October 23, 2016 10:25 PM ET


Company Overview of DoubleClick Inc.

Company Overview

DoubleClick Inc. provides integrated solutions, including creative, measurement, mobile, programmatic buying, search management, and video for businesses. It provides digital marketing and revenue management solutions. The company serves publishers and ad exchanges. DoubleClick Inc. was incorporated in 1996 and is based in New York, New York. As of March 11, 2008, DoubleClick Inc. operates as a subsidiary of Alphabet Inc.

111 8th Avenue

10th Floor

New York, NY 10011

United States

Founded in 1996

1,541 Employees





Key Executives for DoubleClick Inc.

Co-Founder, Director, Chairman of Audit Committee and Member of Compensation Committee
Age: 75
Senior Advisor
Age: 49
Senior Vice President of Global Technical Services
Public Relations Director International
Executive Officer of Marketing Services
Compensation as of Fiscal Year 2016.

DoubleClick Inc. Key Developments

Merkle Announces Deal with Google to Adopt DoubleClick’s Integrated Platform

Merkle has reached an agreement with Google to adopt the full suite of DoubleClick's marketing solutions. With this deal, DoubleClick's integrated platform becomes a preferred choice for programmatic advertising, bringing real-time da ta and unified insights to drive stronger campaign performance for Merkle's clients. As part of the agreement, Merkle will be one of the first agencies to use DoubleClick's cross-device measurement, which was unveiled by Google at the June 17 DoubleClick Leadership Summit. DoubleClick's cross-device measurement enables Merkle to measure conversions across desktop, mobile, and tablet and allowing the agency to gain deeper insights into how campaigns are driving results across screens. This development will drive improved campaign performance for the world-class brands served by Merkle.

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