September 28, 2016 6:36 AM ET

Internet Software and Services

Company Overview of NetBase Solutions, Inc.

Company Overview

NetBase Solutions, Inc. provides social media analytics solutions. It offers a platform that processes social media posts daily for actionable business insights for marketing, research, customer service, sales, PR, and product innovation leaders. It offers The NetBase LIVE Pulse Product Suite that provides visibility into the social movement of brands, campaigns, and competitors to executives, managers, and teams; Listen, a real-time social media monitoring solution that provides the metrics needed to monitor and act on activities across the social Web and owned social media networking platforms; ENGAGE and PUBLISH, a real-time social media monitoring platform; The Natural Language Processin...

2087 Landings Drive

Mountain View, CA 94043

United States

Founded in 2003





Key Executives for NetBase Solutions, Inc.

Chairman and Chief Executive Officer
Age: 59
Co-Founder and Executive Vice President of Corporate Strategy
Co-Founder and Chief Innovation Officer
Chief Financial Officer
Compensation as of Fiscal Year 2016.

NetBase Solutions, Inc. Key Developments

NetBase Announces its Expansion into Europe with the Opening of Three Offices in London, Paris and Heidelberg (Germany)

NetBase has announced its expansion into Europe with the opening of three offices in London, Paris and Heidelberg (Germany). The offices will include sales, account management, customer success and social analyst professionals to engage and collaborate with customers. London will act as the company's European headquarters. Using its social media listening platform to capture millions of posts on a daily basis NetBase works with global brands such as Coca-Cola, American Airlines, Walmart, T-Mobile, Universal Music Group as well as leading communications agencies including McCann, Edelman, Ogilvy to deliver analytical insights to support every facet of their business. These insights can be used to significantly drive incremental revenue from product launches and promotions, rapidly identify social decision situations, and improve customer care and retention.

NetBase Partners with Domo to Deliver Real-Time Business Insights

NetBase announced it has partnered with Domo, The Business Cloud, to integrate data from NetBase’s social analytics platform with Domo’s cloud-based platform. The integration is enabled through a self-service NetBase connector, available in the Domo Appstore. NetBase will also deliver social listening apps to the Domo Appstore. With the addition of data from the NetBase platform, Domo can now provide their users with an all-encompassing snapshot, in real time, that incorporates business data and consumer insights. NetBase and Domo are already working with leading CPG, fashion apparel and food and beverage companies to leverage the integrated data sources for business value.

NetBase Announces Executive Changes

NetBase announced it has appointed two new members of its executive team: Paige Leidig as chief marketing officer (CMO) and Dave Pefley as chief financial officer (CFO), replacing current CFO Bob Pape, who is retiring. As CMO, Leidig will oversee the company’s marketing and communications functions and support collaboration with brands and social media stakeholders. He joins NetBase with 20 years experience in technology and marketing, working to sell enterprise application solutions and manage trusted customer relationships. Prior to his current role, Leidig was CMO for CipherCloud where he was responsible for all aspects of marketing and helped lead the company from the early stage to a leader in the cloud security market. Leidig has also worked in senior management positions at SAP, Ariba, Elance, and E Trade. As CFO, Pefley will oversee the company’s financial operations including finance, accounting, HR, legal, investor relations, planning and reporting. He joins NetBase with more than 25 years of senior level finance experience, managing rapid growth for public and private technology companies. Most recently he was CFO of Adaptive Insights, a software as a service (SaaS) leader in corporate performance management (CPM).

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