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July 04, 2015 10:04 AM ET

Internet Software and Services

Company Overview of NetBase Solutions, Inc.

Company Overview

NetBase Solutions, Inc. provides social media analytics solutions. It offers a platform that processes social media posts daily for actionable business insights for marketing, research, customer service, sales, PR, and product innovation leaders. It offers The NetBase LIVE Pulse Product Suite that provides visibility into the social movement of brands, campaigns, and competitors to executives, managers, and teams; Listen, a real-time social media monitoring solution that provides the metrics needed to monitor and act on activities across the social Web and owned social media networking platforms; ENGAGE and PUBLISH, a real-time social media monitoring platform; and The Natural Language Proce...

2087 Landings Drive

Mountain View, CA 94043

United States

Founded in 2003

Phone:

650-810-2100

Fax:

650-968-4872

Key Executives for NetBase Solutions, Inc.

Chairman and Chief Executive Officer
Age: 58
President
Co-Founder and Executive Vice President of Corporate Strategy
Co-Founder and Chief Innovation Officer
Chief Financial Officer
Compensation as of Fiscal Year 2015.

NetBase Solutions, Inc. Key Developments

NetBase Adds Storytelling PowerTags to Social Analytics

NetBase announced its new product innovation, that gives brands and agencies the flexibility for powerful brand storytelling. Two of the major enhancements include PowerTags and Sentiment Classification, which allow customers to assign meaning, tailor analysis, and adjust sentiment surfaced through NetBase. NetBase patented technology analyzes social media content and quickly surfaces accurate insights on consumer emotions and behaviors. Agencies and trusted brands use NetBase and its technology to generate customer-centric ideas that fuel growth. The newest product innovations continue that trend. PowerTags enable NetBase customers to categorize insights in a unique way to help organize and map social information. The functionality allows users to create tags and document thoughts, similar to how they would when brainstorming their next big idea. It provides a space for users to build their ideas and supports development of marketing approaches, such as consumer journeys, paths to purchase, and target personas, all of which help build brand equity. In addition to fueling big ideas, PowerTags improve workflows with the option to easily prioritize posts by different departments. The added flexibility makes it easier to share social customer voice with different teams such as Customer Care and Innovation for follow-up and feedback. Flexible Sentiment Classification gives users the option to adjust sentiment based on their project needs and business objectives. NetBase already has the most accurate sentiment analysis on the market, allowing brands and agencies to gain the most nuanced view of consumer perceptions. Now, it is going one step further by letting users adjust sentiment whenever they need it for tailored analysis.

Twitter Selects NetBase for Exclusive Twitter Official Partner Program

NetBase announced its partnership with Twitter as part of the Twitter Official Partner Program, in which Twitter selects a limited number of business-to-business product and service providers to make the platform more valuable to businesses and address new and underserved market needs. The Twitter Official Partner Program partnership will enable NetBase to work more closely with Twitter to integrate fully with the social media platform, to release new products more efficiently, and to offer the most detailed and actionable brand intelligence available now. NetBase innovative monitoring and analytics capabilities enable brands to recognize and respond to market trends, competitive opportunities and reputational threats in real-time and even by geography. NetBase product suite, including NetBase LIVE Pulse, offers an up-to-the-second view of Twitter social mentions, impressions, emerging topics and net sentiment. And its capabilities extend far beyond monitoring, with data analytics that go back to the beginning of any Twitter exchange, identifying the individuals who initiated, who amplified the volume, and who are the most important social influencers.

NetBase Launches New Social Analytics Visualization Dashboards for C-Suite

NetBase launched NetBase LIVE Pulse Mashup, an innovation specifically designed for the C-suite that combines NetBase best-in-class social analytics with other critical key performance indicators (KPIs) to help executives quickly see the state of the business and make smart decisions instantly. NetBase LIVE Pulse Mashup is a groundbreaking approach to the integration of social data and analysis with other business KPIs in a visual, command-center style that’s customizable to support today’s fast pace of business. It has the capability for more than 60 different integrations and can incorporate KPIs from all business departments including marketing, finance, customer care, operations and much more, to provide a comprehensive view. Marketing departments for years has heavily leveraged social, and now for more strategic conversations in the C-suite. Executives review reams of reports and spreadsheets daily, but they need to receive information in a way that is real-time, digestible and can aide in making informed decisions. NetBase LIVE Pulse Mashup acknowledges the needs of the C-suite by providing real-time access to the KPIs that have historically guided the decision-making process, alongside the social metrics that offer insight into what consumers are saying right now. All of the data is displayed visually to support the turn-on-a-dime decisions executives must make. Users can choose which metrics to display, whether that’s NetBase data on social media mentions, trending topics and net sentiment, or the more than 60 sources of 3rd party data from Google Analytics, Hubspot, Yahoo Finance, and others.

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