September 27, 2016 11:51 PM ET

Internet Software and Services

Company Overview of, Inc.

Company Overview, Inc. operates an online platform that enables users to browse dealer inventory, vehicle reviews, shopping tips, photos, videos, and feature stories. Its platform allows users to find various dealer centers; cars, including SUVs, sedans, trucks, minivans, convertibles, coupes, wagons, luxury vehicles, hybrid/electric vehicles, crossovers, hatchbacks, and diesel vehicles; and new and used cars., Inc. was formerly known as Edmund Publications Corp. and changed its name to, Inc. in May 1999. The company was founded in 1966 and is based in Santa Monica, California with a satellite office in Detroit, Michigan.

1620 26th Street

Suite 400 South

Santa Monica, CA 90404

United States

Founded in 1966





Key Executives for, Inc.

Chief Executive Officer
Managing Editor
Editor in Chief
Chief Financial Officer
Compensation as of Fiscal Year 2016., Inc. Key Developments Appoints Laura Perlman to Serve as Vice President of Corporate Strategy announced that it has appointed Laura Perlman to serve as the company's Vice President of Corporate Strategy. In this new role, Perlman will be responsible for guiding the long term strategic vision and identifying growth opportunities for Edmunds as the company continues to innovate ways to make the car shopping process easier and more seamless for consumers and dealers. Before taking the position at Edmunds, Perlman served as the Head of Corporate Strategy at Hulu. Perlman's résumé also includes several years at McKinsey & Company.

Edmunds Launches New Innovative Ad Product for Car Dealers

Edmunds launched Edmunds Ad Solutions, a new mobile-optimized ad product for dealers to target in-market car shoppers on Facebook and Instagram. Ad Solutions uses exclusive first-party shopping data from Edmunds to serve shoppers with highly relevant native ads on Facebook and Instagram to drive buyer-traffic directly to dealer sites. The data also is used to identify and target "lookalike" shoppers -- individuals who show similar shopping behavior -- on those premium partner sites. The company engineers worked closely with Facebook's solutions engineering team to design and build an end-to-end automatic ads buying system that leverages Facebook's marketing APIs and dynamic ads platform. As a result, Edmunds Ad Solutions gives subscribing dealers added exposure to Edmunds' vast audience of highly qualified shoppers. A national pilot found that Edmunds Ad Solutions delivered 20 times more click-through traffic to dealer sites when compared to a Google rich media gallery display automotive click-through benchmark study, November 2015 -December 2015. Dealers in the pilot program also enjoyed up to a 61% increase in new visitors to their sites, as well as a 50% increase in overall visitor site engagement. Provides U.S. Vehicle Sales Guidance for the Month and Second Half of July 2016 provided U.S. vehicle sales guidance for the month and second half of July 2016. The company forecasts that 1,519,576 new cars and trucks will be sold in the U.S. in July for an estimated Seasonally Adjusted Annual Rate (SAAR) of 17.8 million. This reflects a 0.7% increase from June 2016, and a 0.8% increase from July 2015. The forecast anticipates that it will be the best for the month of July since 1.8 million sales were registered in July 2005. The company projects that 10,159,636 new cars and trucks will be sold this year in the U.S. through the end of July, up 1.3% from the 10,028,814 sales recorded through the first seven months of 2015's record-breaking year.

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