February 26, 2017 11:12 AM ET

Internet Software and Services

Company Overview of Index Exchange Inc.

Company Overview

Index Exchange Inc. offers an exchange technology that enables sell side media firms to monetize ad inventories programmatically and in real time. The company operates Index Exchange, a supply side platform and premium media exchange that equips enterprise sellers with custom architected solutions, sell side management technology, and access to programmatic demand that is organized and certified by humans into taxonomy. The company offers actionable data intelligence and supportive services. It enables clients to compare exchange wide programmatic spend by the advertiser sector; provides sellers with solutions in the areas of supply management, connected demand, analytics and optimization, p...

74 Wingold Avenue

Toronto, ON M6B 1P5


Founded in 2003





Key Executives for Index Exchange Inc.

Chief Executive Officer and President
Chairman and Managing Director
Vice President of Finance
Senior Vice President of Product
Senior Vice President of Engineering
Compensation as of Fiscal Year 2016.

Index Exchange Inc. Key Developments

Index Exchange Announces Three Management Hires across Global Markets

Index Exchange announced that it has expanded its management team across global markets. The appointments include Luke Fenney in London as VP, Publisher Development; Melissa Gallo in New York as Senior Director, Client Services; and Ward Flock as Managing Director of Index's West Coast region. The new management hires follow the addition of over 100 employees in the past year and the expansion of all six offices across the U.S., U.K. and Canada. Fenney joins Index from Rubicon Project where he most recently served as Global VP of Customer Experience. During his seven-year tenure at Rubicon, Fenney oversaw several different parts of the business including Seller Cloud, Yield Management and Programmatic Demand. In his new role, Fenney will be tasked with developing and growing publisher relationships across EMEA, aligning with buy-side counterparts, and steering Index's growing presence in the market. Gallo joins Index from the IAB where Gallo most recently served as Senior Director, Product and oversaw programmatic and data initiatives for the IAB Tech Lab. There, Gallo was responsible for continued development of the OpenRTB protocol, the launch of the Modernizing Measurement Task Force and member engagement. At Index, Gallo will be responsible for managing the client services team to drive seamless executions, improve revenues and master efficiencies for Index's partners. Flock has over 20 years of ad tech and digital media experience and most recently served as Senior Director, Publisher Platforms at AppNexus. As Managing Director of Index's West Coast operations, Ward will build and grow existing relationships with publishers and enterprise sellers along with buyers in the market while overseeing the growth of Index's footprint within the region. Fenney and Flock will report into SVP of Product, Alex Gardner. Gallo will report into VP of Partner Success, Steve Sullivan.

Index Exchange Announces Integration with Adobe's Media Optimizer

Index Exchange announced an integration with Adobe's Media Optimizer, designed to broaden connections between Index Exchange's publishers and digital advertisers using Adobe Media Optimizer, a advertising management and optimization platform for search, display and social media campaigns. The agreement will provide both supply and demand sides with more opportunities and accurate, actionable information. Combining Index Exchange with Adobe Media Optimizer ensures transparency is actionable for advertisers. By connecting Index Exchange's full-information data reporting with Adobe Media Optimizer's completely transparent demand-side platform, marketers can now better track, evaluate, analyze and optimize complex digital marketing budgets. The partnership eliminates hidden fees, obscured pricing and data loss from one end of the transaction to the other.

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Recent Private Companies Transactions

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