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May 03, 2015 1:17 PM ET


Company Overview of MyThings, Ltd.

Company Overview

MyThings, Ltd., a personalized retargeting company, provides performance based display advertising solutions for online advertisers in Europe and internationally. It offers personalized display advertising solutions, such as MyAudience, a solution for advertisers that enables merchants to stay in touch with prospects after they leave the site, and delivers an optimized message for each user; and MyOptimiser, a solution for affiliates to automatically optimize banner rotation with personally optimized advertisements to maximize returns from their advertising real estate. The company serves consumer good and electronics, fashion, furniture and house ware, mobile, services, and travel customers...

4F. Walkden house

10, Melton Street

London,  NW1 2EB

United Kingdom

Founded in 2003


44 8707 673463


44 8707 673464

Key Executives for MyThings, Ltd.

Founder and Chief Executive Officer
Vice President of Operations
Managing Director of UK
Managing Director of France
Managing Director of Italy
Compensation as of Fiscal Year 2014.

MyThings, Ltd. Key Developments

MyThings, Ltd. Presents at NOAH Conference 2014, Nov-14-2014 09:25 AM

MyThings, Ltd. Presents at NOAH Conference 2014, Nov-14-2014 09:25 AM. Venue: Old Billingsgate Market, London, United Kingdom. Speakers: Benny Arbel, Founder and Chief Executive Officer.

Stephanie Hospital Joins Advisory Board of myThings

myThings announced that Stephanie Hospital has joined its advisory board. Ms. Hospital held several key positions at Orange for over ten years, including her most recent role where she was responsible for the company's global advertising network that spans 795 million unique visitors across 5 continents and 60 countries. She currently serves as a director of Dailymotion.

Babylon In Talks To Acquire MyThings

Noam Lanir, the controlling shareholder of Babylon Ltd. (TASE:BBYL), has held preliminary talks on acquiring MyThings, Ltd. Lanir, whose company has some ILS 200 million in cash, has held discussions with Benny Arbel, the founder and Chief Executive Officer of myThings, just days after TheMarker reported that Perion Network Ltd (NasdaqGS:PERI) was interested in buying the startup at a $120 million valuation. The deal would involve a mix of cash and Perion shares. Lanir denied he was trying to go behind Perion’s back. “I don’t have any plans to hijack the Perion deal. To the best of my knowledge, they haven’t completed an agreement and there’s only a 5% chance that Babylon will enter into an agreement at all,” he said. “I’m a good friend of Arbel’s. We served together in the army and he works in the building next to mine. But I must repeat, we’re talking about preliminaries. We haven’t begun official negotiations. We’ve simply exchanged ideas as friends often do.” Babylon, whose stock rose 1.1% to ILS 8.10 shekels on January 28, 2014.

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