September 26, 2016 12:35 PM ET

Internet Software and Services

Company Overview of SOASTA, Inc.

Company Overview

SOASTA, Inc. provides cloud testing, performance testing, real user monitoring, Web and mobile application testing, and Website monitoring solutions for digital businesses worldwide. The company offers a view of the relationship between end-to-end performance, user behavior, and business goals, as well as provides actionable intelligence to maximize digital business performance in real time. Its products include mPulse, a real user monitoring solution that connects performance to business results; CloudTest, a test platform for load and performance testing from development to production with real-time insights; TouchTest, a mobile testing solution with functional test automation and device c...

444 Castro Street

Fourth Floor

Mountain View, CA 94041

United States

Founded in 2006

Phone:

650-210-4950

Fax:

650-210-4957

Key Executives for SOASTA, Inc.

Co-Founder, Chief Executive Officer, President and Director
Age: 57
Founder and Executive Chairman
Age: 65
Chief Financial Officer
Age: 44
Senior Vice President of Delivery
Vice President and Managing Director of EMEA
Compensation as of Fiscal Year 2016.

SOASTA, Inc. Key Developments

SOASTA, Inc. Extends Digital Performance Management Platform with Enhanced Predictive Analytics and Cloud Testing

SOASTA, Inc. has announced its Fall 2016 Release, extending its Digital Performance Management (DPM) platform with the introduction of deep data science integration across the product portfolio; correlation with performance metrics and key marketing analytics tools; expansion of predictive analytics into new verticals; and enhanced Single-Page Applications (SPA) support for performance monitoring and load testing. The Fall release also illustrates SOASTA’s commitment to BizOps, breaking down silos that exist between technical and business teams and allowing them to frictionlessly pursue a common goal " delivering customer experience and incremental revenue. The Fall release features deeper data science integration and expanded capabilities designed for analyzing desktop and mobile traffic. Also with this release, SOASTA mPulse becomes formally powered by SOASTA’s data science engine, which allows for RUM-based testing and integration merged with mPulse dashboards, real-time campaign performance, and real-time visibility and correlation with key marketing analytics tools Adobe Analytics, IBM Coremetrics and Google Analytics. Already a key part of mPulse predictive analytics, the what-if dashboard now offers expanded functionality that enables users to select any conversion or revenue metric, such as session length or duration, bounce rate, and non-revenue-related conversions. This takes predictive analytics to a new level for verticals outside of e-commerce/retail. Most importantly, IT operations can now accurately forecast the value of their web and mobile performance improvements. With SOASTA’s new SPA support for performance testing, customers can easily create performance load test for SPA sites using the Chrome browser recorder extension. It records SPA apps, catching the page changes that are no longer full HTML downloads but instead are smaller region changes that deliver a faster end user experience. Measuring SPA is also improved with JavaScript error tracking, alerting and analytics in mPulse and provides, at a glance, critical error information, such as error rate, session experiencing errors, errors broken down by build, and recent error stack.

SOASTA Extends Digital Performance Management Platform with Real User Monitoring-Based Testing

SOASTA announced the addition of Real User Monitoring (RUM)-based Testing to its Digital Performance Management (DPM) Platform. Based on real user engagement data collected and analyzed by SOASTA’s mPulse product – including all users, all data, all the time – this new offering provides digital businesses with an unprecedented ability to test smarter, better and faster. The Holy Grail of Performance Testing: SOASTA’s new RUM-based Testing gives companies access to the most accurate performance test plans for their websites and applications using data science techniques. Through deep analysis of RUM data – such as user paths, user bounce rates, user think time, user geography, web vs. mobile, device type, network type, first-party vs. third-party resource, and peak analysis, organizations are now able to generate automated test reports that tell them what to test, when to test, where to test and how to test. This reduces the risk of a crashing or slow website or slow application performance during high-traffic events. Using the new testing capability, site owners always have a clear view of what’s working, what isn’t and what to do next by learning: Exactly when previous peak traffic windows were – down to the second; Which geographic locations users came from; and Ramp times on a per-test-case basis and overall execution times, matching the previous year’s peak and applying growth for year-over-year increases in traffic. The Next Evolution of Digital Performance Management: SOASTA’s DPM Platform features a series of services to help digital businesses meet the growing demand for the ultimate measure of performance – the customer experience. Fueled by the DevOps philosophy and Agile methodology, DPM is a data-centric approach to performance management in which web and mobile applications are continuously measured, tested and optimized to deliver the best possible user experience and business outcome. The addition of RUM-based testing to the platform marks the seamless convergence of data, analysis, planning and reporting, giving businesses the contextual intelligence they need to maximize performance and revenue – in real time and at scale. RUM-based Testing is available immediately as part of SOASTA’s Digital Performance Management Platform.

SOASTA Appoints Gary King to Board of Directors

SOASTA announced the appointment of Gary King to its board of directors. King was the executive vice president and chief information officer at T-Mobile during its historic turnaround, which saw the doubling of the number of subscribers and moved the company to the position of third large wireless provider in North America. Prior to T-Mobile, King was the EVP and CIO of Chico's FAS, Inc., Barnes & Noble and barnesandnoble.com. Having served as a CIO three times, King's areas of digital expertise range from dramatically scaling, building and repositioning technology teams and strategy to bringing large and complex technology governance and investment decisions to successful board-level conclusions.

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