 95110

United States

Founded in 2004

Phone:

408-642-6400

Fax:

408-292-6355

Key Executives for BlackArrow, Inc.

President
Co-Founder of DiMA Group and President of DiMA Group
Chief Financial Officer
Chief Operating Officer
Senior Vice President of Market Development & Client Services
Compensation as of Fiscal Year 2014.

BlackArrow, Inc. Key Developments

BlackArrow Launches Advertising and Data Solutions for On-Demand Content Viewed on Internet Connected Devices

BlackArrow announced that it has deployed dynamic ad insertion (DAI) capabilities for on-demand content that is delivered to internet connected devices such as tablets, smartphones and laptops. Time Warner Cable, which has already deployed BlackArrow's solutions for their linear over IP and traditional VOD platforms, is the first customer to deploy BlackArrow's solution for internet delivered on-demand content into the market. TV viewers are shifting their video consumption to on-demand viewing and on multiple screens. The average time a viewer spends watching time-shifted content has increased in the last year to over 14 hours per month and on-demand content now reaches more than 173 million people per month. Viewing on internet connected devices and smartphones has also increased by 60% in the last year to over 12 hours per month on average per person. By using BlackArrow's system, pay-TV providers will be able to centralize the management of their ad campaigns, business policies, reporting, and ad execution across their full spectrum of viewing platforms. Having BlackArrow's solutions deployed across traditional and IP delivery platforms serving linear and on-demand content allows advertisers to comprehensively reach viewers wherever and whenever they are watching.

BlackArrow Opens Office in London

BlackArrow has expanded to Europe, with a new office in London and local data centre. The company also plans to set up local support offices on the continent.

Bright House Networks Selects BlackArrow, Inc. to Deploy Dynamic Ad Insertion for On-Demand Platforms

BlackArrow announced that Bright House Networks selected BlackArrow's solution to manage the execution of dynamic ad insertion (DAI) in their on-demand and multiscreen TV products. As television viewing options are expanded with on-demand and multiscreen platforms, TV operators are selecting the advanced advertising systems that will enable advertising to be placed whenever and wherever TV is watched. Affiliate programmers must also be able to insert ads dynamically into VOD content. Bright House Networks can now address these needs by delivering timely and relevant ads across their on-demand platforms using BlackArrow's centralized, real-time advertising platform. The BlackArrow Advanced Advertising System enables Bright House Networks to unify campaign management, advertising reports, and advertising execution across all their TV platforms. In addition, Bright House Networks will be able to use BlackArrow solutions to increase the availability of advertising inventory for local and regional markets in the future. By leveraging a relationship and product integration established between BlackArrow and Canoe, Bright House Networks can now give Canoe-enabled programmers access to a larger footprint of DAI-enabled households.

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