July 26, 2017 6:14 AM ET

Textiles, Apparel and Luxury Goods

Company Overview of Reebok International Ltd.

Company Overview

Reebok International Ltd. designs, manufactures, markets, and distributes sports, fitness, and casual footwear, apparel, and equipment. Its product line includes footwear and apparel products for football, baseball, soccer, track and field, and other sports, as well as women’s category products. The company offers its products to a range of customers from professional athletes to recreational runners and kids on the playground. It serves customers through its retail stores and other sports retailers in the United States and internationally. Reebok International Ltd. was formerly known as Reebok USA Limited, Inc. and changed its name to Reebok International Ltd. in June 1985. The company was ...

1895 JW Foster Boulevard

Canton, MA 02021

United States

Founded in 1979

9,102 Employees





Key Executives for Reebok International Ltd.

Senior Vice President - Human Resources Adidas Group North America
Senior Vice President - Go To Market and Marketing Operations
Compensation as of Fiscal Year 2017.

Reebok International Ltd. Key Developments

Adidas Has No Plans To Sell Reebok

Kasper Rorsted, Chief Executive Officer of Adidas AG (DB:ADS) said,"there are no plans to sell the Reebok International Ltd. now, but doesn't rule out the possibility if Reebok does not hit performance goals.

Reebok to Open New Manufacturing Laboratory in Rhode Island

Reebok is announcing plans to open a new high-tech manufacturing laboratory in Rhode Island to make sneakers by pouring liquid plastic. The new facility bucks the practice of most shoe-molding and production work happening in Asia. Rhode Island facility will draw ribbons of liquid that harden into an outsole.

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