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November 29, 2015 10:31 PM ET

Internet Software and Services

Company Overview of Visible Technologies, Inc.

Company Overview

Visible Technologies, Inc. develops and provides social analytics and engagement software for enterprise marketers and agencies worldwide. The company operates Visible Intelligence, a technology platform that focuses on social media monitoring, data analytics and insights, and customer engagement areas. Its platform also facilitates guided search navigation; repeatable search categories, such as demographics, segments, and attributes; post scheduling; reach analytics; advanced filtering; and scheduled reports. In addition, Visible Technologies, Inc. provides custom analysis services that include organizing of lead workshops and provision of training or consulting on how to harness social int...

3535 Factoria Boulevard SE

Suite 650

Bellevue, WA 98006

United States

Founded in 2003





Key Executives for Visible Technologies, Inc.

Vice President of Engineering and Operations
Board Observer
Senior Vice President of Sales and Services
Age: 55
Compensation as of Fiscal Year 2015.

Visible Technologies, Inc. Key Developments

Visible Technologies Adds Rapid Segmentation and Streamlined Engagement Enhancements to Visible Intelligence

Visible Technologies announced enhancements to Visible Intelligence (VI) with its September 2014 product update. These new enhancements allow users to better leverage VI for their marketing and business needs through the extension of streamlined and customizable workflows, agile social segmentation, uploading “Owned Content” into VI through the API, and the addition of Instagram monitoring and analysis. With Visible Technologies’ acquisition by Vocus and Cision, its enterprise social media intelligence platform Visible Intelligence adds a large array of social media solutions to the companies’ powerful PR and marketing communication tools. The September 2014 update enhances this robust platform to further expand brands’ social media monitoring, analysis and engagement tools. Highlights from the September VI product update include: On-Demand Segmentation: Dashboards can now be instantly updated by applying a category to reflect the desired segmentation. Users can apply any of their defined categories to target a specific location or region such as the West Coast, speaker persona, topic, product attribute and more. Couple the category overlay with “Sticky Dates” to update that segmented view for a different time period. This enables powerful, extensive updated views within seconds. Engagement Workflows Tuned for the Situation. Transition a Conversation to Twitter Direct Messages: This feature makes it easy to transition a public Twitter conversation to a private one. Without leaving VI, users can directly access Twitter’s direct messages for the provided social profile and continue the discussion out of the public’s eye. Post Approval Workflow: Users can expand their social media response team without worrying about any missteps when posting responses on social media to customers. This feature allows administrators to approve tweets or posts, prior to them being sent. This security permission can also be removed at any time, enabling responses to be sent immediately. Owned Media Content Ingestion: Community site posts, market survey responses, and other owned media content can now be automatically uploaded into VI using the API. Brand content, with its supporting enrichments such as location, tags, published date, etc. can be uploaded at designated time intervals. This feature makes it easier for users to add content into VI for analysis alongside social. Content Expansion: Instagram Posts: VI now incorporates Instagram posts and direct comments using the popular network’s API. Users can segment their analytics to review only Instagram data or in association with other social data for comparison across the social ecosystem. Coupling Visible’s social intelligence platform and insights experts with Vocus and Cision’s powerful PR tools, brands now have access to a truly comprehensive solution for tracking and analyzing earned, owned and paid media that elevates brands and drives business results.

Visible Technologies Announces New Features to its Visible Intelligence Platform

Visible Technologies announced a set of new features to its Visible Intelligence platform. These new capabilities enable marketers to quickly search and analyze social data across a variety of languages for a holistic worldwide view of their brand. The new features help marketers improve their go to market strategy and digital programs for products and services by quickly identifying key global influencers, global volume of conversations, trends and patterns, and the geo-location of conversations and top websites driving traffic and social buzz. With brands increasingly relying on social media analytics to inform their marketing strategies and spend, global companies require efficient in-depth views on data that spans various countries, markets and languages. VI's new multi-lingual feature enables marketers to aggregate posts spanning across all designated languages and deliver a consolidated analysis in one single search. The category segmentation options of the new analytics capabilities help with rapid, precise market decisions. Additional new enhancements include: Faster results: The addition of new category comparisons, word exclusions for prominent terms and Tag Cloud, and the ability to modify multiple filters before executing a search in VI enables even faster results for marketers to respond to the real time opportunities on social media. Time efficiency: The new Persistent Dates feature enables users to apply a date once and use it across multiple search selections. Additionally, marketing campaigns can now be named and saved for quicker and easier historical access and review. Integration and offline analysis: The Visible API now supports categories created within a workspace. The API access allows data, including results spanning across multiple languages, to be available for integration into other systems for planning, marketing and advertising.

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