Internet Software and Services
Company Overview of NetBase Solutions, Inc.
NetBase Solutions, Inc. provides social media analytics solutions. It offers a platform that processes social media posts daily for actionable business insights for marketing, research, customer service, sales, PR, and product innovation leaders. It offers The NetBase LIVE Pulse Product Suite that provides visibility into the social movement of brands, campaigns, and competitors to executives, managers, and teams; Listen, a real-time social media monitoring solution that provides the metrics needed to monitor and act on activities across the social Web and owned social media networking platforms; ENGAGE and PUBLISH, a real-time social media monitoring platform; The Natural Language Processin...
2087 Landings Drive
Mountain View, CA 94043
Founded in 2003
Key Executives for NetBase Solutions, Inc.
Chairman and Chief Executive Officer
Co-Founder and Executive Vice President of Corporate Strategy
Co-Founder and Chief Innovation Officer
Compensation as of Fiscal Year 2015.
NetBase Solutions, Inc. Key Developments
NetBase Announces Audience Fingerprints in Suite of Audience Marketing Tools
Aug 25 15
NetBase announced Audience Fingerprints, the newest enhancement to the company’s core product. It is the latest in a series of innovations around Audience Marketing. NetBase Audience Fingerprints enables brands and agencies to translate their customer segments for deeper insight. With Audience Fingerprints, brands can understand what a segment is saying about a specific topic or campaign while ensuring significant scale. An audience segment can be as large as 500,000 authors for truly enterprise-scale implementations. Audience Fingerprints enhancement is available starting on August 14. In early testing, NetBase clients achieve more personalized audience understanding with Audience Fingerprints by: Creating unique custom segments. Understanding what segments or influencers are saying about the brand or an important topic in order to measure marketing effectiveness. Analyzing categories by monitoring how segments are talking about a category or specific products in order to identify promotional opportunities.
NetBase Adds Storytelling PowerTags to Social Analytics
Jun 30 15
NetBase announced its new product innovation, that gives brands and agencies the flexibility for powerful brand storytelling. Two of the major enhancements include PowerTags and Sentiment Classification, which allow customers to assign meaning, tailor analysis, and adjust sentiment surfaced through NetBase. NetBase patented technology analyzes social media content and quickly surfaces accurate insights on consumer emotions and behaviors. Agencies and trusted brands use NetBase and its technology to generate customer-centric ideas that fuel growth. The newest product innovations continue that trend. PowerTags enable NetBase customers to categorize insights in a unique way to help organize and map social information. The functionality allows users to create tags and document thoughts, similar to how they would when brainstorming their next big idea. It provides a space for users to build their ideas and supports development of marketing approaches, such as consumer journeys, paths to purchase, and target personas, all of which help build brand equity. In addition to fueling big ideas, PowerTags improve workflows with the option to easily prioritize posts by different departments. The added flexibility makes it easier to share social customer voice with different teams such as Customer Care and Innovation for follow-up and feedback. Flexible Sentiment Classification gives users the option to adjust sentiment based on their project needs and business objectives. NetBase already has the most accurate sentiment analysis on the market, allowing brands and agencies to gain the most nuanced view of consumer perceptions. Now, it is going one step further by letting users adjust sentiment whenever they need it for tailored analysis.
Twitter Selects NetBase for Exclusive Twitter Official Partner Program
Jun 10 15
NetBase announced its partnership with Twitter as part of the Twitter Official Partner Program, in which Twitter selects a limited number of business-to-business product and service providers to make the platform more valuable to businesses and address new and underserved market needs. The Twitter Official Partner Program partnership will enable NetBase to work more closely with Twitter to integrate fully with the social media platform, to release new products more efficiently, and to offer the most detailed and actionable brand intelligence available now. NetBase innovative monitoring and analytics capabilities enable brands to recognize and respond to market trends, competitive opportunities and reputational threats in real-time and even by geography. NetBase product suite, including NetBase LIVE Pulse, offers an up-to-the-second view of Twitter social mentions, impressions, emerging topics and net sentiment. And its capabilities extend far beyond monitoring, with data analytics that go back to the beginning of any Twitter exchange, identifying the individuals who initiated, who amplified the volume, and who are the most important social influencers.
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