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April 26, 2015 8:42 PM ET

Internet Software and Services

Company Overview of Index Exchange Inc.

Company Overview

Index Exchange Inc. offers an exchange technology that enables sell side media firms to monetize ad inventories programmatically and in real time. The company operates Index Exchange, a supply side platform and premium media exchange that equips enterprise sellers with custom architected solutions, sell side management technology, and access to programmatic demand that is organized and certified by humans into taxonomy. The company offers actionable data intelligence and supportive services. It enables clients to compare exchange wide programmatic spend by the advertiser sector; provides sellers with solutions in the areas of supply management, connected demand, analytics and optimization, p...

74 Wingold Avenue

Toronto, ON M6B 1P5

Canada

Founded in 2003

Phone:

416-785-5908

Fax:

416-785-9309

Key Executives for Index Exchange Inc.

President and Chief Executive Officer
Chairman and Managing Director
Vice President of Finance
Senior Vice President of Platform Solutions
Senior Vice President of Engineering
Compensation as of Fiscal Year 2014.

Index Exchange Inc. Key Developments

Index Exchange Announces Integration with Adobe's Media Optimizer

Index Exchange announced an integration with Adobe's Media Optimizer, designed to broaden connections between Index Exchange's publishers and digital advertisers using Adobe Media Optimizer, a advertising management and optimization platform for search, display and social media campaigns. The agreement will provide both supply and demand sides with more opportunities and accurate, actionable information. Combining Index Exchange with Adobe Media Optimizer ensures transparency is actionable for advertisers. By connecting Index Exchange's full-information data reporting with Adobe Media Optimizer's completely transparent demand-side platform, marketers can now better track, evaluate, analyze and optimize complex digital marketing budgets. The partnership eliminates hidden fees, obscured pricing and data loss from one end of the transaction to the other.

Unruly Integrates with Casale Media's Index Exchange to Bring Top DSPs to First Programmatic Video Platform to Transact on Viewable Impressions

Unruly announced it has partnered with Index Exchange, a division of Casale Media, to access programmatic demand from leading demand side platforms and agency trading desks. This partnership marks the launch of the UnrulyX(TM) programmatic media trading platform, the first to allow advertisers to buy video inventory from premium publishers via RTB on a viewable impression basis. With comScore reporting that fewer than half of all video ads are actually seen by users and amid concerns over brand safety, view fraud and audience integrity on open exchanges, UnrulyX guarantees advertisers only pay for In-Feed views that are actually seen. Inventory is sourced transparently from direct integrations with premium publishers, including IDG and USA TODAY Sports Media Group, and already stands at 170MM unique users globally. UnrulyX allows integration directly with premium publishers in order to dynamically inject native video ads into the newsfeeds and content streams of site homepages. Exploiting Unruly's ViewPlay technology and using an asynchronous RTB loop, the winning bidder is notified when and only when the video player is directly viewable on the screen for 3 continuous seconds - exceeding the MRC standard for video viewability - making it impossible for RTB buyers to purchase a video impression that's unseen. Unruly's proprietary Liquid Layout Engine automatically adapts the In-Feed video ad in real-time to the design and layout of the publisher's desktop, tablet and mobile sites. This enables cross-device, multi-screen advertising and squares the circle of programmatic native.

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