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March 30, 2015 7:03 AM ET


Company Overview of LifeSecure Insurance Company

Company Overview

LifeSecure Insurance Company provides long term care insurance solutions that protect families and their assets in the United States. Its long term care plans assists people who cannot perform essential daily activities, including eating, dressing, and using the bathroom. The company was founded in 2005 and is headquartered in Brighton, Michigan. LifeSecure Insurance Company operates as a subsidiary of Blue Cross Blue Shield of Michigan, Inc.

10559 Citation Drive

Suite 300

Brighton, MI 48116

United States

Founded in 2005





Key Executives for LifeSecure Insurance Company

Chief Executive Officer and President
Chief Financial Officer and Vice President
Director of Corporate Administration
Vice President of Product and Marketing
Compensation as of Fiscal Year 2014.

LifeSecure Insurance Company Key Developments

Blue Cross Blue Shield of Michigan and LifeSecure Partner to Provide Comprehensive Health Options to Michigan Consumers

Blue Cross Blue Shield of Michigan and LifeSecure Insurance Company have partnered to offer comprehensive supplemental insurance options to Michigan consumers. The LifeSecure products will be jointly marketed with BCBSM, and are being offered by both companies in Michigan to individual consumers. Individual offerings began July 1, 2014. The products will be available to group customers later in the year. The products are long term care insurance, which helps individuals with costs of daily living; hospital recovery insurance designed to assist policyholders in recovery stages following a hospital stay; and personal accident insurance designed to help policyholders pay for unexpected needs resulting from an accidental injury. The suite of jointly marketed products in the individual market complement BCBSM health plans, while helping Michigan residents maximize coverage and care. The product suite includes: Personal Accident: protects individuals and families from high out of pocket costs by covering expenses resulting from an accidental injury. Can pay for a variety of medical expenses, including x-rays, medication, ambulance services, or for common life expenses bills, mortgage or child care; Hospital Recovery: provides a benefit upon discharge from a hospital stay in order to help pay for services that assist in recovery. Can be used for rehabilitative services, transportation, home care, housekeeping help, child care, to pay daily bills or replace lost wages while away from work; Long Term Care: covers the expense of daily living care that a medical plan typically doesn't cover, such as assistance with bathing, eating, dressing, and transportation. Covers care in the home, an assisted living facility and in a variety of other settings.

LifeSecure Insurance Company Announces Management Changes

LifeSecure Insurance Company announced the appointment of Tiffany Albert as president and CEO. The move follows the retirement of Lisa Wendt, who previously held the same position. Albert will be responsible for leading LifeSecure as it provides insurance and other market-driven solutions to help protect people from unforeseen health-related risks and expenses. She brings more than 20 years of insurance experience and a proven track record of execution and strategic leadership. Her broad experience includes new business development, customer management and retention, marketing, program implementation, operations, provider contracting, Information Technology and organizational development. Previously, Albert served as director, external sales distribution and strategic sales at Blue Cross Blue Shield of Michigan.

LifeSecure Insurance Company Launches LTC II

LifeSecure Insurance Company announced that it has launched its LTC II with Shareability Option to the individual and multi-life markets. The new product, an updated version of LifeSecure's original long term care insurance (LTCi) product, addresses the needs of the changing LTCi market. LTC II with Shareability Option will continue to offer the comprehensive coverage and care options that consumers and agents count on from LifeSecure to protect their families. While LTC II with Shareability Option also preserves LifeSecure's trademark simplicity, flexibility and innovative online capabilities, it includes a number of enhancements, such as: A standard International Coverage Benefit; A Shared Care Benefit rider for couples; Improved online tools, including streamlined e-applications and faster e-signature methods, to facilitate paperless and remote selling; Two new distinct multi-life LTC programs that allow a more competitive solution for different sized groups.

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