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February 14, 2016 2:19 AM ET

Internet Software and Services

Company Overview of RockYou, Inc.

Company Overview

RockYou, Inc. develops and runs an in-game video advertising platform for premium brands for connecting them to users. It offers a network of cross-platform video advertising network for advertisers worldwide. The company’s game network includes various titles across multiple genres for Facebook, the Web, and mobile. RockYou, Inc. was formerly known as netPickle, Inc. The company was founded in 2005 and is based in San Francisco, California.

208 Utah Street

Suite 300

San Francisco, CA 94103

United States

Founded in 2005



Key Executives for RockYou, Inc.

Chief Executive Officer
Vice President of Finance and Administration
Chief Operating Officer
Chief Media Officer
Compensation as of Fiscal Year 2015.

RockYou, Inc. Key Developments

RockYou Names Sean Crawford as Chief Media Officer

RockYou announced that Sean Crawford has been appointed its Chief Media Officer. Crawford joins RockYou from AOL/, where he was Senior Vice President, Global Head of Inventory and Marketplace, AOL Platforms.

RockYou Opens First International Studio in Bangalore

RockYou announced it has officially opened offices in Bangalore, marking its first international studio as the company expands its game publishing and advertising operations globally. RockYou India supports the company's strategic growth plan of monetizing popular free-to-play games, with the office focusing primarily on game development and support for its dozens of titles. It will also support the implementation of advertising into RockYou games. RockYou projects the studio will reach more than 100 employees by the end of 2015 with consistent hiring across key areas including product management, design, engineering, QA, community management and administration.

RockYou Secures Additional $10 Million from FastPay Partners

RockYou, Inc. has secured additional $10 million funding from FastPay Partners LLC. The deal was concluded on July 31, 2014. RockYou intends to use the proceeds to acquire new online, social and mobile titles and expanding its video advertisement inventory for brands.

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