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October 07, 2015 5:16 PM ET


Company Overview of Twelvefold Media Inc.

Company Overview

Twelvefold Media Inc. operates as a big data company that uses a proprietary content targeting platform and algorithms to understand consumer mindsets and target audiences in real-time. The company develops Spectrum, a technology platform that enables brands to find, target, reach, and persuade engaged audiences, as well as helps to match real-time media activation and consumer insights with Web, mobile, and video contents; and Twelvefold Touch, which delivers relevant and custom interactive advertising experiences. It serves Fortune 500 brands, agencies, and data companies. Twelvefold Media Inc. was formerly known as BuzzLogic, Inc. and changed its name to Twelvefold Media Inc. in November ...

1261 Howard Street

3rd Floor

San Francisco, CA 94103

United States

Founded in 2004



Key Executives for Twelvefold Media Inc.

Chief Executive Officer and Director
Age: 59
Chief Financial Officer
Age: 58
Chief Operating Officer
Executive Vice Chairman
Age: 62
Compensation as of Fiscal Year 2015.

Twelvefold Media Inc. Key Developments

Twelvefold Announces Cookie-Free, Self-Service Programmatic Marketing Platform

Twelvefold has launched a self-service version of their ad tech platform, Spectrum 3.0. The new release allows brands, agencies, trading desks and other companies to create, deliver and optimize advertising campaigns in real time and at the page level — without the use of cookies. Spectrum provides this insight patent pending linguistic algorithms and a proprietary index of relevant content, which allows brands to capture intent at the moment of consumption on the Web or mobile Web. Spectrum is 100% transparent so brands always know where their ads are running before they run. It was also built toward an exchange environment to take advantage of real time, impression level decisioning. Spectrum 3.0 builds on Twelvefold’s foundation of algorithms, delivery and optimization with the following features: A self-serve campaign management interface that lets trading desks, clients and other ad targeting companies control every aspect of Spectrum’s powerful platform. Industry first forecasting which drives from both the creation and consumption of content at the impression level. Advanced analytics to help brands better understand the trending topics that are most important to their campaigns and brands. The ability to score pages over time through proprietary scoring and ranking algorithms, which ensure campaigns run in the most important and vibrant topics. In addition to the self-serve platform, Twelvefold will continue to deliver managed services to brands. The company fulfills the industry’s need for all three types of service levels: spot campaigns, always on, and self-service.

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