February 28, 2015 2:59 PM ET

Textiles, Apparel and Luxury Goods

Company Overview of Reebok International, Ltd.

Company Overview

Reebok International Ltd. designs, markets, and distributes sports, fitness, and casual footwear, apparel, and equipment. Its product line includes footwear and apparel products for football, baseball, soccer, track and field, and other sports, as well as women’s category products. The company offers its products to a range of customers from professional athletes to recreational runners and kids on the playground. It serves customers through its retail stores and other sports retailers in the United States and internationally. Reebok International Ltd. was formerly known as Reebok USA Limited, Inc. and changed its name to Reebok International Ltd. in June 1985. The company was founded in 197...

1895 JW Foster Boulevard

Canton, MA 02021

United States

Founded in 1979

9,102 Employees





Key Executives for Reebok International, Ltd.

Chief Marketing Officer of Reebok Brand
Age: 51
Senior Vice President - Human Resources adidas Group North America
Senior Vice President - Go To Market and Marketing Operations
Chief Financial Officer and General Manager of Sports Licensed Division
Head of Fitness and Training
Compensation as of Fiscal Year 2014.

Reebok International, Ltd. Key Developments

Investors May Buy Reebok

Reebok International, Ltd will be sold for the second time if a group of investors bidding for the company is successful, the Wall Street Journal reports. Investors from Hong Kong and Abu Dhabi are interested in acquiring Reebok.

Kronos America, LLC and Reebok Introduce New Watch Collection for Men and Women

Kronos America, LLC in partnership with Reebok(R) unveiled its newest watch collection for men and women. In keeping with the Reebok brand, the collection features vibrant colors like warrior black, orange, radiant blue, lemon zest and deep red for men, and white, tonic turquoise, lady pink, deep purple, apricot and animal patterns for women. All watches include a rubber or silicone strap, with certain styles featuring gold-plated or stainless steel bracelets, as well as stone detail.

Skechers USA Sues Reebok Alleging Infringement on its Gowalk Product Line

Skechers U.S. A announced it has filed a lawsuit against Reebok International Limited for selling footwear that it alleges infringe on its GOWALK product line. The suit was filed in the U.S. District Court for the Central District of California. Skechers is seeking compensatory and punitive damages as well as injunctive relief for infringing on its patent and trade dress rights and for unfair competition. Moreover, the suit claims Reebok is selling the infringing products under the name Reebok Walk Ahead RS.

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