January 31, 2015 6:21 PM ET

Internet Software and Services

Company Overview of Aggregate Knowledge, Inc.

Company Overview

Aggregate Knowledge, Inc. provides campaign and audience analytics for agencies and advertisers, trading desks, Ad networks, DSPs and SSPs, publishers, and developers in the United States and internationally. It offers ak:media that provides insights on the performance of the media at the campaign level; ak:audience, which provides insights on the performance of the data and effectiveness of the audience segments; ak:mta that calculates and understands the effectiveness of various marketing efforts throughout the purchase funnel; ak:site that enables users to ensure the right message is shown to their site visitors and/or to show the appropriate products to their users; and ak:creative that ...

2121 South El Camino Real

11th Floor

San Mateo, CA 94403

United States

Founded in 2005





Key Executives for Aggregate Knowledge, Inc.

Co-Founder and Executive Chairman
Vice President of Finance
Chief Strategy Officer
Senior Vice President of Strategic Accounts
Compensation as of Fiscal Year 2014.

Aggregate Knowledge, Inc. Key Developments

Aggregate Knowledge Joins Amazon Web Services Partner Network

Aggregate Knowledge announced its membership in the Amazon Web Services Partner Network (APN). AK's Media Intelligence Platform is well-suited to be coupled with Amazon Redshift, a fast, fully managed petabyte-scale data warehouse service that makes it simple and cost-effective to efficiently analyze all your data. Joining the APN demonstrates AK's on-going mission to integrate media and audience data across channels and combine multiple data sources to offer a complete solution to the ad tech industry. AK's Media Intelligence Platform(TM) delivers a normalization layer that enables advertisers to ingest, process and normalize billions of ad events and user segmentation data each day in real-time. This capability, coupled with Amazon Redshift's fast query performance and scalability, makes ad hoc manipulation and analysis of terabytes to petabytes of data flexible and easy for today's data scientists and research analysts.

Aggregate Knowledge, Inc. Partners with LiveRamp, Inc. to Onboard Exclusive Offline Transactional Data

Aggregate Knowledge, Inc. announced exclusive access to offline transactional data enabling its advertiser and agency customers to overlay third-party transactional data onto their current target audiences for a more granular view of audience segments and their propensity to convert. LiveRamp, Inc. is a strategic AK partner, enabling secure onboarding of offline data into AK's Media Intelligence Platform. This offline transactional dataset encompasses a unique set of audience segments that provide insights based on consumer spending trends, including dollars spent by vertical, number of transactions by vertical, and online/offline transaction splits. Data is grouped into five verticals: B2B, entertainment, home, retail, and travel, enabling advertisers to try the data before purchasing by overlaying it on top of current audiences to drive better performance of their media buys. LiveRamp and AK have partnered on offline data integration, including purchase history, direct mail, email campaigns, loyalty, and CRM, across various vertical industries and have found that offline data sources increase conversions by 2-5X, on average. According to AK's analysis, offline data provides the most consistency and predictability for targeting media buys and offers marketers the ability to hold their data sources accountable for quality. Onboarding this exclusive data set demonstrates AK's access and differentiation in the media intelligence space.

Aggregate Knowledge, Inc. Announces Appointment of Sarah Ripmaster as Senior Vice President, Strategic Accounts

Aggregate Knowledge, Inc. announced Sarah Ripmaster as its new senior vice president, strategic accounts. Ripmaster, who was most recently senior vice president of sales at PointRoll, will drive the company's selling strategy and revenue growth opportunities with strategic partners.

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