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August 30, 2015 9:19 AM ET

Internet Software and Services

Company Overview of Flite, Inc

Company Overview

Flite, Inc. develops and operates a cloud-based platform that empowers advertisers to deliver advertising campaigns that engage their audiences. Its platform designs, traffics, measures, and extends advertisings in real-time and integrates Web applications directly into online advertising units fueling platform for creating interactive mobile, native, and rich media advertisings. The company’s platform enables marketers to respond to real-time performance metrics and daily events by updating their paid media creatives with relevant content and functionality. It also offers access to advertising solutions that include Programmatic Creative platform, which allows data and creative to come toge...

23 Geary Street

One Kearny Building

7th Floor

San Francisco, CA 94108

United States

Founded in 2006

Phone:

415-992-5870

Key Executives for Flite, Inc

Co-Founder, Chief Executive Officer and Director
Chief Financial Officer
Senior Vice President of Business Operations
Vice President of HR & Strategic Culture
Director of Engineering
Compensation as of Fiscal Year 2015.

Flite, Inc Key Developments

Flite Announces Availability of Design Studio HTML5

Flite announced the availability of Design Studio HTML5, a web-based design tool for building ads that will run on all devices and screens. This free real-time design tool gives interactive designers, creative agencies, publishers and advertisers the most intuitive toolset for today's mobile and display advertising landscape. Although device usage has continued to shift in favor of tablet and mobile, and the technology behind digital media has increasingly moved from Flash to HTML5 over the last several years, the popularity of HTML5 content has only now reached a tipping point. Mobile devices enjoy similar usage patterns as desktop and laptop computers, and the vast majority of today's browsers and operating systems support HTML5. What has been lacking is a single web-based platform for advertisers to create HTML5 ads and have them run on any device. With companies like Google and others starting to offer products that address this need, Flite's Design Studio HTML5 is the pack, in terms of features, flexibility and device support. Using a cloud-based tool with a familiar and intuitive interface, clients can easily assemble interactive ads with a number of built-in connectors to popular web-based services like Facebook, Twitter and YouTube, and innovative niche services like Channel Intelligence, StyleCaster and Bazaarvoice. Flite's HTML5 ad creative can render on all popular devices, and can be updated at any time without issuing new tags.

Flite and TRUSTe Form Partnership to Offer Online Behavioral Advertising Solutions in Flite Ads

Flite announced a partnership with TRUSTe to offer the TRUSTed Ads technology to Flite customers for inclusion in digital ads that they develop on the Flite Platform. Flite's integration with TRUSTe allows clients to be compliant with the industry recommended self-regulatory principles for Online Behavioral Advertising (OBA) and FTC guidelines. Flite leverages the TRUSTed Ads technology to give brands, publishers, and agencies the ability to insert the industry-sanctioned Advertising Option Icon, frequently seen as an AdChoices button, within a Flite display ad. The icon expands to a simple notice about OBA practices, and links to an intuitive interface where consumers can view a list of entities that are able to collect and use their data for online behavioral advertising. Consumers may opt out of receiving behaviorally-targeted ads from some or all of these entities. Under the terms of the partnership, Flite will offer the TRUSTed Ads technology through a simple app that can be configured in minutes, allowing seamless utilization of the compliance functionality. TRUSTe will provide advertisers with unique identification codes for each campaign to enter into the Flite Platform during the ad design process. Like all Flite apps, the TRUSTed Ads app is highly customizable, with multiple options to change the content, design aesthetic, and layout. Brands can also link to their company's privacy policy. The app is available to more than 5,000 TRUSTe customers, including many Fortune 500 businesses, who currently use the trustmark on their websites. These companies now have the option to add the TRUSTed Ads app to their Flite display ads.

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