May 26, 2016 9:38 AM ET


Company Overview of LifeSecure Insurance Company

Company Overview

LifeSecure Insurance Company provides long term care insurance solutions that protect families and their assets in the United States. Its long term care plans assists people who cannot perform essential daily activities, including eating, dressing, and using the bathroom. The company was founded in 2005 and is headquartered in Brighton, Michigan. LifeSecure Insurance Company operates as a subsidiary of Blue Cross Blue Shield of Michigan, Inc.

10559 Citation Drive

Suite 300

Brighton, MI 48116

United States

Founded in 2005





Key Executives for LifeSecure Insurance Company

Chief Executive Officer and President
Chief Financial Officer and Vice President
Director of Corporate Administration
Vice President of Finance
Vice President of Sales and Marketing
Compensation as of Fiscal Year 2015.

LifeSecure Insurance Company Key Developments

LifeSecure Insurance Company Appoints Joseph Radtka as Vice President of Finance

LifeSecure Insurance Company has announced the appointment of Joseph Radtka as vice president of Finance. In his new role, Radtka will be the lead executive for all financial disciplines within LifeSecure, including all accounting, finance, and regulatory audit activities. He will also lead risk analysis, corporate capital planning, and implementation of new financial practices as LifeSecure continues its national growth and expansion. Radtka brings more than 15 years of experience in financial and accounting leadership roles to LifeSecure, with bbroad experience in financial analysis and forecasting, risk and budget management, financial reporting, and regulatory compliance. He previously served as director, Finance at Blue Cross Blue Shield of Michigan.

LifeSecure Insurance Company Appoints Brian Vestergaard as Vice President of Sales and Marketing

LifeSecure Insurance Company announced that it has named Brian Vestergaard as vice president of Sales and Marketing. This is an expansion of Vestergaard's previous position, in which he served as the company's vice president of Product and Marketing. He will now lead the company’s Sales, Product, and Marketing areas. As vice president of Product and Marketing, Vestergaard has been instrumental in the design of the company’s trademark simple, yet flexible products, while also overseeing brand development and marketing. He will now also focus on directing the company’s sales strategies in order to continue the company's national growth and expansion into new markets.

LifeSecure Insurance Company Continues to Expand with New Products in Additional States

LifeSecure Insurance Company announced that its continues to expand with new product lines to more states. Continuing its pattern of tremendous growth in recent years, the company is expanding its national footprint by releasing its next-generation individual Hospital Recovery (HR) and Personal Accident Insurance (PAI) products to several new markets across the country. Both products preserve LifeSecure's signature simplicity, flexibility, and innovation. The products are available in 13 states with plans to add additional states soon. HR is now available in Iowa, Illinois, Missouri, Nebraska, North Carolina, North Dakota, Texas, and Wisconsin; PAI is now available in Arizona, Iowa, Kentucky, Missouri, North Carolina, South Carolina, Texas, and Wisconsin. Both products were previously released in Michigan and Ohio.

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Recent Private Companies Transactions

No transactions available in the past 12 months.

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