July 20, 2017 11:54 PM ET


Company Overview of Trusted Media Brands, Inc.

Company Overview

Trusted Media Brands, Inc., a media and direct marketing company, publishes magazines and books across digital, print, and social media. The company publishes magazines and books in the areas of food, cooking, entertaining, nutrition, home, shopping, home improvement, music, events, fashion, lifestyle, beauty, people, values, farming, and health and wellness; and magazines for bird lovers. Trusted Media Brands, Inc. was formerly known as The Reader's Digest Association, Inc. and changed its name to Trusted Media Brands, Inc. in September 2015. The company was founded in 1922 and is based in White Plains, New York with operations in the Australia Pacific and German regions, as well as Canada;...

44 South Broadway

White Plains, NY 10601

United States

Founded in 1922

4,700 Employees



Key Executives for Trusted Media Brands, Inc.

Chief Executive Officer, President and Director
Age: 55
Vice President and Editor-in-Chief of International Editions & Magazine Development
Age: 75
Vice President and Editor-in-Chief for Home & Garden Affinity
Chief Financial Officer
Age: 64
Chief Operating Officer
Compensation as of Fiscal Year 2017.

Trusted Media Brands, Inc. Key Developments

Arcade Creative Group Announces New Agreement with Trusted Media Brands to Produce Video Series for Its Brands and Advertising Partners

Arcade Creative Group announced a new agreement with Trusted Media Brands to produce video series for its brands and advertising partners. Arcade will produce both scripted series for TMBI brands such as Taste of Home and Reader’s Digest and will work with TMBI to deliver ultra-high definition video production capabilities to marketers. TMBI’s nearly 100 years of storytelling connects with Arcade Creative Group’s 21st century video mastery, heightening TMBI’s content marketing services proficiencies. The new offering gives advertisers the ability to produce and distribute custom video content for TMBI’s extremely loyal, active and digitally engaged audiences, reaching 53.8 million consumers across all TMBI properties. Advertisers will also receive increased scale through TMBI’s expanded content syndication partnerships, including MSN, AOL, Daily Motion and Video Elephant, which all provide brand safe environments for custom video campaigns. TMBI’s advertisers include Fortune 100 brands, such as Toyota, Nestlé, Home Depot, MetLife, Geico and Folgers, among others. Both TMBI and Arcade Creative Group have expertise in creating content for growing millennial demographics. TMBI currently reaches one in three U.S. millennials across its marquee properties.

Trusted Media Brands, Inc. Appoints Dean Durbin as Chief Financial Officer

Trusted Media Brands, Inc. announced that Dean Durbin has been appointed Chief Financial Officer and will report to President and Chief Executive Officer, Bonnie Kintzer. As Chief Financial Officer, Durbin will oversee the company's global finance, international operations and IT. Durbin comes to TMBI with decades of experience, most recently as CFO at Cengage Learning, where his responsibilities included leading the company's financial functions, IT organization, and global production and manufacturing. In addition to his breadth of financial expertise, Durbin also has extensive experience in the marketing, advertising, printing and publishing industries. He previously served as CFO at American Media, Inc., Vertis Communications and The Thompson Corporation, and held several financial executive positions at The McGraw-Hill Companies. Most recently, Howard Halligan had been serving as TMBI's interim Chief Financial Officer, in addition to his role as Chief Operating Officer.

Trusted Media Brands, Inc. Appoints Alec Casey as Chief Marketing Officer

Trusted Media Brands, Inc. announced that Alec Casey has been appointed chief marketing officer, reporting directly to president and CEO, Bonnie Kintzer. Casey previously worked for the company, serving on the U.S. Consumer Marketing team from 1995 to 2000. With more than two decades of publishing experience, Casey joins from Bloomberg, where he served as head of global circulation and production. At Bloomberg, he was responsible for global consumer marketing and production for all titles, including Businessweek, which he helped re-launch in 2010, and was also responsible for launching the company's online learning platform. Previously, Casey held various leadership positions at Hearst and Time Inc., where he oversaw consumer marketing for several home, food and lifestyle magazines. As chief marketing officer, Casey will head consumer marketing planning and production, focusing on the continued expansion of the Trusted Media Brands digital footprint, whose brands reach more than 53 million UVMs and 40 million social media fans.

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