January 17, 2017 3:41 PM ET

Household Durables

Company Overview of Ariens Company

Company Overview

Ariens Company manufactures lawn, garden, and outdoor power equipment for consumer and professional use. It offers lawn and garden products for residential consumers; commercial equipment for the landscape management, facilities maintenance, and sports field sectors; snow removal products, including two-stage electric models, track models, and hydro models, as well as single-stage snow throwers and snow brushes; and residential mowing equipment that includes zero turn mowers, lawn tractors, and walk behind mowers. The company also provides commercial mowing equipment that include zero turn mowers, stand-on mowers, walk behind lawn mowers, debris handling equipment, and utility vehicles; chor...

655 West Ryan Street

Brillion, WI 54110

United States

Founded in 1933





Key Executives for Ariens Company

Chairman, Chief Executive Officer and President
Age: 57
Chief Financial Officer
Chief Operations Officer
President of Ariens Specialty Brands
Compensation as of Fiscal Year 2016.

Ariens Company Key Developments

Ariens Co. to Spend $9 Million to Upgrade and Expand Product Development Center

Ariens Co. announced it is spending $9 million to upgrade and expand the company's product development center. Work on the 45,000-square-foot facility will be done in three phases and is expected to be completed by the fall of 2018. The plant will consist of a new engineering and technical center; industrial design studio; model shop and prototyping lab; and a complete validation and testing center. It will become the company's hub for research and product development, testing and product validation of outdoor power equipment, including snow throwers and mowing equipment for both consumer and professional use under the Ariens and Gravely brands. The company also will enhance its in-field product testing programs with the addition of a dedicated test and development site located in Sebring, Fla. The new facility, along with current field testing capabilities in Wisconsin, will allow technicians to validate new ideas and concepts in an outdoor setting prior to launch. Although no additional jobs will be added as a direct result of the expansion, the need for the new center is due, in part, to consistent growth in the area of product development, engineering, testing and industrial design.

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