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April 27, 2015 10:58 AM ET


Company Overview of The Reader's Digest Association, Inc.

Company Overview

The Reader's Digest Association, Inc. operates as a direct marketing company that educates, entertains, and connects audiences worldwide. Its portfolio of products include their flagship magazine Reader's Digest; Taste of Home, which is a food publication; The Family Handyman; and a suite of Enthusiast titles including Birds & Blooms, Country, Country Woman, Farm & Ranch Living, and Reminisce. The company provides products and services through owned and licensed operations. The Reader's Digest Association, Inc. was founded in 1922 and is based in White Plains, New York with business operations worldwide. The Reader's Digest Association, Inc. operates as a subsidiary of RDA Holding Co.

44 South Broadway

White Plains, NY 10601

United States

Founded in 1922

4,700 Employees



Key Executives for The Reader's Digest Association, Inc.

Chief Executive Officer, President, and Director
Age: 52
Vice President and Editor-in-Chief of International Editions & Magazine Development
Age: 72
Vice President and Editor-in-Chief for Home & Garden Affinity
Chief Financial Officer and Chief Operating Officer of North America
Executive Vice President of Business Operations
Age: 67
Compensation as of Fiscal Year 2014.

The Reader's Digest Association, Inc. Key Developments

Reader's Digest Association Names Kirsten Marchioli as Vice President and Group Publisher

Reader's Digest Association has appointed Kirsten Marchioli to vice president and group publisher to oversee sales, marketing and digital strategy for the Reader's Digest and Taste of Home brands. As a veteran cross-media seller, Marchioli brings more than 15 years of media experience to Reader's Digest Association, with expertise in digital and integrated sales. Marchioli joins Reader's Digest Association from WebMD, where she served as Vice President, Consumer Markets. Marchioli's previous experience includes positions at Time Warner and Warner Brothers Online.

Reader's Digest Association Grants Exclusive License to The Reader's Guild, LLC to Market Condensed Books as Classic Editions

The Reader's Guild, LLC announced the signing of a long-term, exclusive licensing agreement with Reader's Digest Association to publish and promote the backlist of its iconic brand, Reader's Digest Condensed Books as the Classic Editions.

The Reader's Digest Association, Inc. Names Richard Sutton as Chief Revenue Officer, Effective January 5, 2015

The Reader's Digest Association, Inc. announced that Richard Sutton has been named Chief Revenue Officer effective January 5, 2015. Mr. Sutton will be responsible for overseeing all revenue and sales development across the RDA family of brands including Taste of Home, Reader's Digest, The Family Handyman and the company's Home & Garden Group. Mr. Sutton will be a member of the senior management team, reporting to CEO Bonnie Kintzer. Mr. Sutton joins RDA from MailOnline, where he spent the last two years as Chief Revenue Officer, spearheading revenue growth for the U.S. launch, signing clients such as P&G, Unilever, General Mills, Disney, Macy's and other top U.S. brands.

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