August 31, 2016 9:59 PM ET

Software

Company Overview of InsideView Technologies, Inc.

Company Overview

InsideView Technologies, Inc. offers CRM solutions for sales, marketing, account management, and mobiles. Its products provide company and contact data, social and news insights, and business connections. The company offers InsideView Refresh, a data cleansing and management solution available now in a charter program for salesforce customers. In addition, it offers training and support services. The company was founded in 2005 and is headquartered in San Francisco, California.

444 De Haro Street

Suite 210

San Francisco, CA 94107

United States

Founded in 2005

Phone:

415-728-9300

Fax:

415-728-9340

Key Executives for InsideView Technologies, Inc.

Founder, Chief Executive Officer and Director
Age: 50
Chief Financial Officer
Vice President of Business Operations
Chief Product Officer
Chief Revenue Officer
Compensation as of Fiscal Year 2016.

InsideView Technologies, Inc. Key Developments

InsideView Announces the General Availability of InsideView Refresh

InsideView announced the general availability of InsideView Refresh, a new data cleansing tool that cleans customer and prospect account data within Salesforce. InsideView Refresh automatically and continually updates and standardizes CRM records with the most accurate information so that marketers and sellers can improve their response rates, get more qualified leads, and win more deals. Keeping an up-to-date CRM database is tough when the business world is constantly changing. Every day companies open, businesses move offices, and executives are promoted. According to Sirius Decisions, these rapid changes mean that between 10% and 25% of customer and prospect records at any given time include critical data errors including incorrect demographics. The cost of not fixing bad data builds significantly over time: it takes $1 to verify a record as it is entered, $10 to cleanse and de-dupe it and $100 if nothing is done, as the ramifications of the mistakes are felt over and over again through marketing and sales campaigns. In addition to the outside business forces that rapidly change data, it can be hard to maintain good data because of internal company changes. Sales reps change; territories are redrawn; companies evolve their data practices. Sales teams, customer service, and marketing teams are constantly updating and changing customer data within Salesforce and other systems. InsideView Refresh is designed to address both internal and external CRM data quality challenges. It automatically and continually cleans and updates Salesforce CRM records with InsideView data based on business rules and desired frequency. Unlike "one size fits all" data cleansing tools, InsideView Refresh provides the possible control and is powered by the InsideView Market Intelligence Platform. InsideView Refresh customers can: Automatically keep Salesforce records current with an integrated solution, including updating incorrect data and appending missing data. Get more control over what happens in the CRM. Different types of records often require different amounts of input. For example, changing company locations could result in account changes to territory assignments. InsideView Refresh precisely defines which records are to be managed using a rules-based system with overrides. Increase their addressable market. With more accurate data, companies get a better picture of their target market, and can see where market expansions are possible. Improve sales effectiveness. Sales leaders can plan territory sales more accurately with up-to-date firmographic data, for example by number of employees or by location. In addition, account reports in Salesforce are more accurate and complete for better business process efficiency.

InsideView Appoints Nicole Campbell as General Counsel

InsideView announced the addition of Nicole Campbell as general counsel. Campbell joins the InsideView executive team with nearly 25 years of legal experience that spans corporate, technology transactions, and litigation. Campbell will be the eighth woman on the senior leadership team at InsideView. As InsideView's general counsel, Campbell will serve as corporate secretary and actively partner with the executive, product, and sales teams to ensure the company is well positioned strategically. In this role, Campbell assumes responsibility for all legal affairs, including corporate governance, sales and strategic partnership transactions, IP strategy, and regulatory compliance. Campbell comes to InsideView from SK Planet where she served as general counsel and oversaw the company's acquisition of the mobile app startup Shopkick. Prior to SK Planet, Campbell spent five years as VP, Legal Affairs of Ooyala, a SaaS video publishing and analytics company acquired by Australian telecom Telstra. Before going in-house, Nicole worked at San Francisco and Silicon Valley law firms that include Cooley Godward, where her clients included Adobe, Yahoo!, and a variety of emerging growth companies.

Insideview Appoints Je Andrew as Vice President of Product and Marketing

InsideView announced the appointment of Je Andrew s as vice president, product and marketing. Andrew is responsible for evolving the Inside view go-to-market strategy including company positioning, content, and new product launches. He will also lead the company's expansion to new market segments and solution offerings in 2016. He reports to CMO, Tracy Eiler. He served most recently as senior director of marketing at Zuora.

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