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March 27, 2015 8:28 AM ET


Company Overview of BrightRoll Inc.

Company Overview

BrightRoll Inc. develops and delivers digital video advertising solutions that help advertisers, publishers, and technology partners connect with consumers on Web, mobile, and television. The company offers BrightRoll platform, a video advertising marketplace to automate the process of buying and selling digital video advertising; to provide strategic insights and data points that enable programmatic transactions; and to manage the planning, targeting, optimizing, and reporting of digital video campaigns. Its platform helps advertisers to reach target audiences, access to measurement data, target with 1st and 3rd party data, unify analytics and reporting, validate advertising quality, manage...

343 Sansome Street

Suite 600

San Francisco, CA 94104

United States

Founded in 2006





Key Executives for BrightRoll Inc.

Co-Founder and Chief Executive Officer
Co-Founder and Chief Technology Officer
Chief Financial Officer
Chief Operating Officer
Vice President, Corporate Secretary and General Counsel
Compensation as of Fiscal Year 2014.

BrightRoll Inc. Key Developments

BrightRoll Announces Management Appointments

BrightRoll announced the expansion of its executive team with the addition of Bruce Falck as Chief Operating Officer. In this role, Falck oversees day-to-day operations at BrightRoll and is responsible for leading sales, marketing and business development to scale the company and drive growth of programmatic video globally. Falck played a central role in Google's programmatic business over the past several years. Most recently, he led global sales and strategy for the DoubleClick Digital Marketing platform and advertising exchange. Falck brings nearly two decades of experience in building Internet businesses. In addition to Falck, BrightRoll appointed Guy Yalif as Vice President of Global Marketing. He is responsible for building the BrightRoll brand and fueling continued growth for the company. Most recently, Yalif served as head of global product marketing at Twitter. Yalif has spent more than a decade as a digital media marketing and product leader at Yahoo and several startups. Previously, he advised Fortune 500 companies at the Boston Consulting Group and designed airplanes. BrightRoll also recently announced that Mark Vranesh to its Board of Directors to serve as Audit Committee Chair. The former Zynga CFO brings more than 25 years of experience working with emerging growth technology companies and will oversee all financial reporting and disclosures for BrightRoll.

Starcom MediaVest Group Canada Selects BrightRoll as its Programmatic Video Platform Partner

BrightRoll announced that Starcom MediaVest Group (SMG) Canada will leverage its technology platform to bring simplicity, scale and efficiency across digital video advertising in the region. BrightRoll builds technology to automate and improve digital video advertising. SMG Canada will rely on the company's advanced programmatic buying platform for sophisticated measurement tools and insights from Nielsen and comScore, as well as access to independent, MRC-accredited viewability metrics and reporting. In addition, SMG Canada will customize and integrate preferred first and third-party data on the BrightRoll platform to maximize in-target delivery, optimize to desired audiences and validate campaign performance on behalf of clients.

BrightRoll and Google's DoubleClick Expand Programmatic Video Relationship

BrightRoll announced a programmatic integration with DoubleClick to provide buyers on the BrightRoll platform with real-time access to the DoubleClick Ad Exchange. Together, the two companies will meet growing demand from across the digital video advertising ecosystem for high quality supply to help brands and advertisers engage with audiences. Buyers on the BrightRoll platform will now have programmatic access to DoubleClick video ad properties via the BrightRoll console. BrightRoll has engineered a single platform to provide advertisers with unmatched reach and access to global supply, as well as powerful but easy-to-use buying features including streamlined campaign management, superior targeting capabilities, frequency capping and reporting. BrightRoll and DoubleClick are committed to providing quality inventory for their buyers and building a clean video ad ecosystem. Both companies have high standards for the creative approval processes of campaigns, ensuring ads are matched with quality inventory. The BrightRoll platform employs a rigorous quality assurance process that ensures quality ads are running on DoubleClick inventory, just as DoubleClick ensures its inventory is held to the higher of standards for advertisers.

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