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February 08, 2016 12:43 PM ET


Company Overview of LifeSecure Insurance Company

Company Overview

LifeSecure Insurance Company provides long term care insurance solutions that protect families and their assets in the United States. Its long term care plans assists people who cannot perform essential daily activities, including eating, dressing, and using the bathroom. The company was founded in 2005 and is headquartered in Brighton, Michigan. LifeSecure Insurance Company operates as a subsidiary of Blue Cross Blue Shield of Michigan, Inc.

10559 Citation Drive

Suite 300

Brighton, MI 48116

United States

Founded in 2005





Key Executives for LifeSecure Insurance Company

Chief Executive Officer and President
Chief Financial Officer and Vice President
Director of Corporate Administration
Vice President of Sales and Marketing
Compensation as of Fiscal Year 2015.

LifeSecure Insurance Company Key Developments

LifeSecure Insurance Company Appoints Brian Vestergaard as Vice President of Sales and Marketing

LifeSecure Insurance Company announced that it has named Brian Vestergaard as vice president of Sales and Marketing. This is an expansion of Vestergaard's previous position, in which he served as the company's vice president of Product and Marketing. He will now lead the company’s Sales, Product, and Marketing areas. As vice president of Product and Marketing, Vestergaard has been instrumental in the design of the company’s trademark simple, yet flexible products, while also overseeing brand development and marketing. He will now also focus on directing the company’s sales strategies in order to continue the company's national growth and expansion into new markets.

LifeSecure Insurance Company Continues to Expand with New Products in Additional States

LifeSecure Insurance Company announced that its continues to expand with new product lines to more states. Continuing its pattern of tremendous growth in recent years, the company is expanding its national footprint by releasing its next-generation individual Hospital Recovery (HR) and Personal Accident Insurance (PAI) products to several new markets across the country. Both products preserve LifeSecure's signature simplicity, flexibility, and innovation. The products are available in 13 states with plans to add additional states soon. HR is now available in Iowa, Illinois, Missouri, Nebraska, North Carolina, North Dakota, Texas, and Wisconsin; PAI is now available in Arizona, Iowa, Kentucky, Missouri, North Carolina, South Carolina, Texas, and Wisconsin. Both products were previously released in Michigan and Ohio.

Blue Cross Blue Shield of Michigan and LifeSecure Partner to Provide Comprehensive Health Options to Michigan Consumers

Blue Cross Blue Shield of Michigan and LifeSecure Insurance Company have partnered to offer comprehensive supplemental insurance options to Michigan consumers. The LifeSecure products will be jointly marketed with BCBSM, and are being offered by both companies in Michigan to individual consumers. Individual offerings began July 1, 2014. The products will be available to group customers later in the year. The products are long term care insurance, which helps individuals with costs of daily living; hospital recovery insurance designed to assist policyholders in recovery stages following a hospital stay; and personal accident insurance designed to help policyholders pay for unexpected needs resulting from an accidental injury. The suite of jointly marketed products in the individual market complement BCBSM health plans, while helping Michigan residents maximize coverage and care. The product suite includes: Personal Accident: protects individuals and families from high out of pocket costs by covering expenses resulting from an accidental injury. Can pay for a variety of medical expenses, including x-rays, medication, ambulance services, or for common life expenses bills, mortgage or child care; Hospital Recovery: provides a benefit upon discharge from a hospital stay in order to help pay for services that assist in recovery. Can be used for rehabilitative services, transportation, home care, housekeeping help, child care, to pay daily bills or replace lost wages while away from work; Long Term Care: covers the expense of daily living care that a medical plan typically doesn't cover, such as assistance with bathing, eating, dressing, and transportation. Covers care in the home, an assisted living facility and in a variety of other settings.

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