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November 25, 2015 12:41 AM ET


Company Overview of BrightRoll Inc.

Company Overview

BrightRoll Inc. develops and provides software that automates digital video advertising. The company offers programmatic video solutions including a demand side platform and marketplace. It enables advertisers, publishers, and partners to connect with consumers on web, mobile, and television. The company was formerly known as PostRoller Inc. and changed its name to BrightRoll Inc. in November 2006. The company was founded in 2006 and is headquartered in San Francisco, California. It has locations in Toronto, Canada; London, United Kingdom; Chicago, Illinois; Southfield, Michigan; Santa Monica and Palo Alto, California; New York, New York; and Washington, D.C. As of December 15, 2014, BrightR...

343 Sansome Street

Suite 600

San Francisco, CA 94104

United States

Founded in 2006





Key Executives for BrightRoll Inc.

Co-Founder and Chief Executive Officer
Vice President, Corporate Secretary and General Counsel
Senior Vice President of Media
Senior Vice President and General Manager of Marketplace
Age: 42
Senior Vice President of Marketing Operations
Compensation as of Fiscal Year 2015.

BrightRoll Inc. Key Developments

BrightRoll Expands Technology Infrastructure to Drive Programmatic Video Growth in Asia Pacific

BrightRoll announced the international expansion of its technology infrastructure into Hong Kong with Equinix. This move highlights the growth of digital advertising in the Asia Pacific region (APAC) and increasing demand for BrightRoll’s programmatic video advertising solutions across the region. With expansion into Equinix’s Hong Kong data center facilities, advertisers can access the BrightRoll Marketplace in APAC and connect to thousands of publishers in the region, including Yahoo owned and operated (O&O) inventory.

BrightRoll Announces Management Appointments

BrightRoll announced the expansion of its executive team with the addition of Bruce Falck as Chief Operating Officer. In this role, Falck oversees day-to-day operations at BrightRoll and is responsible for leading sales, marketing and business development to scale the company and drive growth of programmatic video globally. Falck played a central role in Google's programmatic business over the past several years. Most recently, he led global sales and strategy for the DoubleClick Digital Marketing platform and advertising exchange. Falck brings nearly two decades of experience in building Internet businesses. In addition to Falck, BrightRoll appointed Guy Yalif as Vice President of Global Marketing. He is responsible for building the BrightRoll brand and fueling continued growth for the company. Most recently, Yalif served as head of global product marketing at Twitter. Yalif has spent more than a decade as a digital media marketing and product leader at Yahoo and several startups. Previously, he advised Fortune 500 companies at the Boston Consulting Group and designed airplanes. BrightRoll also recently announced that Mark Vranesh to its Board of Directors to serve as Audit Committee Chair. The former Zynga CFO brings more than 25 years of experience working with emerging growth technology companies and will oversee all financial reporting and disclosures for BrightRoll.

Starcom MediaVest Group Canada Selects BrightRoll as its Programmatic Video Platform Partner

BrightRoll announced that Starcom MediaVest Group (SMG) Canada will leverage its technology platform to bring simplicity, scale and efficiency across digital video advertising in the region. BrightRoll builds technology to automate and improve digital video advertising. SMG Canada will rely on the company's advanced programmatic buying platform for sophisticated measurement tools and insights from Nielsen and comScore, as well as access to independent, MRC-accredited viewability metrics and reporting. In addition, SMG Canada will customize and integrate preferred first and third-party data on the BrightRoll platform to maximize in-target delivery, optimize to desired audiences and validate campaign performance on behalf of clients.

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