August 31, 2016 2:25 AM ET

Diversified Consumer Services

Company Overview of LegalShield

Company Overview

LegalShield designs, underwrites, and markets legal expense plans in the United States and Canada. It offers memberships, which allows members to access legal services through a network of independent law firms. The company provides preventive legal services, which offers toll-free access to a member’s provider law firm for advice and consultation on legal matters; motor vehicle legal protection services; and trial defense services that provide assistance to the member and member’s spouse through a schedule of benefits based on membership. It offers internal revenue service (IRS) audit protection service, which provides up to 50 hours of legal assistance per year in the event of member, spou...

One Pre-Paid Way

Ada, OK 74820

United States

Founded in 1972

680 Employees





Key Executives for LegalShield

Chief Executive Officer
Age: 54
Executive Chairman
Age: 64
Chief Financial Officer
Age: 55
Chief Operating Officer
Age: 63
Chief Technology Officer and Executive Vice President
Compensation as of Fiscal Year 2016.

LegalShield Key Developments

LegalShield Announces Snap, New Feature in the Updated LegalShield App

LegalShield has announced that it is making easier than ever for customers to resolve traffic tickets with Snap by LegalShield, a new feature in the updated LegalShield app that will be available on July 1. Snap allows members to take a picture of a traffic ticket and, through the app, send it directly to their dedicated LegalShield law firm. Compared to similar apps, Snap is more cost effective, offers access to more legal services and is more widely available. This app is important because it makes it simple for consumers to take immediate action and get help from a trusted resource. In addition to the cost of the ticket, traffic violations can add points to a driver's motor vehicle record that may lead to higher insurance premiums for the next several years. For example, only 5% of people contest their speeding tickets in court, meaning more people choose to pay the ticket, court and insurance costs over paying high attorney's fees to fight the ticket. With Snap, users don't have to choose between costs associated with the ticket and costs associated with representation by an attorney. Snap is included in a monthly LegalShield membership, which starts at $17.95 per month. Other apps have starting attorney costs of more than $100. Hiring an attorney directly can cost $250 or more per hour. Snap, as with all LegalShield services, is available in 49 states (with coverage in Alaska coming soon). In addition, all tickets are serviced by LegalShield's dedicated, one-of-a-kind network of law firms and experienced attorneys. LegalShield offers the convenience of DIY technology with the assurance of full-service law firm. In fact, to ensure member satisfaction and quality, members are surveyed after every interaction with a lawyer and rate their experience using a Net Promoter Score (NPS). The average NPS for LegalShield is 54, putting the company on par with companies like Apple and Nike. Snap is for more than speeding tickets. For no additional fee, Snap includes consultation and representation for moving violations "like speeding tickets and failure to yield tickets that do not result in a misdemeanor or felony; consultation and representation for motor vehicle collisions, including defense by an attorney on any criminal charge for manslaughter, involuntary manslaughter, negligent homicide or vehicular homicide, arising from permitted use of a licensed motor vehicle; up to 2.5 hours of attorney assistance to collect property damage claims of $5,000 or less when a member experiences property damage as a result of driving, being a passenger in or being struck by any motor vehicle; up to 2.5 hours of attorney time when a driver's license is denied, cancelled, suspended or revoked and the right to appeal is provided; up to 2.5 hours of attorney time when legal assistance is needed to reinstate or maintain a driver's license because of job-related matters or medical reasons; consultation and representation with an attorney who has a minimum of two years of experience practicing law and is in good standing with the state bar association; and response from an attorney within eight business hours.

LegalShield Announces Plans to Roll Out at Least Seven New and Enhanced Technology-Based Services and Products

LegalShield announced plans to roll out at least seven new and enhanced technology-based services and products to meet the needs of consumers and business owners in the sharing economy. The new line-up continues the legal services company's commitment to providing equal access to equal justice for millions of North Americans. The new products and services to be rolled out over the next 30 days and throughout 2016 include: LegalShield App: The newly redesigned app provides LegalShield members instant access to their dedicated law firm and member perks discounts, and makes it easy to keep member's information up to date. (June) Snap by LegalShield: Available in the LegalShield App, the Snap feature allows members to take a picture of any traffic ticket and instantly send it to their dedicated law firm for resolution. (June) Shake by LegalShield: Provides free forms to members that are backed up by dedicated law firms. (July) Launch by LegalShield: Makes it easy to start businesses right by providing state-specific forms and dedicated attorney support in a one-stop shop. (August) Ask by LegalShield: The Ask App is adding more free answers to the most commonly asked legal questions, with more than 1,500 questions answered in an easy to use app. (September) Legal Plan for 'gig economy' drivers: A legal plan that provides legal consultation and moving traffic violation coverage for individuals that drive their personal car for income-producing purposes. (October) Enhance by LegalShield: Supporting law firms and lawyers by providing educational opportunities, technological resources and real lawyer ratings, including Net Promote Scores (NPS) from clients. (November).

LegalShield Announces Executive Changes

LegalShield announced several personnel and organizational changes within the organization. As part of the changes, a new Office of the Chief Executive has been created to strengthen operational effectiveness and efficiencies. Reporting directly to Jeff Bell, the CEO of LegalShield, the a new Office of the Chief Executive will be comprised of the following individuals: Ms. Kathy Pinson, in the new role of Chief Operating Officer; Mr. Steve Williamson, Chief Financial Officer; Mr. Darnell Self, in the new role of Executive Vice President of Network and Business Development; Ms. Keri Norris, in the new role of Vice President of Regulatory Compliance and General Counsel; and Mr. Don West, Vice President of Human Resources and Leadership Development. All changes are effective immediately. In addition, LegalShield announced new roles and promotions for several other prominent executives: Mr. Alan Fearnley will serve as President of the Network and Consumer Business Unit reporting to Mr. Jeff Bell. He will continue as the Chief Commercial Officer. Reporting to Alan will be Mr. Patrick Hodges in the new role of Vice President of Sales and Network Development; Mr. James Rosseau will serve as President of the Business Solutions Business Unit reporting to Mr. Jeff Bell; Mr. John Long will serve in the new role of Vice President of Marketing Operations. John will report to Kathy Pinson, the COO. Reporting to John will be: Ms. Kozetta Lucas in the new role of Director of Training and Associate Development.

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