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May 06, 2015 1:42 AM ET

Internet Software and Services

Company Overview of NetBase Solutions, Inc.

Company Overview

NetBase Solutions, Inc. provides social media analytics solutions. It offers a platform that processes social media posts daily for actionable business insights for marketing, research, customer service, sales, PR, and product innovation leaders. It offers The NetBase LIVE Pulse Product Suite that provides visibility into the social movement of brands, campaigns, and competitors to executives, managers, and teams; Listen, a real-time social media monitoring solution that provides the metrics needed to monitor and act on activities across the social Web and owned social media networking platforms; ENGAGE and PUBLISH, a real-time social media monitoring platform; and The Natural Language Proce...

2087 Landings Drive

Mountain View, CA 94043

United States

Founded in 2003





Key Executives for NetBase Solutions, Inc.

Chairman and Chief Executive Officer
Age: 57
Co-Founder and Executive Vice President of Corporate Strategy
Co-Founder and Chief Innovation Officer
Chief Financial Officer
Compensation as of Fiscal Year 2014.

NetBase Solutions, Inc. Key Developments

Netbase Appoints Pat Williams as Chief Revenue Officer

NetBase has named Pat Williams its new chief revenue officer (CRO). In this role, Williams is responsible for driving better integration and alignment between all revenue-related functions for NetBase, including sales, customer support, pricing and revenue management, working in close partnership with the marketing team. Prior to joining NetBase, Williams was executive vice president of worldwide sales and account management at Evolv. Williams has more than 15 years of experience building and leading high-performing sales teams globally for both startup and large-scale organizations across enterprise, mid-market and SMB market segments, including direct and channel sales models. Prior to Evolv, Inc., Williams served as the senior vice president and general manager of Vivisimo's Enterprise Business Unit. He also held various executive sales positions at leading enterprise-level and private technology companies, including Sabrix, StarCite, Taleo, and 3Com.

Universal Music Group Nashville Uses NetBase LIVE Pulse(TM) Dashboards to Monitor the Real-Time Social Media Performance

NetBase announced that Universal Music Group Nashville (UMGN) is using NetBase LIVE Pulse(TM) dashboards to monitor the real-time social media performance of more than 30 country singers, including favorites such as Luke Bryan, Eric Church, George Strait, and Scotty McCreery as well as up-and-coming artists. Visitors to UMG's office in Nashville get a real-time social experience through the LIVE Pulses capturing social performance of each artist on a huge screen in the lobby. With LIVE Pulses, UMG, the global leader in music recording, publishing and merchandising, can easily track posts, tweets and shared images of its artists on major social channels state-by-state, regionally or globally to see the most engaging conversations at any given second. LIVE Pulse's constantly moving ticker screen of social mentions, impressions and net sentiment maps the passion and focus of fans. It also enables social teams and executives to be alerted on geo hotspots and unusual spikes in social activity.

NetBase Launches Brand LIVE Pulse(TM) to Provide Instant Visibility to the Social Movement of Brands

NetBase announced the launch of Brand LIVE Pulse(TM), giving executives instant visibility into the social movement of brands, without the need for clicks or additional analysis. Brand LIVE Pulse(TM) is a highly visual social dashboard that works beautifully on smartphones, tablets, and billboards. LIVE Pulse provides users with access to real-time insights anytime and anywhere -- empowering organizations to react, adapt and communicate. Brand LIVE Pulse(TM) is the first product in a series of a larger portfolio. Upcoming dashboards will provide marketers with a comprehensive view of brand and competitor social data; trending topics and virality; most shared images for the brand; and campaign health. NetBase developed Brand LIVE Pulse to provide a live view of brands on social. LIVE Pulse is ideal for busy executives, managers, and teams who need quick access to their brands' social media intelligence for informed decision-making. For those who are the social media ambassadors inside their companies, LIVE Pulse is a great tool to share real-time data on brand performance with management, internal teams and others, without having to develop and print reports. With the Brand LIVE Pulse organizations can: See a live update of how many people are talking about your brand and be the first to know if there is unusual activity; View the intensity of chatter around your brand by state to identify and focus on geo hot spots; Instantly see what's trending for your brand and see who is driving the conversation. Brand LIVE Pulse is perfect for brands in a number of industries, including: consumer goods, media and entertainment, retail, fast food and fast casual, e-commerce, financial services and travel.

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