October 25, 2016 7:53 AM ET


Company Overview of ESPN, Inc.

Company Overview

ESPN, Inc. operates as a multimedia sports entertainment company in the United States and internationally. The company operates radios and cable television networks; and interactive/Internet, broadband, and wireless platforms. It telecasts programming on various sports, such as soccer, rugby, cricket, golf, tennis, basketball, motor racing, and others. The company also provides ESPN Mobile, which offers its content via mobile Web, mobile messaging, applications on smart phones and tablets, and new and emerging mobile technologies; live and on-demand video content through a range of broadband platforms; and consumer products, including apparel, Moto X bikes, skateboards, backpacks, books, and...

545 Middle Street

Bristol, CT 06010

United States

Founded in 1979





Key Executives for ESPN, Inc.

Chief Financial Officer and Executive Vice President
President of Global Customer Marketing & Sales
Chief Technology Officer and Executive Vice President
Chief Information Officer and Senior Vice President of Management Information Technology
Compensation as of Fiscal Year 2016.

ESPN, Inc. Key Developments

ESPN, Drone Racing League Announce U.S. and International Telecast Agreement

ESPN and DRL announced a multi-year agreement to bring the thrill of FPV racing to the masses, covering telecast and digital distribution in North, South and Central America and the Caribbean.

ESPN Inc. Names Jasdeep Pannu as Head of TV Initiatives for Indian Operations

ESPN Inc. appointed Jasdeep Pannu as head of TV initiatives for its Indian operations. Prior to joining ESPN, Pannu was with A&E Television Networks LLC as executive vice president and head of content in India. He also led programming at Sony Corp.'s Sony Entertainment Television and Star India Pvt. Ltd.'s Star Sports.

ESPN Introduces LiveConnect

ESPN introduced LiveConnect – a new product offering for advertisers that considers the emotional state of fans to determine which advertising will resonate best in the moment. By utilizing data and marrying it with the live sports environment, ESPN will work with clients to create a variety of messages and then deliver a different execution, based upon the outcomes in live games and highlights and a fan’s anticipated emotional state. LiveConnect enables ESPN to take advantage of the preferences entered or selected by millions of registered users of ESPN.com to deliver better advertising. For example, if a user has identified as a Warriors fan, the message delivered after a Warriors win will be different than one delivered after a loss. Early tests of the product have shown increased engagement when the message is tailored appropriately. Additionally, a fan’s reaction to a dunk, touchdown or strike out provides an opportunity for advertisers to customize messages to drive sales. LiveConnect is in Beta testing with several advertisers. While currently limited to digital display inventory, the product will expand to video inventory within the year.

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