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November 26, 2015 12:05 PM ET

Internet Software and Services

Company Overview of DoubleClick Inc.

Company Overview

DoubleClick Inc. provides advertising technology solutions to create, transact, and manage digital ads for buyers, creators, and sellers. The company provides online advertising, email marketing, and database marketing solutions. It offers DoubleClick for Publishers, an ad serving technology that enables publishers to manage and accelerate digital ad operations across Web, mobile, and video. The company also provides DoubleClick Digital Marketing, an integrated ad technology platform that enables agencies and advertisers to create, manage, and grow high-impact digital marketing campaigns. In addition, it offers DoubleClick Ad Exchange, a real-time digital ad marketplace that connects publish...

111 Eighth Avenue

10th Floor

New York, NY 10011

United States

Founded in 1996

1,541 Employees





Key Executives for DoubleClick Inc.

Co-Founder, Director, Chairman of Audit Committee and Member of Compensation Committee
Age: 74
Senior Advisor
Age: 48
Senior Vice President of Global Technical Services
Public Relations Director International
Executive Officer of Marketing Services
Compensation as of Fiscal Year 2015.

DoubleClick Inc. Key Developments

Merkle Announces Deal with Google to Adopt DoubleClick’s Integrated Platform

Merkle has reached an agreement with Google to adopt the full suite of DoubleClick's marketing solutions. With this deal, DoubleClick's integrated platform becomes a preferred choice for programmatic advertising, bringing real-time da ta and unified insights to drive stronger campaign performance for Merkle's clients. As part of the agreement, Merkle will be one of the first agencies to use DoubleClick's cross-device measurement, which was unveiled by Google at the June 17 DoubleClick Leadership Summit. DoubleClick's cross-device measurement enables Merkle to measure conversions across desktop, mobile, and tablet and allowing the agency to gain deeper insights into how campaigns are driving results across screens. This development will drive improved campaign performance for the world-class brands served by Merkle.

BrightRoll and Google's DoubleClick Expand Programmatic Video Relationship

BrightRoll announced a programmatic integration with DoubleClick to provide buyers on the BrightRoll platform with real-time access to the DoubleClick Ad Exchange. Together, the two companies will meet growing demand from across the digital video advertising ecosystem for high quality supply to help brands and advertisers engage with audiences. Buyers on the BrightRoll platform will now have programmatic access to DoubleClick video ad properties via the BrightRoll console. BrightRoll has engineered a single platform to provide advertisers with unmatched reach and access to global supply, as well as powerful but easy-to-use buying features including streamlined campaign management, superior targeting capabilities, frequency capping and reporting. BrightRoll and DoubleClick are committed to providing quality inventory for their buyers and building a clean video ad ecosystem. Both companies have high standards for the creative approval processes of campaigns, ensuring ads are matched with quality inventory. The BrightRoll platform employs a rigorous quality assurance process that ensures quality ads are running on DoubleClick inventory, just as DoubleClick ensures its inventory is held to the higher of standards for advertisers.

Digital Caddies Enters into Agreement with DoubleClick by Google

Digital Caddies announced that the company has signed an agreement with DoubleClick by Google to implement their technology into The Players Network. Terms of the agreement were not disclosed. The platform will allow Digital Caddies to receive ads from Google's Ad Exchange, AdMob and ads sold directly by them for the network. It also allows Digital Caddies to seamlessly partner with other premium 3rd party networks and most importantly, leverage and share the vast amount of information about their audience to advertisers. This ultimately serves to increase fill rates while simultaneously accessing premium ad units generating higher eCPMs. In addition, the platform also allows Digital Caddies to manage and serve ads sold directly to advertisers and sponsors. As The Players Network grows, many endemic and other targeted brands seeking to reach the highly sought after golfer demographic across the North American Market will look to run meaningful ad campaigns directly with Digital Caddies. The Double Click platform will allow seamless national distribution of all types of directly sold advertising which opens up the most lucrative market for Digital Caddies. By installing multi-functional, Internet-connected, high-resolution tablets in golf carts on golf courses across North America, Digital Caddies is building a proprietary, nationwide, interactive network - The Player's Network. The network most notably offers national and local advertisers the ability to not only reach, but also to intimately engage with one of the most attractive and sought after demographic segments - the golfer. Once a golf course is equipped with The Player's Network, golfers are treated to a host of useful and engaging applications and services including GPS-based course navigation, touch screen interaction and on-course messaging. The platform can also provide the ability for golfers to notify the beverage cart of their location to receive more prompt service, keep score, set up real-time leader boards, access news, weather, sports, and other online content. The Player's Network tablets easily install on golf carts and wirelessly connect to the Web through Sprint's nationwide 3G network, providing the golf course a broad portfolio of real-time course management tools via GPS-based cart tracking and communications. These tools enable course operators to improve the golfers' experience and manage pace of play, increase merchandise and concession sales via real-time on-tablet promotions, and access additional revenue streams.

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