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March 26, 2015 6:43 PM ET


Company Overview of Twelvefold Media Inc.

Company Overview

Twelvefold Media Inc. provides a suite of products and services for agencies and brands to optimize their online advertising campaigns. The company offers Spectrum, marketing platforms that enables brands to target, reach, and persuade engaged audiences on the Web and mobile Web; advertisement products, including Spectrum Video that provides user-initiated video pre-roll advertisements, Spectrum Web to identify and place brand message in Web pages and environments, and Spectrum Mobile Web for target audiences consuming content on mobile devices. Its products include Twelvefold Touch, which delivers relevant and custom advertising experiences to brands and consumers. The company serves agenci...

425 Brannan Street

2nd Floor

San Francisco, CA 94107

United States

Founded in 2004



Key Executives for Twelvefold Media Inc.

Chief Executive Officer and Director
Age: 58
Chief Financial Officer
Age: 57
Chief Operating Officer
Executive Vice Chairman
Age: 61
Compensation as of Fiscal Year 2014.

Twelvefold Media Inc. Key Developments

Twelvefold Announces Cookie-Free, Self-Service Programmatic Marketing Platform

Twelvefold has launched a self-service version of their ad tech platform, Spectrum 3.0. The new release allows brands, agencies, trading desks and other companies to create, deliver and optimize advertising campaigns in real time and at the page level — without the use of cookies. Spectrum provides this insight patent pending linguistic algorithms and a proprietary index of relevant content, which allows brands to capture intent at the moment of consumption on the Web or mobile Web. Spectrum is 100% transparent so brands always know where their ads are running before they run. It was also built toward an exchange environment to take advantage of real time, impression level decisioning. Spectrum 3.0 builds on Twelvefold’s foundation of algorithms, delivery and optimization with the following features: A self-serve campaign management interface that lets trading desks, clients and other ad targeting companies control every aspect of Spectrum’s powerful platform. Industry first forecasting which drives from both the creation and consumption of content at the impression level. Advanced analytics to help brands better understand the trending topics that are most important to their campaigns and brands. The ability to score pages over time through proprietary scoring and ranking algorithms, which ensure campaigns run in the most important and vibrant topics. In addition to the self-serve platform, Twelvefold will continue to deliver managed services to brands. The company fulfills the industry’s need for all three types of service levels: spot campaigns, always on, and self-service.

Twelvefold Appoints Jay Budzik as Chief Technology Officer

Twelvefold has appointed Jay Budzik as Chief Technology Officer. Prior to this most recent appointment, Budzik was the Chief Technology Officer at Perfect Market.

Twelvefold Media Inc Appoints Mark Westlake as Chief Revenue Officer

Twelvefold Media Inc. appointed Mark Westlake as Chief Revenue Officer. Mark will be instrumental in promoting Spectrum, a proprietary technology platform that ranks and scores content across the visible web and mobile web, and then places and optimizes ads based on audience mindset. Westlake has extensive experience in executive management and has helped foster the success of a number of online platform and content companies. Prior to Twelvefold, he played an instrumental role in the growth of TechMediaNetwork, helping to turn it into the larger independent online publisher of science and technology content. He also served as the Executive Vice President of Sales and Content at There, he oversaw global revenue and content for the company and ensured his staff remained dedicated to forging and maintaining relationships with the company’s many partners and advertisers.

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