August 30, 2016 2:29 AM ET


Company Overview of All Market Inc.

Company Overview

All Market Inc., doing business as Vita Coco, produces and supplies coconut water. It also offers coconut water with espresso and a splash of milk; coconut water for kids; and coconut oil for cooking, baking, nourishing hair, and more. The company offers its products through retailers and online retailers in the United States, Canada, Europe, Japan, China, and New Zealand. All Market Inc. was founded in 2004 and is based in New York, New York.

38 West 21st

11th floor

New York, NY 10010

United States

Founded in 2004





Key Executives for All Market Inc.

Co-Founder, Chief Executive Officer and President
Chief Financial Officer of Americas and General Manager of Canada
EMEA Regional Director
Vice President of Marketing and Sales for South Asia & Pacific
Compensation as of Fiscal Year 2016.

All Market Inc. Key Developments

Vita Coco Announces Executive Appointments

Vita Coco announced that it is strengthening its leadership and management in key and emerging markets. Armando Amselem joins the company as Global Chief Financial Officer (CFO), a newly created role. He will be based in New York. Before joining the company, Armando spent 20 years at PepsiCo and was most recently General Manager of Tropicana North America, overseeing the brand’s billion-dollar business in the US and Canada. Jose Carvalho has the new title and role of Americas CFO and General Manager, Canada. He will continue to be based in New York and oversee the brand’s financial operations in North America and diversify his role by simultaneously managing the company’s growing Canada business. Jose originally joined the company in 2010 as CFO. Markus Krebs has joined the company’s EMEA operations as EMEA Regional Director, leading new expansion across emerging markets. In this newly created role, he will be based in Spain, a newer market for the company launched in early 2015. Prior to joining the company, Markus worked at Monster Energy in Europe, helping build significantly their business across EMEA regions from 2010 - 2015. Prinz Pinakatt has been appointed to the newly created role of Vice President of Marketing & Sales, South Asia & Pacific. He joined the company in January 2015, working at the company headquarters in New York and leading efforts on the ‘Stupidly Simple’ ad campaign launched in July 2015, prior to relocating to the company offices in Singapore. Prinz joins the company after a successful 17-year career at The Coca-Cola Company, working for the beverage maker in both Europe and the US, overseeing several categories and most recently marketing partnerships with global key customers, Formula 1 and the NBA. Patrick Wang has been appointed to the newly created role of North Asia Marketing Director, overseeing marketing and branding in Greater China, Japan and South Korea. He will be based in Hong Kong. Prior to joining the company, Patrick worked for luxury menswear label Cerruti 1881 in Greater China, and oversaw brand building, CRM activities, visual merchandising, public relations and retail trade promotions.

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